STRATACACHE Announces Acquisition of X2O Media from Barco

X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O. After its acquisition in 2014, X2O became part of Barco's Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top-tier customers including John Deere,…

MRP Sees Continued Innovation and Growth

MRP Unveils Updates to Predictive Customer Acquisition Software to Strengthen Commitment to B2B Sales and Marketing Clients MRP, a global leader in predictive customer acquisition, released its winter business update, demonstrating continued success, ongoing product enhancements, and marquee win. As global marketing and sales teams increasingly turn to customer engagement solutions fueled by artificial intelligence to drive revenue, MRP has continued to pioneer predictive customer acquisition, the nexus of…

Conductor and LinkResearchTools Add Muscle to Sling up Search Strategies

The Partnership Will Help Brands Enhance The Efficiency And Excellence Of Organic Marketing  The ‘central nervous system’ of SEO and content marketing is getting a major boost with the latest announcement by Conductor and LinkResearchTools. Conductor, a content creation and optimization platform has announced a strategic alliance with LinkResearchTools, a provider of website link optimization and analytics in real time. This partnership will allow SEO professionals around the world to get better, deeper insights into…

Cognizant Named a World Leader in Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

Report Recognizes Cognizant for Its Ability to Execute and Completeness of Vision Cognizant announced that it has been named a Leader in the Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide. The report evaluates 21 vendors that provide customer relationship management (CRM) and customer experience (CX) project-based services, including consulting and solution implementation services worldwide.  Leaders are defined by Gartner as those who "bring a wide range of business,…

Atento’s End to End Digital Sales Solution Improves Sales Conversion and Drives Customer Experience While Lowering Cost of Sales

The Use of Analytics and Automation Increases Sales Conversion While Reducing Costs Atento, the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, has expanded the capabilities of its sales service to offer a 100% digital end to end sales solution designed to increase sales conversion and customer satisfaction while reducing costs. Also Read: DialogTech Deepens Integration with Adobe Experience Cloud…

PremiumMedia360 Names Adtech Executive Sam Bhaumik as Chief Solutions Officer

Sam Bhaumik Will Lead PremiumMedia360's Effort to Connect Networks and Media Publishers to the Company's Data Hub PremiumMedia360, the advertising data automation company, named Sam Bhaumik as chief solutions officer. Bhaumik will lead PremiumMedia360’s effort to connect networks and media publishers to the company’s data hub, which in turn creates a two-way seamless connectivity that automates the workflow to advertising agencies. Also Read: 6 Simple Ways To Drive ROI On Your Landing Pages “I am looking forward…

Tinyclues Launches Spring Release Their AI-First Campaign Intelligence Solution at Major Retail Events

Tinyclues to Expand Its Operations in North America and EMEA Tinyclues, a provider of leading AI-first marketing campaign intelligence solution, will unveil the Spring release of Tinyclues Action simultaneously at Shoptalk in Las Vegas and E-commerce One to One France in Monaco. Following a successful $18M Series B funding announcement in February of this year, Tinyclues is swiftly expanding its operations in North America and EMEA. This round also reinforces the company’s aggressive roadmap for their solution, helping…

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective."Tell us about your role and how you got here? What galvanized you to start an organic marketing company? It started out over ten years ago as a side project. I was working on launching an online therapy business, and a friend and I helped companies with SEO for a few extra thousand bucks a month. Then one morning I got a call from Vonage, the phone company, saying they wanted to spend $50k a month with us. I was still…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

Tara Dunning Returns to Avaya in New Role of Chief Revenue Officer

Tara Dunning Had Been a Key Contributor as Avaya Built an Industry-Leading Business Model Avaya Holdings Corp has announced the appointment of Tara Dunning as Chief Revenue Officer (CRO). In the newly created role, Dunning will have broad cross-functional responsibility including all revenue-generation processes from offer development, to pricing, enablement, sales and channel operations, and tools and automation. Dunning’s focus will be concentrated on ensuring the speed of commerce and customer success while driving a…

Seismic and Eagle Investment Systems Form Strategic Alliance

Mutual Clients Will Be Able to Access Highly-Personalized and Compliant Client Content through Seismic's Leading Sales Enablement Solution Seismic, the leading global sales and marketing enablement solution for financial services, and Eagle Investment Systems LLC, a BNY Mellon company and leading provider of financial services technology, announced a strategic alliance to offer Seismic's sales enablement and content automation tools to Eagle clients. As the client experience increasingly becomes the main differentiator…

eClincher Integrates With Google My Business

Industry First Advances the Most Comprehensive Platform to Manage Online Presence eClincher, the platform to manage and promote identity and engagement across the Internet, is the first social media management solution to integrate Google My Business. This joins other major social media and web applications, streamlining comprehensive management of business and organizational Internet presence more than ever. “Integrating with Google My Business is a key advance because it is a powerful way to boost search results,…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

Univonix Showcases SaaS to Accelerate Digital Transformation with Microsoft Teams at Enterprise Connect 2018

Univonix Migrate Is an Automation Tool That Helps Reduce Time, Cost, Complexity, and Risk Univonix, announced at Enterprise Connect 2018, enhancements to Univonix Migrate, enabling customers to evaluate, plan and migrate legacy communication systems (e.g. Cisco, Avaya, Nortel, Mitel, Siemens, Alcatel Lucent etc.) to Microsoft Teams. "Univonix is excited to add support for Microsoft Teams to its migration readiness and automation tools. Microsoft Teams is evolving as the primary service for Intelligent…

Cheetah Digital Garners Praise in the Relevancy Group’s the Relevancy Ring – ESP Buyer’s Guide 2018

Cross-Channel Marketing Leader Earned a Total of Nine Gold and Silver Accolades in Client Satisfaction Awards Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has been named a leader among enterprise email service providers (ESPs) for the fifth consecutive year by The Relevancy Group. The company, which was named the largest ESP in the report, had the highest average score of any vendor in the analysis, and had the second highest overall average report, across the report’s three key…

Interview with Haresh Gangwani, CEO and Co-Founder, Bolstra

"When up to 90% of a customer’s value comes after the initial sale, retention isn’t something you want to just pay lip service to."Tell us about your role and how you got here. What inspired you to start a B2B SaaS Customer Success company?  When I was the Chief Revenue Officer at a SaaS company, we were excelling at acquiring new business, but we weren’t garnering the renewals we wanted. You might say, we had a leaky bucket. We could point our fingers at a slow (poor) implementation process, but I knew this wasn’t a…

Hortonworks Introduces Operational Services to Simplify and Accelerate the Journey to Data-Driven Insights

Hortonworks Inc, Introduced Hortonworks Operational Services to Help Customers Manage Big Data Deployments and More Quickly Maximize the Value of Their Data. Hortonworks Inc, a leading provider of global data management solutions, introduced Hortonworks Operational Services to help customers manage big data deployments and more quickly maximize the value of their data. The subscription-based service provides a fully managed environment for customers of Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF)…

Your Buyers are Online: Why Aren’t You?

Bringing Your Business Online to Meet Your Employees and Customers Gartner’s definition of a digital workplace is one that “enables new, more effective ways of working; raising employee engagement and agility; and exploits consumer-oriented styles and technologies.” Because many of the world’s most successful companies have decentralized teams, solutions that facilitate digital collaboration are critical. Slow applications can dampen productivity, discourage digital collaboration and lead to siloed departments -…

MobilSense Acquires Mobile Data Management Company MobilePhire

This Acquisition Amplifies MobilSense's Commitment to Leading the Industry's Advancement towards the next Generation of MMS MobilSense Technologies, a Los Angeles-based provider of managed mobility services (MMS) software, announced that it is acquiring MobilePhire. This acquisition will extend MobilSense's capabilities for controlling data consumption on cellular networks. As a pioneer in mobility management, MobilSense has delivered automation software to over 700 corporate customers. Its award-winning MobilSentry…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…