Top MarTech Series Guest Posts of 2018

We Compile an Annual Round-Up of the Most Popular Guest Posts Published in 2018 January Five Key Trends for Programmatic Advertising in 2018 Benoit Skinazi writes our most viewed Guest Post of 2018! With GDPR and consumer sentiment towards irrelevant advertisement, Programmatic Advertising is the new hope for AdTech. February What Good is Personalization Without Identity? Craig Belhumeur points out ‘the writing on the wall’ — something that most marketers miss out on. Personalization is impossible without identity…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

The Year in Messaging and Conversational Experiences

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence. Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

Seismic Raises $100 Million in Series E Funding

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

Eros Now Launches Quickie, a New Short Form Content Platform

Over 50 Short-Form Series to Release in FY 2019 Eros International Plc., a Global Indian Entertainment Company, announced that Eros Now, its digital over-the-top distribution service, is further expanding its content strategy with the launch of Eros Now Quickie. In an ambitious move to capture the highly popular short format segment, Eros Now will offer an enhanced viewer experience with quality short stories through the launch of over 50 Quickie series set to roll out by 2019, the first two of which premiere today. On…

Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences

Partnership Helps Companies Reach More Consumers and Maximize Revenue Opportunities with Faster, More Reliable, and More Engaging Shopping Experiences on Mobile Devices Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, and Sitecore, the global leader in digital experience management software, announced a partnership to enable brands to deliver more powerful shopping experiences across mobile devices. The partnership will connect the Mobify Platform with Sitecore Experience Commerce, enabling businesses…

Squelch Announces Availability on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customer Support and Success Agents Receive Actionable Intelligence, at the Moment They Need It, from a Variety of Previously Unknown or Underutilized Sources, All Without Leaving Familiar UI Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced availability of the Squelch app on Salesforce AppExchange. Customer-facing agents working within Salesforce will benefit from the integration…

Sizmek Advertising Suite Receives MRC Accreditation

SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server. This accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. Many of Sizmek's customers have successfully upgraded to…

Confirmit Consultant to Join Rutgers University Customer Experience Certificate Program Leadership Board

Shelly Chandler, Vice President of Customer Experience Consulting, to Serve on Board Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions, announced that Shelly Chandler, Vice President of Customer Experience Consulting, has joined the Leadership Board for Rutgers University Customer Experience Certificate Program. The Board supports attendees of the Rutgers Customer Experience Certificate Program who are immersed in an intensive,…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

The Future of AI: Are Jobs Under Threat?

Technology has greatly increased especially in this 21st century. This implies that human efforts are used less as computers are gaining more importance. Take the browsing through the internet for instance. Every time you decide to search something such as locksmith classes for example in your browser, the search engine shows the most relevant content tailored to your search. This is all thanks to the algorithms used and the help of Artificial Intelligence. Read More: Automation and Jobs in Paid Search The Evolution of…

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

Bigtincan Delivers on Unified Sales Learning, Coaching and Onboarding Platform with Fall Release

The Sales Enablement Provider Adds Video Coaching, Chatbot Support and Enriched Adaptive Intelligence Capabilities to the Bigtincan Hub Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced enhanced learning and training offerings as part of its Fall 2018 platform update. Following the acquisition of micro-learning company Zunos in June, this platform update fully integrates the learning experience as part of the Bigtincan Hub, seamlessly blending sales training, learning and coaching content…

VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge

Industry-First Experience Provides Consumers a Personalized and Frictionless Mixed Reality Shopping Experience VNTANA, a leading mixed reality company, and Mall of America, announced a collaboration with the launch of the first-ever Shopping Hologram Concierge to bring consumers a personalized and frictionless shopping experience this holiday season. The industry-first experience allows shoppers to ask Ellie, Mall of America's Shopping Hologram Concierge for gift advice and other shopping needs giving consumers a…

Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Yext Knowledge Engine to Enhance Financial Advisors' Digital Presence and Increase Prospecting Success Through Digital Knowledge Management Yext, Inc., the leader in Digital Knowledge Management (DKM), announced it has been selected by Morgan Stanley to put its financial advisors in control of the information about them across the web. Morgan Stanley will leverage the Yext platform to create and manage financial advisors' business pages and presence across maps, apps, search engines, voice assistants, and other…

TechBytes with Rebecca Martin, CMO, Calabrio

Rebecca Martin CMO at Calabrio Calabrio's recent report, "Are You Listening? The Truth About What Customers Want in a Digital World" reveals what consumers want from companies. We spoke to Rebecca Martin, CMO, Calabrio, to understand the key takeaways from the report and how marketers could benefit from it.Tell us about your role at Calabrio and the team/technology you handle. I’m the Chief Marketing Officer at Calabrio, which is a customer engagement and analytics software company. My job is to get to the heart of…

TechBytes with Caroline Hugonenc, Global VP Research and Insights, Teads.tv

Caroline Hugonenc Global VP Research & Insights at Teads.tv Brands need to brief their creative and media agency together so that they factor in the device and the platform in their creative equation. We spoke to Caroline Hugonenc, Global VP Research & Insights, Teads.tv, to understand the winning recipe for any advertiser, when it comes to building a brand-customer connection.Tell us about your role at Teads and the team you handle. I joined Teads in 2013 and am currently Global VP Research & Insights. My…