Bpm’online Introduces Major Update to its Intelligent Low-Code Platform for Process Automation and CRM

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced the release of the latest version of its intelligent platform. Bpm'online 7.14 is tailored to make enterprises more efficient in building, optimizing, and maintaining business transformation processes. Key features in this update include more robust customization options, improved data processing and management, optimizations to further improve the user interaction with the software, and much more. "At…

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…

Okera Introduces Attribute-Based Access Control for Data Lake Security and Access Management

Automates Sensitive Data Tagging and Policy Assignment for Managing Access at Scale Okera, the leading active data management company for data lake security and governance, announced the release of new attribute-based access control (ABAC) and automated business metadata tagging and policy enforcement capabilities. These new features help enterprises simplify how to manage, secure, and govern data access on data lakes at scale in an easy and automated manner. ABAC enables users across multiple business units to work with…

TechTarget Launches SearchCustomerExperience.com to Help Strategic Buying Teams Navigate the Expanding CX Technology Landscape

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchCustomerExperience.com, a new website designed to serve the informational needs of business and IT decision makers as they evaluate, implement and integrate technologies that will enhance customer experience (CX) and ultimately elevate their company brands. SearchCustomerExperience.com will act as an independent online community that provides tips, case studies and neutral guidance on the…

Vendasta adds MyCorporation to Marketplace

Vendasta is pleased to welcome MyCorporation to its robust Marketplace. The move is part of the marketing and sales platform’s evolution to becoming mission control and the single source for local business needs. Vendasta’s channel partners can now help their US-based small and medium business (SMB) clients form a limited liability company (LLC), providing security and adding further credibility to the local business and its digital solutions provider. Businesses are required to renew their certificate annually through…

Conduent Launches Innovation Center to Drive Customers’ Digital Transformations

State-of-the-Art Facility Creates a Curated, Customized Experience for Current and Prospective Clients Conduent Incorporated, a digital interactions company, announced the grand opening of its Innovation Center at Conduent's corporate headquarters in Florham Park, NJ. The Innovation Center is a technology-driven collaborative space that will help current and prospective clients shape the future of their respective industries. Through data visualization, touch table exploration, dynamic videos, interactive…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Huawei Enables Smart Finance with “AI+DATA”

Huawei Holds Global FSI Summit 2019 with Partners in Shanghai The Huawei Global FSI Summit 2019 held in Shanghai , under the theme "Holistic Digital Transformation, Taking the Pulse of Smart Finance". The summit has attracted more than 2,000 global financial customers, partners and experts from global institutions, such as Deloitte, Industrial and Commercial Bank of China, China Life Insurance, Sberbank, Erste Bank, Shenzhen Stock Exchange, Bradesco, Guotai Junan Securities, and Zhejiang Rural Credit. Centering on the new…

Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Now Become All-in-One Solution for Call Process Automation

Smartcalls Becomes the End-To-End Tool for Call Processing Automation That Allows Businesses to Easily Design Flexible Inbound and Outbound Call Campaigns Without Programming Voximplant, the serverless cloud communications platform and one of five finalists for the Best Application of AI at Enterprise Connect 2019, announced that a new version of Smartcalls, its popular service for easily creating and executing outbound call campaigns. New capabilities of Smartcalls make the service an all-in-one…

Alight Analytics Introduces Marketing Dashboard Templates for Tableau

Ready-To-Use Templates, Powered by Channelmix Oneview Technology, Allow Marketing Teams to Deliver Advanced, Channel-Level Reporting Faster Than Ever Alight Analytics, the industry leader in marketing analytics, is launching a ready-to-use suite of marketing dashboard templates designed exclusively for use with Tableau Software. The templates are built to work with Alight’s ChannelMix platform for marketing data aggregation and management. Marketers have to establish only a single data connection — to ChannelMix — to…

Merkle Releases Its Q1 2019 Digital Marketing Report

Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q1 2019 Digital Marketing Report (DMR). The full report analyzes key trends in paid search, organic search, display, and social, providing insights into major players like Google, Facebook, and Amazon. Merkle is hosting a complimentary webinar on Thursday, April 25 at 2 p.m. ET to further discuss these…

SDL Celebrates 10 Year Anniversary of Most Valuable Professionals (MVPs) for SDL Tridion DX, and Announces This Year’s Exclusive List

SDL, a global leader in content creation, translation and delivery, celebrates the 10th Anniversary of its SDL Tridion DX Most Valuable Professionals (MVPs) program, alongside this year’s exclusive list of 2019 MVPs. The list recognizes partners, customers, industry professionals and developers who have demonstrated a passion for knowledge sharing, and their expertise on SDL’s web content management platform, SDL Tridion Sites. This year the MVP Awards recognize 13 dedicated SDL Tridion DX professionals who offer…

Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines

Leading Retailers, Manufacturers and Technology Companies Propose Collaboration on Open Standards to Enable Cross-Vendor Creation and Deployment of Photorealistic 3d Virtual Products; Interested Companies Are Invited to Join Exploratory Group to Provide Input and Feedback The Khronos Group, an open consortium of leading companies creating advanced 3D standards, announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

Where’s Our Data? IDC Executive Brief – Data Control is Crucial for Success in Digital Transformation

Data control and the housing of data are both critically important in the digital transformation economy. However, 60% of Nordic decision makers cannot say for sure where or even in which country their data resides. DigiPlex and IDC Nordic are, in this unique Executive Brief, addressing this critical knowledge gap and answering five questions to help businesses stay ahead in the digital transformation race. 65% of European CEOs are under digital pressure The comprehensive Executive Brief from IDC Nordic, in collaboration…

Store Brands Surge by 40% Plus in Mass Retail Channel over 5 Years, Far Outpacing National Brands

Store brands are proving to be a powerful weapon for mass merchandisers, club stores and dollar stores as they compete against both Amazon and other brick and mortar retailers. An analysis of the latest Nielsen data reveals that private label dollar volume in the mass retail channel surged +41% over the last five years, compared to a gain of only +7.4% for national brands. The growth lead is even more pronounced when it comes to units. The same Nielsen data show that store brands volume climbed by +33.2%, while the…

BSI Reports Top Supply Chain Themes for 2019

BSI SCREEN's New Report Highlights the Top Challenges, Developments, and Trends Likely to Impact Supply Chains This Year BSI has identified five major themes that are most likely to impact the supply chain in 2019. The analysis of how these five themes will affect supply chains this year forms the business improvement company's annual analysis of global supply chain risks. The five themes are: Revision of the Minimum Security Criteria under the US Border Protection's Customs-Trade Partnership Against…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired you to be a part of the CMO Council? Am I allowed to reach all the way back to the Commodore 64 as my starting point on this journey in technology? I say that because I think that my father’s curiosity in the early age of personal computing helped me grow up as a pseudo-digital native in…