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Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As omnichannel marketing begins to take prominence in retail, marketers are pressed hard to target customers that are real and measure the results of engagement in real-time. In 2018, people-based data management platforms hold the key to delivering true omnichannel experiences across digital channels. Jeff Smith, Chief Marketing Officer and General Manager of Brands at LiveRamp shares his insights on how …

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…

Voice of the Customer Program, An Alternative to Focus Groups

Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting feedback from a very small sample of prospective customers is frequently incorporated across business operations from product development to messaging and go-to-market strategy, indiscriminately. On top of all that, vocal executive teams will also want to weigh in on the process. In the end, the marketing team has blown a hole in their budget and makes major bets based on third-party…

TechBytes with JJ Kardwell, CEO and Co-founder, EverString

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams and leverage the benefits that DMPs offer. We spoke to JJ Kardwell, CEO, and Co-founder of EverString to understand how marketers can address the issue of data and its uses.Tell us about your role at EverString, and the team and technology that you handle? I am the CEO and Co-founder of EverString, the leading marketing and sales intelligence software company. EverString helps B2B…

Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens Accretive Media launches the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. Leveraging the…

DataFox Launches Account Scoring to Help B2B Teams Find Best-Fit Accounts

A Data-Focused Approach to Account-Based Sales and Marketing DataFox, the Company Intelligence provider, has launched Account Scoring, a new product that helps businesses and financial firms find and prioritize their best-fit targets. As account-based strategies grow in prominence, sales and marketing teams are increasingly relying on Artificial Intelligence to predict which accounts to prioritize. However, the challenge with any account-based approach boils down to two components: a robust data foundation and a…

Reklamstore Acquires Turkey’s Leading Social Media and Search Engine Ad Tech Company, Madwords

Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by Bora Akman in 2008 as a performance marketing agency. The company was accepted in Facebook Marketing API program in 2011 and Madwords has been developing social media and search engine marketing technologies since then. Madwords helps advertisers to easily create and manage advertising campaigns and provides automatic optimization for better ROI with its campaign management…

Fishbowl, Inc. Proves That Timing Is Everything For Effective Email Campaigns

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…

Most Americans See Super Bowl as an Entertainment Spectacle Not Appropriate for Political Messages

Millennials and Gen Xers are more likely to want ads rather than have the Super Bowl ad-free, as the Boomer cohort prefers Even as player protests have split public opinion during this NFL season, 63 percent of Americans firmly believe the Super Bowl in Minneapolis is not appropriate for political messages, according to a national survey commissioned by Burson-Marsteller's Fan Experience sports and entertainment specialty and fielded by research consultancy PSB. The survey analyzes viewers' attitudes toward…

When it Comes to Ad Blocking, Personalization is the New Scale 

While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability to display ads, less attention has been paid to whether or not these ads should be displayed at all. If marketing is about meeting consumers’ needs, then more than 75 million US consumers have already said, simply by installing a blocker, that they don’t like the ads being pushed at them. That is a lot of people and doesn’t even include the vast majority of consumers that browse the web without blockers,…

Why Local Search Is the Real Winner on Super Bowl Sunday

The Super Bowl is the biggest sporting event of the year - last year, 111.3 million viewers tuned in, making Super Bowl LI the fifth most-watched TV broadcast in history. But for local franchises and brick-and-mortar businesses in Minneapolis, the Super Bowl is the biggest weekend of the year to potentially increase advertising spending in order to maximize in-store traffic among the big game’s attendees. While the event draws millions of dollars for local businesses of its host city, it also has an economic impact on online…

Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

Javelin Agency Makes Two Leadership Appointments

Robert Bentley Has Been Named Vice President Of Marketing Technology, And David Anders Has Been Named Executive Vice President Of Business Development And Strategic Alliances Javelin Agency has bolstered its leadership team by making two senior appointments. Robert Bentley has been named vice president of marketing technology, and David Anders has been named executive vice president of business development and strategic alliances. Bentley has extensive experience across a number of world-class brands.  Prior to…

Lattice Engines Sees Stellar Growth in 2017

AI-Powered Digital Audience Solutions Accelerated Customer Acquisition Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market. "2017 was far-and-away the best year ever for Lattice – we booked more new business than ever,…

TechBytes with Katie Hutcherson Madding, Global Product Director, Adjust

Katie Hutcherson Madding Global Product Director, Adjust Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Katie…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

TechBytes with Jonathan Kay, Founder, Apptopia

Jonathan Kay Founder, Apptopia Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Johnathan Kay, Founder, Apptopia to…

Interview with Daniel Zamudio, Founder and CEO, Playboox

"A common complaint from Heads of Marketing and Sales is lack of consistency in messaging."Tell us about your role and how you got here. What inspired you to conceive a Sales Enablement platform? As the founder of Playboox, we saw an unmet need in the market to enable sales organizations to more effectively and consistently execute their sales process. To achieve sustainable, scalable and repeatable sales success, it’s essential that sales organizations excel at sales process execution. We define this as the ability to…