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Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…

Ingage Launches Ingage Presentations to Help Sales Teams Drive More Revenue

iOS App for Ipad Lets Sales Teams Create and Deliver More Memorable and Measurable Sales Content Ingage, the leader in branded marketing content creation and sales enablement tools, launched Ingage Presentations for iPad.  Ingage Presentations is a sales enablement platform that allows for the rapid creation of dynamic sales presentations that increase conversions by making presentations interactive, measurable and memorable. “Sales leaders face challenges creating and scaling consistent, compelling sales content across…

BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy

SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with BrightLine, the market leader in enhanced TV advertising, to deliver a direct pipeline of premium inventory to advertisers, enhanced with BrightLine's robust suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across over-the-top…

Artificial Solutions Enables CIOs to Take Control of the Conversational AI Landscape With Teneo Fusion

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced today the launch of Teneo Fusion. The latest version of the company's revolutionary conversational AI development platform blends significant enhancements to its technology, with business value measurements to deliver the ultimate conversational AI experience. Teneo Fusion enables enterprises to dramatically improve the quality of their conversational interfaces, while taking control of the chatbot landscape and demonstrating…

Salesforce Listed as Visionary Leader by 360Quadrants in AI in Fintech

360Quadrants, the world’s only comparison platform that combines expert analysis with crowdsourced reviews, has released a quadrant on AI in Fintech Solutions to help businesses make quicker and more informed decisions. AI in Fintech refers to the theory and development of computer systems capable of performing finance-related tasks that usually require human intelligence. It is an application of AI technology used in the financial sector to design investment strategies, detect anomalies with pattern & voice…

tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video

Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser's ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions. The biggest challenge? The open nature of the internet itself gives free rein to ad thieves who will always remain several steps ahead of advertisers and publishers.…

People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and accountability of lead follow-up with sales teams, and automatically attribute all sales effort and opportunities to the originating marketing efforts. Marketers have always been faced with three key challenges in measuring the success of their marketing activities: Understanding…

Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency Shackleton

Accenture has acquired Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago, Chile, Shackleton will become part of Accenture Interactive and expand its ability to design, build and run integrated brand experiences for clients in Spain, Latin America and beyond. “While Accenture Interactive already works for many leading brands in Spain and Latin America, we know that expanding our portfolio of creative services will allow us to deliver the very best and most…

Genesys Expands Support for Google Cloud Contact Center AI Across All Three Customer Experience Platforms

Tightly Integrated Solution Marks Swift Progress on Genesys and Google Cloud Partnership Launched Less Than a Year Ago Genesys, a global leader in omnichannel customer experience and contact center solutions, is extending its integration with Google Cloud Contact Center AI across all three of its platforms – Genesys PureEngage, PureConnect and PureCloud– this quarter. Differentiated by native telephony, omnichannel orchestration and agent desktop offerings, Genesys provides businesses the rare advantage to implement bots…

Videa Releases New Research Connecting Adaptability to Staying Relevant in TV

Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released the results of their survey, How TV is Winning Back Its Leadership Position: Dynamic Careers in a Digital Age, which has yielded insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry. “Audience engagement has morphed from a linear model to viewers being…

Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company, announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT video inventory. This will allow…

Klaviyo Closes $150 Million Investment from Summit Partners to Help Businesses Grow Faster Through Owned Marketing

Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company that obsesses about helping its customers grow, announced a $150 million investment from global growth equity firm Summit Partners. The funding will be used to hire hundreds of engineers, build the corporate development team and expand in other areas, predominantly in the company’s Boston headquarters. Klaviyo announced closing a $150 Million investment from Summit Partners focused on…

McKesson Announces Move to Google Cloud

Company Selects Google Cloud Platform to Power Next-Gen Innovation and Expand Artificial Intelligence, Machine Learning, and Data & Analytics Capabilities McKesson Corporation announced a technology collaboration with Google Cloud that will advance the development of next-generation applications and products, machine learning and artificial intelligence (AI) technologies, and enhanced analytics in support of the company’s strategic growth initiative to transform care delivery and drive profit. “Leveraging Google…

Minerva YourTV Now Cloud Service Integrated with ContentWise User Experience Engine

Minerva Networks, the leading provider of next-generation service management platforms for connected entertainment, and ContentWise, the user experience and metadata automation solutions leader for pay TV, broadcast, OTT and streaming operators, have today announced the integration of Minerva YourTV Now with ContentWise’s UX Engine. With Minerva’s YourTV Now cloud service operators have the ability to manage the pay television experience on all client devices, including the visual style, presentation and navigation across…

Nimble, Microsoft Gold Partner + Simply Mail Solutions Bring Simple, Smart CRM for Office 365 to UK Customers

Microsoft Channel Partner Fills The Office 365-Dynamics 365 SMB/SME Gap with Nimble Nimble – the Simple, Smart CRM for Office 365 and G Suite – announced a partnership with Simply Mail Solutions, (SMS) Ltd., a Microsoft Gold Distribution Partner and world-class managed cloud service provider. The partnership addresses small to mid-sized enterprises’ (SMEs) or small to mid-sized businesses’ (SMBs) need for an easy-to-implement, easy-to-use contact relationship manager. Newly available to Simply Mail Solutions’ 4,500 small-…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…

How This Digital Agency Plans to Make Omnichannel Campaigns Quick, Easy, and Powerful

DirectMail.io is excited to announce the launch of the next iteration of its Omnichannel Marketing Platform, a unique tool designed for printers and agencies, to maximize marketing efforts more efficiently. The platform offers an extensive array of outbound and inbound capabilities all in one place, allowing users the ability to focus on the marketing concepts and strategies without jumping from vendor to vendor. Now it's easier than ever for printers and agencies to offer as much as a 300% better response rate, compared…

Syndigo Releases New Capabilities for Content Experience Hub

Integrated Platform Enables Syndication and Management of Core and Enhanced Product Content Syndigo, a portfolio company of The Jordan Company ("TJC"), announced the release of expanded capabilities for the Content Experience Hub. The Content Experience Hub (CXH) is a fully integrated content management platform that provides brands, distributors and retailers the ability to create, collect, manage, enrich, audit, verify, syndicate and analyze their product content across trading partners. Today's release enables…

Infor Completes Acquisition of ReServe Interactive

Infor Expands Hospitality Footprint with Leading Sales & Catering Solution Infor, a global leader in business cloud software specialized by industry, announced the completed acquisition of Efficient Frontiers, Inc. dba ReServe Interactive. Headquartered in Livermore, Calif., ReServe Interactive is a leading provider of cloud-based sales and catering, restaurant reservations, and floor management software that serves the restaurant, sports and entertainment, event center, golf and country club, and hotel markets in the…