Solvvy Launches E-Commerce Solution to Make Online Shopping Effortless

Retailers Can Now Provide Fast, Accurate Responses to Online Shoppers Solvvy, an intelligent customer support automation platform, has introduced Solvvy for E-Commerce, a solution designed to reduce customer effort by quickly resolving the most common customer issues at every step of the digital shopping experience. Solvvy for E-Commerce allows shoppers to quickly resolve their issues during the pre and post-purchase experience without contacting customer support, freeing up agent time for tickets that require a human…

Neudata Appoints Bank of America Merrill Lynch’s Piers Thompson as Chief Technology Officer

Neudata, the global alternative data evaluation company, is pleased to announce the appointment of Piers Thompson as Chief Technology Officer. Thompson joins the team in London from Bank of America Merrill Lynch, where he spent more than seven years in a range of roles, most recently as Head of Finance Technology for the global markets division. "As Neudata continues to grow its client base and services, we're thrilled to welcome Piers to the team. His extensive experience…

Zapier’s Apps at Work Report Highlights the Fastest Growing Apps

ManyChat, Front, Mojo Top the List Zapier, the leader in productivity automation, revealed Zapier's Apps at Work Report: The Fastest-Growing Apps of 2019. The report uncovers the business and workplace apps that have experienced significant growth over the past year on the Zapier platform, and details the rise of sub-category apps that are fueling growth to accomplish tasks for today's modern workplaces. The company leads the industry with 1,500 app integrations and four…

LOCALACT Releases Version 3.0 with Enhanced User Experience, Feature Upgrades and Expanded Franchisee Support

The Premier Local Digital Marketing Platform for Franchises and Multi-Location Businesses Releases Biggest Software Upgrade to Date, Featuring New Online Interface and Technology Location3, the leading franchise marketing agency in the United States, announced that it has released a brand new, upgraded version (3.0) of its popular LOCALACT platform. LOCALACT 3.0 presents an entirely redesigned and enhanced user experience, providing easier access to key results and performance metrics, a new enrollment experience for…

Major Marketers Up 6% on a Two-Year CAGR Basis

SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-Year Comparison Shown to Avoid Year Ago Olympics) Standard Media Index, the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full US advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally…

TapClicks Wins People’s Choice Stevie Award for Favorite New Marketing Solution

American Business Awards(SM) Recognizes TapClicks Marketing Operations Platform for Omnichannel Marketing Intelligence TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has received the People's Choice Stevie Award for Favorite New Marketing/Public Relations Products in The 17th Annual American Business Awards. The People's Choice Stevie Awards for Favorite New Products are based on the results of public voting across 51 different categories.…

OpenTable Deepens Integrations with Point-of-Sale Systems

Partners with Upserve to Connect Dining Habits, Preferences and Reservations to Elevate Hospitality OpenTable, the world's leading provider of online restaurant reservations and part of Booking Holdings, Inc., announced an industry-first partnership with Upserve, a full-service Restaurant Management Platform. The partnership allows data and guest insights to flow in real-time both ways between OpenTable's GuestCenter operating system and Upserve's restaurant point-of-sale system, enabling servers to have diner…

Genero Enters US Advertising Market To Solve Advertising’s Video Problem

Global Expansion Brings US Access to Diverse Creatives Producing Quality Video at Scale Genero, a global creative platform, announced that it has expanded operations to the US, with headquarters in San Francisco and offices in Los Angeles and New York. With digital ad spend expected to reach $130B this year in the US and video as the biggest growth driver, marketers will need to create video content at scale to keep pace with platform and audience demand. To keep that video pipeline full for marketers, Genero's…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

Ketchum Introduces Reputation Management and Public Affairs Expertise for Trade Associations and Nonprofits

Leading communications consultancy Ketchum announced it is enhancing its suite of services for trade associations and nonprofits, providing reputation management and public affairs expertise designed for the challenges trade associations and nonprofits face in representing their industries in today's complex legislative, regulatory and budgeting environment. The current policy deadlock has caused many nonprofits and trade associations to struggle to adapt their advocacy focus from the legislative arena to the regulatory…

Online Home Improvement Research Drives Sales at Brick-and-Mortar Retailers, J.D. Power Finds

Ace Hardware and True Value Rank Highest in Customer Satisfaction among Home Improvement Retailers To help people create the home of their dreams, brick-and-mortar home improvement retailers must invest in their websites and web presence. According to the J.D. Power 2019 Home Improvement Retailer Satisfaction Study, released, 41% of home improvement retailer customers research and/or shop online before making an in-store purchase. That same group of customers also spends more on home improvement products than…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

CybeReady Commended by Frost & Sullivan for Boosting Organisations’ Resilience to Phishing Attacks

Cybeready Employs Autonomous Training to Deliver Personalised Simulations to Employees and Changes the Way They Respond to Phishing Attacks Based on its recent analysis of the European security awareness training market, Frost & Sullivan recognises CybeReady with the 2019 European Entrepreneurial Company of the Year Award. Its data science driven approach to cyber awareness training improves employees' resilience by an average of 5x, and decreases the ratio of serial clickers by an average of 10x. Its…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over Half of Company Data Remains Unclassified, Despite a Rise in Security Breaches and Stringent Data Protection Regulations Global businesses continue to house 'dark data' within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers…

Onna Technologies Closes an $11 Million Series a Led by Dawn Capital with Participation from Dropbox and the Slack Fund

Onna, a New York and Barcelona based startup, dedicated to centralizing proprietary information closes an $11 million series A equity funding round to grow its central information access product. The round was led by Dawn Capital, with participation from Dropbox, the Slack Fund, and existing early investor, Nauta Capital. Norman Fiore, General Partner at Dawn Capital, will join Onna's Board. Norman has invested in several of Europe's leading SaaS businesses including Mimecast , Collibra and Showpad.…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…

European Digital Advertising Market Exceeds €55 Billion in 2018 Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video…

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1,  billion driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012. The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market, covering 28 markets, and is now in…