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Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction

An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control Says Signal About the Coming Year Customer data continues to separate winners and losers across every sector, from retail to publishing to politics. In 2018, this trend will accelerate even further as brands look to develop direct relationships with their customers in order to thrive in increasingly competitive business landscapes. This forecast is among the findings outlined in Signal’s…

Why Does the Programmatic Auction Type Matter

As buyers continue to push for greater transparency, greater attention is being focused on the programmatic buying process, particularly in regards to the auction mechanics. Full disclosure of the inventory being offered is crucial to transparency and the ads.txt initiative will push the industry further in this direction. Beyond verifying the authenticity of the inventory, how the auction is conducted is one of the other areas where greater transparency is needed. But why does the auction type matter and what can be done…

Interview with Mark Stoddard, Head Of Sales, Asia, Hubspot

"What it really is going to mean, (hopefully) is moving a lot of that lower level work to bots which then means salespeople will be able to double down in truly bringing value and sell more. " On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I run our go to market sales team at HubSpot for Asia. It includes working with the sales team to device strategies and expand our footprint through Asia. How I got there? I’ve spent the last 6 years expanding in different markets.…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

Shipping Software Leader Pacejet Attracts New Capital to Support Rapid Growth

Pacejet's Award-Winning Software Manages Millions of Shipments for National and Global Brands Pacejet, the leading software platform bringing enterprise business shipping to the cloud, announced that it has closed a new multi-million dollar funding round led by Plymouth Growth Partners of Ann Arbor, Michigan. The new capital enables Pacejet to accelerate its growth strategy and to broaden its outreach to global businesses seeking to transform the shipping function from a necessity to a competitive advantage.…

Anvil Media Adds New Midwest Office to Meet Demand

The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services expects to end 2017 with over 40 percent year-over-year revenue growth, thanks in part to an expanded digital marketing service mix that addresses the ever-changing digital marketing landscape. “With a seventeen-year history in the world of search engine marketing, we’ve seen major…

Nimble, PieSync Announce Contact Unification and Social Enrichment SaaS Apps

Nimble's Signature Social Business Profiles, Contact Discovery Engine and Smart Segmentation Enhance the Value of 90 SaaS Applications Nimble, the leading social sales and marketing contact relationship platform, today announced in-the-box integration with PieSync. The B2B cloud integration platform extends Nimble’s social business profiles, contact data discovery engine, and smart segmentation to more than 90 SaaS applications, including G Suite, MailChimp, Hubspot, Salesforce, and Quickbooks. Based on the premise…

SP Marketplace Delivers Power BI Dashboards in their Out-of-the-Box Office 365 Portals

SharePoint Marketplace, the Leader in the Office 365 Digital Workplace Solutions, Announced a Move From SharePoint Chart Web Parts to Power BI Template Dashboards Within Their Products SharePoint Marketplace, better known as SP Marketplace, is a leading provider of the Office 365 Digital Workplace Solutions. SP Digital Workplace Suite provides an Operational Portal Structure anchored by an Intranet with portals for HR, IT, Employee Self-Service, CRM, and Facilities departments. These solutions are a seamless part of Office…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Tact.ai Launches the First Conversational CRM Skill for Amazon’s Alexa for Business

Tact.ai Presented Tact Sales Assistant for Amazon Alexa at AWS re:invent 2017 in Las Vegas Tact.ai, the sales experience platform for the intelligent edge, released of the Tact Sales Assistant Skill for Amazon Alexa. Selected as a launch partner for Alexa for Business, the Tact Skill unlocks a conversational and bidirectional interface into the tools that salespeople use every day such as Salesforce, LinkedIn and Microsoft Exchange. Tact.ai was onstage at Amazon Web Services' re: invent 2017 in Las Vegas, NV …

Public Support Forums: An Underrated Marketing Tool

A decade ago, vendors didn’t sell public support forums because they assumed only an insane entrepreneur would want one. They were afraid prospective customers see the complaints and then run away. In my experience, public support forums are one of the most underrated “growth hacking” tools – if you use them wisely. When I launched JotForm in 2006, we built our own public support system. During August 2017 alone, the forum had over 150,000 unique visitors. In this article, I’ll discuss how to create and manage this…

Interview with James Gilbert, Head of Marketing, APAC, Hubspot

"One advantage we had while building our CRM was that we were able to look at what other CRMs had done before. What worked, what didn’t, and designs we thought would be effective and enjoyable for the end user." On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I head the APAC marketing team. We’re split between an office in Sydney and one in Singapore. HubSpot is reasonably new to the region - we opened up the Sydney office about 3 years ago. It’s a really exciting time in…

Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

The “New” Path to Scale

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC. Scale is a prerequisite for any meaningful marketing discussion. As a basic ingredient in the proverbial marketing soup of any brand marketer, scale is no longer a point of differentiation, but rather a starting point. Also Read: Why the Tug-of-War Will Continue in 2018 Social Marketing…

Interview with Chris Rothstein, CEO, Groove

"If you’re able to provide a customer with a solution, you should be engaging with them until they are able to see the value your solution can provide as well." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join a sales engagement platform? I am the co-founder and CEO of Groove.co. Before founding Groove, I was managing sales teams at Google. I worked with some of the best and brightest folks in the industry. I learned a lot during this time and had a great team that was…

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a revenue funnel diagnostics company? I am currently the Vice President of Marketing at FunnelWise. Prior to joining FunnelWise, I worked at Marketo as a Business Consultant and Project Manager on their professional services team. During my time with Marketo (and in prior roles), it was apparent…