Oxcyon In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Oxcyon Inc. and Its Centralpoint Technology Have Been Included by Gartner Inc. in the 2018 "Magic Quadrant for Digital Experience Platforms"  Oxcyon was named one of only 10 vendors headquartered in the US in this new and emerging $18 Billion market (projected by 2021), alongside Microsoft, Oracle, IBM, Salesforce, and Adobe. "Who would have thought that an underdog software company from Cleveland could rank in the same Gartner Magic Quadrant with software giants? People forget, at one point, Microsoft was an underdog,…

Salesforce CEO Marc Benioff to Participate in World Economic Forum Annual Meeting 2018

Starting Today, Mark Benioff Will Participate in Three Panel Discussions at World Economic Forum Annual Meeting 2018 Salesforce, the global leader in CRM, recently announced that Salesforce Chairman and CEO Marc Benioff will participate in the World Economic Forum Annual Meeting taking place in Davos, Switzerland, from January 23-26, 2018. At the event, Benioff will participate in the following panel discussions:  Tuesday, January 23: Benioff will participate in a panel discussion entitled "In Technology…

TechBytes with Johann Wrede, Global VP, Strategic Marketing, SAP Hybris

Johann Wrede Global VP, Strategic Marketing, SAP Hybris According to a recent SAP survey, a majority of online consumers expect prompt service, assured protection of their personal data, and best-in-class personalization from the businesses. Clearly, in 2018, winning a consumer is tougher than losing one-- and much of it depends on how marketers leverage customer data and build their omnichannel campaigns around unique behavioral intent collected from more sources than previously assumed. To understand how modern…

Membrain Awarded Best Sales Enablement Technology in Top Sales Awards 2017

This Year, Membrain Was Nominated in Two Categories - Top Sales Enablement Technology and Top Sales Company Blog and Was Awarded the Gold Medal in Both "Our focus on building better tools for sales enablement practitioners has been well received and winning the Top Sales Awards makes us really proud!”, says Henrik Öquist, COO for Membrain. Each year, the world's leading online sales community, Top Sales World, hosts an award ceremony to hail “the heroes” of the sales and marketing space; to laud those companies and…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Repsly Adds New Executives to Head Finance and Global Channel Teams

Mobile CRM innovator welcomes David Mann and Len Bruskiewitz as the company looks to continue its sales momentum and enter new markets in 2018 Repsly Inc, a SaaS company changing the way sales and marketing teams do work in the field, recently announced the addition of David Mann and Len Bruskiewitz to the firm’s leadership team. Mann joined Repsly as VP of Finance and is responsible for strategic and financial planning, financial operations, controllership, treasury and investor relations. Previously he was…

Interview with Thomas P. O’Regan, CEO, Madison Logic

"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for an intended result."Tell us about your role at Madison Logic, and how you got here. What excited you to be part of the B2B Martech community? I joined Madison Logic in November of 2014. I was really attracted to the company for a number of reasons. But when I looked at the business and…

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order Management System (Doms) Features To The Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner's "Magic Quadrant for Digital Experience Platforms." Gartner published the report on 17…

Predictions Series 2018: Marketo Accelerate Community and their Idea of Martech Disruptions

Innovate and Accelerate-- 2017 was a year that witnessed technology makers achieve phenomenal pace in their innovations. So, why should 2018 be any different! What better way to understand the martech trends in 2018 than letting the Unicorns speak about the tech-trends themselves. “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018 In Part Eight of the Predictions Series 2018, we unravel the disruptions that could hugely influence martech stacks in 2018. The participants in…

Kantar TNS and Qualtrics Join Forces to Form Global Customer Experience Powerhouse

The Partnership Aims to Close the Experience Gap for Organizations at a Time When Connectivity Is Rapidly Reshaping the Brand and Customer Experience Landscapes Kantar TNS, one of the world's largest research agencies, and Qualtrics, the leader in experience management, announced a global partnership to help organizations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, end-to-end platform implementation, smart analytics…

Nine Killer Ways to Market Your Tech Startup

Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part of it. A great product will only get you so far, and if you want to grab people’s attention and make a reputation for yourself, you’ll need to turn to marketing to get the word out. On top of that, the chances are that you’re up against the competition, either from established competitors…

TechBytes with Wayne St. Amand, Chief Marketing Officer, Visual IQ

Visual IQ Wayne St. Amand CMO, Visual IQ Marketing Intelligence is a critical part of any Martech stack today. In this TechByte, Visual IQ's CMO Wayne St. Amand take us through the nuances of multi-touch attribution, channel optimization and ad fraud and how a marketing intelligence platform benefits marketers.Tell us about your role at Visual IQ and the team you handle. As the CMO of Visual IQ, I oversee the global marketing strategy for our Marketing Intelligence Platform and work closely with sales leadership to…

Interview with Ben Harris, CEO, Decibel Insight

"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics company? I come from a long line of entrepreneurs, so my aspirations to start a business began at a young age. Upon graduating with a business degree from The University of West England, I worked for a few years in business development (then known as Price Waterhouse) and at digital…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

IBM and Salesforce Strengthen Strategic Partnership

Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…

AdMaster 2018 Digital Marketing Trends Report: 70% of Advertisers Continue to Increase Digital Marketing Budget

The Marketing Industry Is Undergoing an Evolution. In the Next Few Years, Data and Intelligent Technology Will Be Key, Reports AdMaster As new focal points emerge daily in the ever-changing world of digital marketing, advertisers are constantly searching for new ways to excite and engage customers. From short videos to branded mid-roll ads, from marketing cloud to news feed advertising and audio marketing, the industry in 2017 has been keeping up with changes in the environment and the consumers by constantly reshaping…

Idea Grove Becomes HubSpot Platinum Certified Agency Partner

Texas Boutique More Than Doubles the Size of Its Digital Practice in 2017 to Emerge as the Leading Growth Agency for B2B Tech Companies in Dallas, Austin and Nationwide Idea Grove, a growth agency for B2B technology companies, announced it has achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform. HubSpot’s Certified Agency Partner Tier program acknowledges agency partners who execute digital marketing services to the highest standard, while also…

Interview with Mark Smith, President, Kitewheel

"The popularity of customer journey approaches to solve the customer experience problem has meant that suddenly almost any marketing technology is being described as delivering, or helping with, customer journeys."Tell us about your role and how you got here. What inspired you to be a part of consumer engagement company? I am president of Kitewheel, and began the business almost 5 years ago born out of a frustration with Marketing Automation software being stuck in the batch campaign mode of marketing and unable to serve…

DiscoverOrg Launches New Sales Intelligence Solution for the Legal & Compliance Industry

First-of-its-kind Dataset from DiscoverOrg Gives a Competitive Edge to Companies Marketing and Selling to Legal and Compliance Buyers DiscoverOrg, the world’s leading sales and marketing intelligence solution, has announced the availability of a new Legal and Compliance dataset that will transform the way legal technology, law firms, and legal services companies prospect, build the pipeline and accelerate revenue growth. The new Legal and Compliance dataset augments DiscoverOrg’s award-winning solutions for companies…

Predictions Series 2018: Think of Tech (Not Necessarily AI) to Influence, Empathize, Connect, and Listen at Scale

Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based targeting to tech-based interactivity with their customers. Customer engagement in the most humane way is the theme for marketers in 2018. Further to our recent coverage in the Predictions Series 2018, ON24 CMO, Joe Hyland chose to dig deeper into what lessons marketers could take from…