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Pegasystems Recognized As A ‘Top 100 Great Place To Work 2018’

Over Its 35-year History, Pegasystems Has Delivered Award-winning Capabilities in CRM and Digital Process Automation (DPA) Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, was awarded ‘Top 100 Great Place to Work TM’ in India, a prestigious certification that ranks the best employers across multiple industries. This validates the company’s current recognition as a favorable employer, scoring an 84% in the overall trust index, demonstrating workplace attributes that…

Atomic Reach Announces $3.4 Million in Bridge Round to Accelerate Growth and Technological Innovation

Growing Content Optimization Platform Plans to Expand Its Strategic Partnerships and Market Reach as a Result of New Funding Atomic Reach, an artificial intelligence-based content optimization platform, announced the completion of a $3.4 million bridge round. The funding included participation from existing shareholders, angel investors and certain funds managed by Fidelity Investments Canada ULC. The funds will be used to accelerate company growth, support continued technological innovation and expand strategic…

TechBytes with Erin Murphy, Analytics Manager, Marchex

Erin Murphy Analytics Manager, Marchex Call analytics for sales is a powerful tool from a modern context. For companies looking to automate their sales cycle, call analytics and tracking could vastly improve how their sales reps engage with the customers and close more deals. We spoke to Erin Murphy, Analytics Manager at Marchex, to understand how the automotive and travel industries have embraced this emerging technology.Tell us about your role at Marchex and the team/technology you handle. I’m a Data Analytics…

Interview with Peter Gillett, CEO, Zuant

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…

AI Breakthrough Announces Inaugural Artificial Intelligence Breakthrough Award Winners

Program Recognizes Top Artificial Intelligence and Machine Learning Companies and Solutions AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, announced the winners of the inaugural AI Breakthrough Awards program. The winning AI Breakthrough selections showcase AI and machine learning technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in AI solutions across the globe.…

OneTrust Commits to Integrating California’s New Privacy Law into Market Leading Privacy Management Platform

OneTrust Solutions Will Support Businesses to Comply with the California Consumer Privacy Act of 2018 OneTrust, the global leader in privacy management with 1,500 customers, including 200 of the Global 2,000, announced it is integrating the new California Consumer Privacy Act of 2018 (CCPA) into the OneTrust Privacy Management and Marketing Compliance suite. Many businesses that collect, process or sell the personal data of California residents are subject to the new act, and OneTrust will build assessments, templates and…

CSI’s Virtual Observer Integrates WFO for Talkdesk Environments

Coordinated Systems, Inc. (CSI) Has Joined the Talkdesk Appconnect Marketplace. This Partnership Enables Quality Management, Screen Capture and Robust Workforce Optimization Options for Talkdesk Customers. WFO-enable your Talkdesk cloud contact center experience now. This integration combines the best-of-breed cloud-based contact center services and workforce optimization (WFO) applications of Talkdesk and the CSI Virtual Observer WFO platform. Together, this partnership further enables Talkdesk and CSI to deliver an…

Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals

Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the first global dedicated storefront for the private marketplace (PMP) deals in DOOH. Through the Vistar Deals Discovery storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Vistar Deals Discovery storefront…

Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all…

Pastilla Institute and Kremsa Digital Announce Merger

Consolidated Strategic Creative Branding and Marketing Agency Poised to Expand Client Services and Broaden Global Reach This merger solidifies The Pastilla Institute and Kremsa Digital's long-term collaborative dynamic, with Pastilla heading creative concept development and execution and Kremsa directing targeted, metrics-driven digital implementation. The agencies have partnered on many projects as separate entities, most recently developing the BigWave Systems WebApp for health insurance general agency Warner Pacific…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Connected Apps Help Drive Digital Transformation

Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant expansion and adoption of new technologies. One of the primary technologies driving this growth is SaaS applications. While SaaS apps such as Hubspot, Salesforce, Zendesk and hundreds more deliver powerful functionality for customers, the reality is they traditionally work alone in a silo,…

TechBytes with Jesse Wolfersberger, Chief Data Officer, Maritz Motivation Solutions

Jesse Wolfersberger CDO, Maritz Motivation Solutions AI is a powerful force for marketing and sales teams. After finding 'romantic buyers', we had a chance to know another set of customers in the buyer's journey. These are 'Mercenary Loyalists'. To better understand the scope of sales enablement in empowering employees and improving collective dimensions in the business, we spoke to Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions.Tell us about your role at Maritz and the team/technology you handle.…

Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

Vertical Solution Adds to Productivity Enhancements Included in Bigtincan’s Spring 2018 Platform Update Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan Life Sciences (Bigtincan LS) as part of its Spring Platform update. This announcement was made during Medforce 2018, taking place 25-26 June in Boston, Mass. “Bigtincan has listened to us as customers and has continued to add new features. I would definitely recommend Bigtincan to any company that’s struggling…

Linc Global Named Best AI Solution for Customer Service

Linc Global, the Customer Care Automation platform used by leading customer-centric brands, today announced it has been selected as the winner of the Best AI Solution for Customer Service for the 2018 Artificial Intelligence Breakthrough Awards. The award recognizes the best companies, technologies, products, and services throughout various categories of artificial intelligence, including machine learning, vertical applications, smart robotics and many more. “We are thrilled to be recognized as the Best AI Solution for…

Simple Story Announces Nathan Hall As New CEO

Simple Story Is an Award-Winning Video Production Agency Simple Story, an industry leader in video production, announced the appointment of Nathan JD Hall as its new CEO. Nathan has over a decade of marketing and digital strategy experience that spans across varying technology companies and startups. Previously, he held the position of Vice-President, Marketing at ShopLiftr, a digital advertising platform designed to drive in-store sales. While there, Nathan was responsible for product strategy, partnerships, customer…

Neverbounce Announces Major Expansion of Third-Party Integrations

NeverBounce Integrations for HubSpot and SendGrid are Available Now, While Integrations With MailerLite and MailJet Will Arrive Later This Week NeverBounce, the industry-leading email verification and list cleaning service, announces new API integrations with several of the world's leading email marketing and sales automation platforms. Four new integrations are set to launch this week, with six additional integrations coming in the next six weeks. Today, NeverBounce integrations for HubSpot, the inbound marketing and…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

New Technology Causes Career Anxiety as 45% of Employers Hire for Technical Skills

Nearly Half of All Employers Have Hired Staff for Their Technical Skills, and 10% Have Laid off Workers Because of Automation and Other Technology, a New Survey Reveals. Nearly half (45%) of businesses hired workers in the past year specifically for their technical skills. But in the same time frame, 10% of businesses have laid off employees due to new technology. These divergent trends are creating growing anxiety in the workplace, according to a new survey conducted by Clutch, a leading B2B research and reviews firm.…

With SOCi, DexYP Brings Enterprise Social Media Management to America’s Small and Midsize Businesses

Move Accelerates Digital Software Provider Ability to Power Business Transformation DexYP, a leading small business software provider, announced a partnership with SOCi Inc., a San Diego-based social media and reputation management technology platform company. One of the largest national providers of small business automation software, DexYP has been accelerating its digital offerings to enable more than 500,000 small and midsize business (SMB) clients with a footprint across the United States to compete and win in today’s…