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GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

Avaya Acclaimed by Frost & Sullivan for Elevating Contact Center Workforce Engagement

Avaya's solutions combine resources, insights, and knowledge from across the organization to deliver outstanding customer and employee experiences Based on its recent analysis of the North American workforce engagement management (WEM) market, Frost & Sullivan recognizes Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, with the 2020 North American Growth Innovation Leadership Frost Radar Award. The Avaya OneCloud contact center-as-a-service (CCaaS) portfolio…

Jumio Enters France’s Identity Verification Market to Deliver eKYC

The COVID-19 pandemic has showcased the value of digital transformation for businesses and the digitisation of the new online account creation process Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, today announced the launch of a French solutions portfolio and the appointment of Frederic Ly as its first sales leader for the region. This expansion comes at a time when COVID-19 is expediting digital transformation efforts around the globe. “Our vision rests on the…

Avaya Cloud Office UCaaS Solution Now Available in Australia, Canada, and the UK

Avaya Holdings Corp. and RingCentral Inc. announced the global expansion and general availability of Avaya Cloud Office by RingCentral in Australia, Canada, and the UK along with the availability of several key new features and capabilities including tools to help migrate customers more efficiently and effectively. Avaya Cloud Office is experiencing rapid global customer adoption, enhancing the way organizations communicate with customers, partners and with colleagues through an all-in-one solution that delivers seamless…

Ideoclick Selects Jonathan Ferrell as Vice President, Business Development

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Jonathan Ferrell to Vice President, Business Development. Ferrell will lead Ideoclick's business development team in the expansion of Ideoclick's service offerings to existing brand manufacturer clients, new clients, and through new partner organizations. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud "Jon is a passionate and skilled…

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

How Sports Marketers can be Data-Smart to Kickstart Success

Far from normal, the 2020 sporting season will be a season like no other before it, with changes to crowd capacities, training restrictions, and the consequent impacts on membership, sponsorship, and revenue, many sporting clubs are facing a year ahead with a devastating dent in their bottom line. So what can you do if you are a club, and you want to minimize that revenue hole as much as possible? The answer is to laser-focus on driving a compelling dialogue with fans and to use that dialogue to power your fan…

Guidefitter Hires Ian Jackson as Vice President of Marketing

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

LiveXLive’s React Presents Announces Spring Awakening Music Festival Virtual Experience

Event Marks Huge Moment for React Presents to Pilot a Virtual-Meets-IRL Festival Business Model, Including Ticket Bundles and Perks for LiveXLive Subscribers React Presents, LLC, a subsidiary of LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that the Midwest's largest all-electronic music festival, Spring Awakening Music Festival, is going digital with a new virtual experience on July 4th and 5th, 2020 streaming on…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

GoodData Launches Support for Location Intelligence

New Geo-Mapping Capabilities Provide Companies with Location-Based Business Insights GoodData, a leading global analytics company, announced new geo-mapping capabilities to better meet the needs of companies seeking location data analytics to inform strategic decision making. This new set of analytical visualizations, analytics, and modeling techniques results in GoodData providing the most advanced support for geolocation in the analytics industry for market trends evaluation, site selection, asset tracking and…

Naver, Leading Online Search Platform in South Korea and Creator of the LINE Messenger App, Deploys Bright Pattern

Naver search platform, the creator of LINE, Asia-Pacific's leading messenger app with over 600 million users, uses Bright Pattern Contact Center for remote workforce Naver, frequently referred to as 'the Google of South Korea' and creator of a top APAC messenger app, has deployed contact center software partner, Bright Pattern. Naver is the creator of the top messenger app in Asia-Pacific, used by over 600 million users including 25 million in the US. Naver is also the leading online search engine in South Korea, handling…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Veteran Comscore Television Executive Steve Walsh Elected to FAB’ Board of Directors

Appointment reflects Comscore's contribution and importance to local stations and market ecosystem Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce today that Comscore TV executive Steve Walsh has been appointed as an Associate Member of the Florida Association of Broadcasters' (FAB) Board of Directors. In this new role, Walsh will join a group of distinguished industry leaders to advise and guide the FAB's member Television and Radio stations as they chart…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Brightcove Launches Industry-Leading Virtual Event Experiences Solution

New solution includes customizable, immersive, live, and always-on video experiences to help brands pivot physical events to virtual Brightcove Inc., the world’s leading video technology platform, announced Brightcove Virtual Event Experiences, a solution that allows organizations to deliver high-quality virtual events featuring bold, interactive experiences. Responding to a crucial market need, Brightcove Virtual Event Experiences enables organizations to host events with market-leading video technology to engage with…

Spot.IM is Now OpenWeb

The company introduced a suite of new solutions to increase the quality of conversations across its vast network of 700+ publisher communities Spot.IM, a leading audience engagement and commenting platform for 700+ publishers including Huffington Post, TechCrunch, Salon, Rolling Stone, and Fox News announced it has changed its name to OpenWeb. The new name represents the company's evolution from a location-based messaging service to an end-to-end solution for hosting quality conversations on the open web. Marketing…

Israel’s Retail Innovation Club Unveils New Technologies to Get Brick & Mortar Stores Back on Track Following COVID Lockdown

Israel has leveraged technology to overcome the current health crisis, with different innovative solutions that track the spread of the coronavirus. This tech allowed the country to build models and intervene rapidly when necessary before communities and health facilities were overwhelmed. Now that schools, offices and shops are going back to "the new normal", the country's retailers also turned to tech and innovation to revitalize their businesses. Marketing Technology News: Victory Square Portfolio Company FansUnite…