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Interview with Daniel Kravtsov, CEO, Improvado

"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and developing new strategies."Tell us about your role and how you got here? What inspired you to co-found a technology company? I founded four companies back in Russia and had two successful exits, one in the adtech space. I moved out to San Francisco and started a trading desk with a small team. But after hundreds of meetings with digital media agencies and businesses, we discovered…

Maropost Launches New Rapid Growth Data Strategy

Maropost, the innovating force in Marketing and Sales technology, announced its migration to Google Cloud Platform (GCP)—a move set to revolutionize Maropost's hosting security, stability, and scalability for customers. Also Read: Email Marketing Company Emma Delivers Solution-Driven Integration with Venga The company's move to Google Cloud Platform was inspired by Maropost's recent jump in growth—and a desire for data infrastructure that could grow with them. With its expansive private global fiber network,…

Fireside Chat with Jean Chen

Jean Chen talks about her journey in SaleScout and how she motivates B2B teams with the latest best practices in sales tech Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term sales goals at SaleScout? Our business development team of seven works hand-in-hand with one another. Like other tech companies, we have broken down the funnel to focus on demand generation at the top and closing sales at the bottom. To remove the hiccup often found between the top and bottom of…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…

Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight

PegaWorld 2018 Awards Recognized Alliance Partners As an Integral Part of Our Success in Helping Clients Succeed on Their Digital Transformation Journeys Leading customer engagement platform for global enterprises, Pegasystems Inc., announced the winners of the 2018 Pega Partner Awards at the annual PegaWorld conference taking place this week in Las Vegas. The 2018 Pega Partner Awards recognize Pega partners that demonstrate an extraordinary ability to drive customer success, accelerate growth, and provide thought…

Interview with Stephen Wakeling, Founder and CEO, Phobio

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your role at Phobio and how you got here. What galvanized you to start the company? As a founding CEO of a boot-strapped, high-growth company, my role has continually evolved on what seems like a daily basis. Over the last decade so much has happened that got me here today, though, I think it could be broken down into two primary phases – starting it and running it.…

OneTrust’s Enhanced Data Subject Access Rights (DSAR) Portal Automated Over 10,000 Requests in Post-GDPR Era

With OneTrust, Organisations Globally Have Scaled Their Privacy Programs to Meet the Increased Demands of Data Subjects  OneTrust, the global leader in privacy management and marketing compliance software, today announced its data subject access rights (DSAR) tool has helped organizations handle more than 10,000 requests within two weeks of the General Data Protection Regulation (GDPR) go-live date of 25 May. “Expanded rights for data subjects are a positive step forward in GDPR, however, can be a manual and complicated…

VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry

VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH is a global, open and independent platform, combining automation, programmatic and traditional buying models, launched in the UK, US, and Belgium. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this announcement, …

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human…

Introhive Brings Former Salesforce Executive Jerry Carr Out Of Retirement

Introhive Attracts Jerry Carr and Tony Sheehan Who Bring More Than 40 Years of Combined Experience to the Product Development Team Introhive, the leading CRM automation and relationship intelligence platform, has hired two key individuals who will drive the product development and innovation roadmap for Introhive’s existing solution offering. Jerry Carr, former SVP at Salesforce, is coming out of retirement to join the team as Chief Technology Officer (CTO) and Tony Sheehan, who formerly worked with Jerry at Radian6, comes…

Interview with Gregor Isbister, CEO, Blis

"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided."Tell us about your role and how you got here. What inspired you to be part of a Location Data company? Blis emerged from my senior thesis at university, where I identified a market opportunity to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers. I have designed and engineered intelligent demand-side and data…

Microsoft Announces 2018 Partner of the Year Winners and Finalists

Partners Recognized for Outstanding Solutions Built on Microsoft Technology Microsoft Corp announced the winners and finalists of the Microsoft 2018 Partner of the Year Awards. The annual awards recognize top Microsoft partners demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Award winners and finalists from around the world will be recognized at Microsoft Inspire taking place July 15–19, 2018, in Las Vegas, Nevada. Alliance Global Commercial ISV Partner of…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

TIBCO Software Acquires Integration Platform-as-a-Service Leader Scribe Software

TIBCO Connected Intelligence Cloud Expands to Enable Digital Transformation for Businesses of any Size, with the Broadest Pervasive Integration Platform TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the acquisition of Scribe Software, an innovative, cloud-based integration service that helps more than 10,000 businesses efficiently connect Software-as-a-Service (SaaS) applications and automate data flows using an intuitive browser-based approach. The combination of Scribe's…

PagerDuty Event Intelligence Unveiled to Improve Machine Learning-Based Digital Operations Management

PagerDuty Event Intelligence is an Industry-first SaaS Product Combines Real-Time Data, Human Response Data, and Machine Learning to Improve Digital Operations PagerDuty has announced PagerDuty Event Intelligence, a new product that builds on its market-leading digital operations management platform. PagerDuty Event Intelligence analyzes both incoming digital signals and human response patterns (such as when and how alerts are resolved by responders) and uses automation to identify issues quickly and take action on critical…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Convince Mozilla About Risks of AI and Drive Home with $225,000

The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves to technology, or just their outcomes? Hard to arrive at a conclusion given the dimensions to which technology has crept into our lives.  AI and Machine Learning are the staple topics to discuss for most marketing and sales teams. We know the extent to which AI has proliferated into our businesses, and maybe in our domestic lives too. We work with, we chat, we sleep to, and at times, dream about innovating…