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Canela Media Launches the World’s First Pure Play Multicultural Influencer Solution

Canela Media, a leading digital media technology company, announced the official launch of the first and only influencer solution dedicated and designed specifically to connect brands with multicultural influencers in the US. Canela Media’s predictive technology allows brands to estimate the performance of a campaign prior to launch with 95% accuracy in a brand safe environment. All of Canela Media’s nearly 4,000 US multicultural influencers are checked against the platform’s fraud algorithm to identify and block fake…

Mintegral’s Ad Platform now Available on ironSource’s Mediation Platform

The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource's ad mediation platform, with the aim of helping global publishers and developers monetize their mobile apps through Mintegral's Ad Platform on a large scale, especially within the APAC region. Once publishers and developers have integrated with Mintegral's SDK through the ironSource mediation platform, they will gain access to Mintegral's high-quality demand-side…

SOCi Ranks on the Inc. 500 for a Second Year, Proving The Value of Localized Social Marketing for Multi-Location Brands

The Leading Social Media and Reputation Management Platform Lands at #417 For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

ReplayAR’s Social Augmented Reality App Is Your Personal Time Machine

Instagram Meets Pokémon GO: Startup unveils patented AR tech promising nostalgic users "the future of preserving the past" ReplayAR, a free AR app now available for download on the App Store for iOS devices, allows users to permanently freeze their visual memories where they take place so days, months, or even years later, they can revisit the same location and see that moment from their past overlaid on top of the present-day setting where the photograph was taken.…

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research…

Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing…

Social Reality Announces $5.5 Million Registered Direct Offering With Existing Investors

Social Reality, Inc., a digital marketing and consumer data management and distribution technology platform company, announced that it has entered into definitive agreements with existing investors for the purchase of 1,525,000 shares of Class A common stock ("common stock") and Series A warrants to purchase an aggregate of 965,500 shares of common stock at a purchase price per share of $3.60 in a registered direct offering. The Series A warrants are exercisable for 90 days at an exercise price of $3.60.  Social Reality has…

Media Chain Appoint Head of Sales, Formerly of UNILAD and LADBible

Media Chain, the social-first publishing arm of Social Chain, has announced the appointment of Jon Edwards as Head of Sales. Jon previously held the role of Brand Partnerships Account Director at LadBible group, and was also formerly at the Trinity Mirror. At Media Chain, Jon will be based in London, and will hold responsibility of all Media Chain brand partnership sales across the UK. He will initially focus on growing the social media publishing business and will work to deliver highly engaging and effective campaigns.…

Improve Your Customer Engagement With the Help of Social Listening

Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand's social media channels for any customer feedback and direct mentions of their brand. Also it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. A detailed analysis of online reputation is…

Comscore, ListenFirst Media Announce Partnership to Deliver Cross-Platform Branded Content Measurement

Partnership matches ListenFirst’s social analytics with Comscore’s Branded Content measurement offering Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content service. The partnership further enhances Comscore’s science-based approach to measuring brands in content and creates an unmatched ability to understand content performance…

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

Maoyan’s Media Matrix Attracts Enormous Followers and Traffic

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, has developed an influential entertainment media matrix with more than 190 million followers in China, which has become a powerful and valuable marketing resource for the entertainment industry. Maoyan's entertainment media matrix covers major media, short video and social platforms in China, including Weibo, WeChat, TikTok, Kuaishou and Toutiao. Its official self-media accounts, including Maoyan Movie, Maoyan…

ICX Media Names Serge Matta President & CEO

Company Raises Additional $6.6 Million to Accelerate Growth ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by…

IgnitionOne Launches First Ever Customer Data and Media Consultancy

The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization IgnitionOne, a global marketing technology and services leader, announced the launch of its media consultancy. IgnitionOne’s team of award-winning digital marketing experts will work with marketers navigating the complexities of advertising and marketing technologies to help them reach their business goals. Offerings include data integration, audience management, paid…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…

Unmetric Accelerates Time-to-Insight with ‘Outlier’ Detection for Branded Social Content

New Feature Boosts Social Signal-To-Noise Ratio by Isolating Content That Receives Unusually High Engagement and Curates Posts in a Single Visual Feed Unmetric, an enterprise solution for branded content analysis and discovery, announced new outlier detection capabilities that enable digital marketers to easily identify and mine insights from social content that generates significantly higher than average audience interactions across Facebook, Instagram and Twitter. Outlier detection allows brands to quickly find the…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My…

Structured Social Named Facebook Preferred Agency Partner

Structured Social is proud to announce it has been named one of the first recipients of the Preferred Agency Partners Badge under social media giant Facebook's newly revamped partner program. The Facebook Preferred Marketing Developer program, or PMD, was created to help a business scale its marketing efforts on the Facebook platform. It involves a community of more than 45 countries designed to help marketers and advertisers establish and grow lasting connections with customers. The partnership affords Structured Social…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

:betr Announces Positive Media Platform to Unlock Development and Wellness for GenZ

Building a positive community for young people, driven by them  :betr, an emerging media content platform with a mission to unlock the development and wellness of GenZ, launches this September. :betr is today’s first media company prepared to harness and create a positive content community. The platform will serve as connective tissue between young people and the content that helps their lives. Nearly 90% of teens in the US have said that anxiety and depression is the number one problem among people their age in their…