Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards

Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has been selected as the winner of the “Best Overall Sales Enablement Software Solution” award and the “Best Content Performance Management Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology…

Luxury Brand Diane Von Furstenberg Attributes 11% of Revenue Being Driven by Personalization

After Online Overhaul, Qubit Pro and Qubit Aura Used to Create Seamless Multi-Channel Visitor Journeys Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences - serving the right message, offer or product in the right place and at the right time, increasing brand engagement and customer loyalty. DVF now attributes 11% of its revenue…

[24]7 AIVA Becomes First Virtual Agent with Emotional Intelligence

Advanced Conversational Capabilities Now Enable 7 AIVA to Detect Sentiment and Respond Empathetically to Customers 7.ai, a global leader in intent-driven customer engagement solutions, announced the addition of advanced conversational capabilities to its AI-powered virtual agent 7 AIVA. With this announcement 7 AIVA is now the first virtual agent to possess emotional intelligence, the ability to detect user emotion during interactions, acknowledge it and respond empathetically. This new capability is part of the 7.ai…

Outreach Unveils New Outreach Voice Suite, Launches New Features to Help Sales Teams Close More Deals

New Outreach Voice Introduces Text Messaging, Conversation Intelligence Integration, Simplified Pricing & Back-to-back Sequence Steps Outreach, the leading sales engagement platform, announced a new and vastly enhanced Outreach Voice suite, the market-leading voice suite for sales teams. The new Outreach Voice suite introduces four key features that provide a simple, reliable and powerful solution to help salespeople close more deals. This includes text messaging, four conversation intelligence integrations, a…

Klear Introduces Automated Tracking for Influencer Marketing Campaigns

Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns Influencer Marketing Technology Company, Klear, has announced the launch of a new feature which can enable marketers to automatically track content posted on Instagram Stories. Instagram stories are an expanding feature on the highly-interactive social media platform that creates video and photo sequences which disappear within 24 hours. Klear COO Guy Avigdor commented, “This is a major…

TechBytes with Tony Calzaretta, VP Design and Creative, Pandora

Tony Calzaretta VP Design and Creative, Pandora Pandora has recently integrated with Snapchat to allows its users to access premium content. The use of rewarded video and Pandora's Premium Access feature have led to an increase in engagement among Gen Z listeners. We spoke to Tony Calzaretta, VP Design and Creative, Pandora to understand the nuances of this burgeoning market.Tell us about your role at Pandora and the team/technology you handle. I run Pandora's Listener Product Management and Product Design Teams.…

Brillio Earns Highest Customer Satisfaction Rating Among Salesforce Gold Consulting Partners in North America

Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company's Expanded Focus on Front Office/Back Office Capabilities Brillio, the global digital and technology consulting company, announced that with the recent acquisition of Comity Designs, it has achieved the highest possible customer satisfaction ranking (CSAT 10/10) among nearly thirty Salesforce gold partners in North America - based on data compiled from Salesforce's user survey. Through its March 2018 …

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers

Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders. Marketo and Televerde are also announcing the…

Leanplum Appoints Chief Technology Officer: Anil Khatri, Formerly of Yahoo and LinkedIn

Expands Leadership Team to Support Global Growth, Drawing Key Talent from Demandbase, DigitasLBi, Salesforce, and Zenefits Leanplum, the leader in mobile engagement, announced the addition of Anil Khatri as Chief Technology Officer (CTO). A veteran executive and former VP of Engineering at LinkedIn and Yahoo, Khatri brings over three decades of proven success in technology leadership to Leanplum. Leanplum is drawing world-class talent to support global growth and help innovative brands like Grab, Tinder, and Tesco…

Monetate Appoints Shikhin Agarwal as Vice President of Products

Shikhin to accelerate the delivery of innovative new capabilities as demand for personalization grows Monetate, the worldwide leader in personalization, today announced that it has named Shikhin Agarwal as Vice President of Products. As the head of product management, he will be responsible for driving innovative new approaches for the rapid adoption of personalization technology across channels for the world's most trusted brands. @Monetate has appointed Shikhin Agarwal as Vice President of Products, to accelerate…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…

CleverTap Launches Automated Customer Journeys To Enable More Effective Omnichannel Marketing Campaigns

Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement Mobile customer engagement and analytics solutions provider CleverTap announced the launch of Journeys, an omnichannel campaign builder created to help marketers engage with customers along their individual paths throughout the app lifecycle. Powered by CleverTap's advanced automation and segmentation technologies, Journeys helps ensure that each customer receives relevant messages based on their…

Demandbase CEO Chris Golec Named as a Top 50 SaaS CEO

The SaaS Report Lists Golec as #13 of the Top 50 SaaS CEOs Demandbase, the leader in Account-Based Marketing (ABM), announced that its CEO and founder, Chris Golec, has been recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Golec founded Demandbase in 2006 and pioneered the ABM technology category to help the world's largest and fastest growing companies such as Salesforce and Adobe transform their B2B sales and marketing. Under Golec's leadership and vision, Demandbase grew to become the leading ABM…

Pegasystems Appoints Jeff Farley as Vice President of Global Sales Operations

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced it has appointed Jeff Farley as vice president of global sales operations. Mr. Farley will lead the operational functions that support Pega's global sales team to help Pega meet its growth goals. With more than 30 years of experience in sales operations, strategic business partnerships, and finance, Mr. Farley most recently joins Pega from Red Hat where he was the global business finance leader for their…

SPLICE Software and Duck Creek Technologies Announce Solution Partnership

Splice to Provide API-Based Next-Gen Digital Engagement Solutions to Duck Creek Customers SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, and Duck Creek Technologies, the leading provider of SaaS core systems to P&C insurers worldwide, announced  they have entered into a formal partnership. SPLICE is now a Solution Partner within Duck Creek's partner ecosystem, offering solutions to Duck Creek customers through Duck Creek's Content Exchange. SPLICE…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…

Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards

While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, announced it has been named "Best Customer Data Platform" in the inaugural MarTech Breakthrough Awards. The awards program – a new addition to the Tech Breakthrough Awards organization – recognizes the best companies and products in the fields of marketing, sales and ad technologies. More than 2,000 nominations were received from organizations all over the world. Judges –…