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Video on Demand Services Are Driving Tremendous Growth

The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. Digital advertisers can learn a lot from how VOD providers have managed to scale their audience with varying degrees of success. A recent ONS survey shows that close to half of all adults said they had watched Netflix, Now TV, Amazon Prime Video or a similar internet-based service over the past three months. It’s clear that more people are moving away from traditional TV services, preferring to…

H2O.ai Named “Top 3 Artificial Intelligence (AI) and Machine Learning (ML) Software Solution” by Enterprise Management…

Industry Analyst Firm Recognizes H2O.ai for Execution on Mission to Democratize AI for the Enterprise H2O.ai, the open source leader in AI, has been named a "Top 3 Vendor" in Artificial Intelligence and Machine Learning by industry analyst firm Enterprise Management Associates (EMA) in its latest report titled "EMA Top 3 Enterprise Decision Guide for Artificial Intelligence (AI) and Machine Learning (ML)," based on the innovations of its enterprise-ready automated machine learning platform, H2O Driverless AI. The new…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads

DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of the world's most influential social media platforms, to authenticate the quality of video ads on the Twitter platform for many of the world's largest brands. The initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. With DV measurement of display advertising launching later…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company Sees Rapid International Growth - Opening Offices, Increasing Revenues and Bolstering Presence As the world grows more connected, marketing, too, must evolve and operate as a center for driving global demand. Getting to that level of scale requires marketers to operate with extreme efficiency, prioritizing the marketing channels proven to have the greatest return on investment and optimizing every touchpoint within them. At the same time, brands need to personalize customer experiences to meaningfully engage…

Evergage Takes Home the Gold in Golden Bridge Awards for Fourth Year in a Row

Evergage for Email - Evergage's Advanced Email Personalization Solution - Recognized for Helping Marketers Cut Through Inbox Clutter and Improve Email Marketing Effectiveness Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 Golden Bridge Awards. Evergage's email personalization solution, Evergage for Email, received gold – the highest-level honor – as a "Best New Product of the Year" (Cloud Computing/SaaS category) for dramatically improving email marketing effectiveness. This marks the fourth…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Leaders from Microsoft Search Advertising, Bing, and Cortana to Speak at Yext’s ONWARD18 Conference

David Pann, Christi Olson, and Ed Doran Will Share Insights with ONWARD18 Attendees Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that David Pann, General Manager, Microsoft Search Advertising, Christi Olson, Chief Evangelist, Search for Bing, and Dr. Ed Doran, Co-Founder of Cortana and Director of  Program Management for MSR Artificial Intelligence at Microsoft, will speak at Yext's ONWARD18 annual conference Oct. 23-25, 2018 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.…

TechBytes with Manny Medina, CEO, Outreach

Manny Medina CEO, Outreach We are engaging with industry leaders in order to obtain first-hand information about Salesforce's Annual Extravaganza. As Dreamforce'18 concludes, we reached out to attendees to understand the core tenets of this event. As a part of an ongoing series, we spoke to Manny Medina, CEO, Outreach to understand the latest trends in Sales Enablement and what drew him to the event.Who are you keen to meet and huddle at the event? Our focus at Dreamforce was meeting with our incredible customers as…

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

The 5 Crucial Skills of Marketing Operations Leaders

It’s undeniable! The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a “digital-first” marketing mix has forced businesses to elevate their level of talent and spend. According to McKinsey and Co, companies that invest in marketing operations can experience a 25% increase in overall marketing effectiveness. The rapidly growing role of marketing operations attracts hybrid workers — people who can think strategically…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

Blockchain and Adtech: First Things First

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. Publishers, marketers and their customers will benefit greatly, with more meaningful interactions that engender trust and loyalty—and produce better results at lower cost. But first things first. Read More: SendGrid Taps Carrie Palin as Chief Marketing Officer The mere availability of better technology does not yield the…

Dreamforce Interview with Nipul Chokshi, VP Marketing at Lattice Engines

"We’ll see AI become a part of the general fabric or infrastructure that underlies all B2B sales and marketing operations." Since the last time we spoke at MarTech Series, how has the martech landscape around ABM changed? Companies are realizing that if you want to do ABM properly and at scale, you need the ability to really think “audience-first.” First, you identify the right accounts and contacts, then assess what part of the buyer journey they are in, develop the proper messages for each buyer (based on who they…