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Interview with Vinay Bhagat, Founder and CEO, TrustRadius

"Many tech buyers want to be on the cutting edge. It’s common to see review sites cover categories and products far ahead of analysts now."Tell us about your journey as a tech-entrepreneur. I founded my first company Convio in 1999. We were a SaaS platform that helped nonprofit organizations use the Web for fundraising, communications, and advocacy. Over time we grew the company to over $80 million in revenue, took it public and were acquired for $ 325 million in 2012. It was a great learning experience and motivating to…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Spearfishing in a Big Net World

How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s Texaco Star Theatre, which in 1950 captured vast numbers of TV viewers. OK - it was the only thing on. In fact, on any given Tuesday it reached 9% of the US population. Back then, black-and-white TVs ran about $300, while their color counterparts cost $1,000 -- respectively $3,070 and $10,240 in today’s dollars! Additionally, only those located in urban areas could get a signal. Thanks to…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

TechBytes with Chris Haines, Director of Consulting, Amplience

Chris Haines Director of Consulting, Amplience The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Chris Haines, Director of Consulting, Amplience, tells us about the challenges facing content marketers today.As a Content Strategist, what do you believe brands should do to drive personalization in…

Interview with Michael King, Executive Recruiter, King Recruiting

"Marketers will need to have very strong analytical skills to be able decipher all the data that will be coming at them, and also they have to be able to combine that with a great imagination so they can be a truly modern marketer."Tell us about you got into the Recruiting business. Back in 1998 I ran into an old friend at a golf course that I hadn’t seen in years. I asked him what he was up to. He said that he was a recruiter. My response was, “for the Army and Navy?” I did not know anyone that was a recruiter. He told…

Iridescent Announces 2018 Technovation Alliance with Salesforce, Google’s Made with Code, Adobe Foundation and Uber

Technovation Offers Girls Around the World the Opportunity to Learn the Skills They Need to Emerge as Tech Entrepreneurs and Leaders Iridescent, a global STEM education nonprofit, is launching its 2018 season with Technovation Alliance partners: Salesforce.org, Google's Made with Code, Adobe Foundation, and Uber. This alliance is working to marshal the resources of multiple tech and innovation partners to make a deeper and more sustainable impact in inspiring and supporting female tech leaders across the globe.…

Need for Data Orchestration for Contextualizing Customer Experience

For a long time, marketing communication has been unidimensional, i.e., it has always flowed from the brand or organization to the customers or prospects. And the effectiveness of the communication has been measured with sales, surveys or brand recall. But today, in a typical B2B scenario, content consumption is clearly a two-way omnichannel customer experience. It means that the prospects and customers are consuming and reacting to content across a range of platforms, in different forms, at different points in time. So,…

EMS Software Offers Google G Suite and Further Microsoft Outlook Integrations

Enterprise Companies Gain Calendar Options, Efficiency While Transforming into Modern, Digital Workplaces EMS Software announced that it has the industry's first enterprise-class workplace connectivity platform to integrate with both Microsoft Outlook and Google's G Suite calendars. In this latest product release, businesses gain the convenience of seamlessly scheduling and managing corporate workspaces, meetings, and events integrated with Google Calendar and Microsoft Outlook, giving them access to more options for…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook

Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world's leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch's People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences

Adobe Promises to Deliver Content Intelligence That Will Play Key Role in Building Brand Loyalty, with Personalization, Authenticity, and Design Reigning Supreme The latest Adobe survey of the US consumers has revealed that people spend on average 7.8 hours per day engaging with digital content—a figure that jumps to 11.1 hours per day among teenagers. According to the report, brands must produce, execute and iterate on compelling content at an ever-increasing velocity to engage with consumers, which is not an easy feat.…

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The results were published in Smaato’s quarterly report, which offers key insights into the worldwide landscape based on in-depth analysis of the quarter’s ad impressions on the Smaato platform. The report also notes that Smaato…

Nimble Launches Mobile 3.0 CRM, A Powerful Contact Relationship And Pipeline Manager for Office 365, G-Suite

Build Relationships, Manage Deals and Grow Your Business The Nimble Way to Connect, Engage, Nurture and Close Customers While Mobile Contact relationship management leader Nimble released Nimble CRM Mobile 3.0, a social sales and marketing CRM and pipeline manager for mobile teams and professionals.  Nimble’s mobile CRM unifies contacts from mobile, cloud-based and desktop records into a unified relationship manager; delivers sales intelligence and detailed dossiers about people attending upcoming meetings; and enables…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital transformation. Each of these represents meaningful and beneficial trends to business and society, and companies are certainly leveraging AI, big data and digital transformation for real gains. I know this to be true, because my “day job” revolves around demonstrating the use cases and proof…