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Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Netsuite Expands Commitment to Nonprofits

The NetSuite Social Impact Program Helps More Than 1,500 Nonprofits Change the World SuiteConnect -- To help nonprofits and social enterprises across the world accelerate their missions, Oracle NetSuite continues to expand the NetSuite Social Impact program. Since introducing the program in 2006, NetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. To increase its impact and help nonprofits of any size spend more of their time and resources on changing the world, NetSuite has…

New IBM Inventory Visibility Helps Improve Omnichannel Profitability and Customer Experience for High-Turn Inventory Industries

Supply Chain Application Optimizes Order Management Process with Single, Real-Time View of Orders and Inventory Across Entire Fulfillment Network IBM announced IBM Inventory Visibility, a modular supply chain application that helps companies in high-turn inventory industries improve omnichannel profitability and customer experience. With a single, real-time view of inventory tracking and all available-to-promise inventory across the entire fulfillment network, companies can optimize order management processes, globally.…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

Top 4 Things All Amazon Vendors Must Do According to Vendor Velocity

 An Amazon Vendor's Playbook for Success Success as a vendor selling directly to Amazon comes down to a few basic actions. Enroll in Brand Registry According to Steve Bell of Vendor Velocity "the number one most important thing any vendor can do is enroll in Amazon's Brand Registry." On March 9, 2019 Amazon sent an email to their vendors stating that Amazon prefers to source products directly from brand owners. This message encouraged vendors to register their brand(s) in the Amazon…

Seth Dallaire Named Chief Revenue Officer For Instacart

Amazon Ad Sales Veteran Seth Dallaire Joins Instacart in Newly-Created Role to Lead the Company's Brand Marketing Partnerships Business Instacart, a North American leader in online grocery, announced that ad sales veteran Seth Dallaire will join the company as its first Chief Revenue Officer, beginning in November. In this newly-created role, Dallaire will oversee Instacart's growing brand marketing partnerships business, which allows brands to utilize the Instacart platform to reach online consumers across North…

Bitmo Announces MarTech Platform For Retailers At FinovateFall 2019

Bitmo, the San Diego-based fintech company, will announce the official launch of its MarTech platform for retailers at Finovate's fall conference in New York, September 23-25, 2019. Mike Smallwood, founder and CEO, aims to disrupt the $160 billion gift card industry which poses unique challenges for retailers. In addition to a lack of measurable data—specifically repeat purchases and loyalty insights—Smallwood identifies a disconnect between plastic gift cards in a largely digital world.…

Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

Metric Digital Launches The Ad Creative Bank, A Tool To Help Direct To Consumer Brands Get Creative Inspiration Fast

The First Web App That Classifies over 1100+ Paid Social Ads into One Easy Search Portal Performance marketing agency, Metric Digital, has launched a new web application that helps direct to consumer brands search a comprehensive database of over 1100 best in class advertising creative examples. Any direct to consumer brand competing in today's crowded marketplace knows that in order to stand out, their marketing needs to blend performance best practices with strong brand identity. But when it comes to quickly finding…

IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, announced the release of PlaceIQ’s anonymous foot traffic data within IRI’s unparalleled loyalty card and point-of-sale data assets. Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data platform allows brands…

BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19

Acquisition of New Mobile Technology Developed by Trilibis Helps Power Self-Driving SEO BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry's first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers can now auto-optimize mobile and fully automate the most critical and time-consuming of SEO tasks. BrightEdge Autopilot | Self-Driving SEO…

Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens

Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the acquisition of Herolens, an international advertising software company with expertise in display creative optimization technology. The acquisition expands Innovid’s existing global ad serving, dynamic creative personalization, and advanced measurement capabilities to include…

Kustomer Launches WhatsApp Business Integration and EU Region to Power International Growth

Kustomer Now Gives Brands More Opportunities to Engage on Mobile Around the World and Those Operating in the EU the Ability to Store their Data in Europe Kustomer, the SaaS platform that is reimagining enterprise customer service, announced it has added WhatsApp Business to the  Kustomer platform and launched its first EU region data center to meet the global needs of its rapidly growing client base. With these additions, Kustomer continues to expand its support for international and multinational businesses who can now…

RTB House Appoints Aleksander Baryś as New Chief Financial Officer

Baryś, a Seasoned Executive and Strategic Advisor, Will Steer the Company’s Financial Growth RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic…

The ANA’s AIMM Introduces the Cultural Insights Impact Measure (CIIM) Proving that Cultural Relevance Drives Real Brand Results

Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) A breakthrough new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled by The Association of National Advertisers' (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies.…

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can now gain engagement data from whichever platform a seller chooses to access and send content best suited for that…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

Adoption of Oracle Autonomous Database Soars Worldwide

AGEA, AsiaPay, Kingold, OUTFRONT Media, SKY Brasil Are Among Customers Relying on Autonomous Database to Deliver Mission Critical Availability, Performance, and Security Oracle announced that Oracle Autonomous Database is experiencing exceptional customer and partner momentum within its first year of availability. 11880.com, AGEA, Arlington Orthopedics, AsiaPay, Beker/Socialand, CERN, Data Intensity, Drop Tank, Henry Ford Health System, Impulse Logic, Intive, I.Z.S.M. Portici, JASCI Software, Kingold, MESTEC Limited, Net…

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the Co-Founder of the social change web agency Rad Campaign and I’m the Founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I Co-Founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World

It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the truth. Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate advertising counterparts. And they’re extremely dangerous and costly. The last IAB estimate put the cost of malvertising at just over $1 billion. In case that figure isn’t troubling enough, here are a few more reasons why you need to take…