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Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

Localised Receives $6.5 Million Series a Investment to Fund Expansion

Localised is an innovative ecommerce company that reconsiders and reimagines how brands and shoppers transact across borders, languages, currencies and cultures. By producing entirely localised ecommerce sites in the world’s top markets in 20 days or less with just a product feed, Localised helps brands go global by being local, in all respects. Built for fashion and lifestyle brands looking to take the next step in their global expansion, the ecommerce sites produced by Localised are built…

From Coronavirus to Cybersecurity: The Wisdoms of Dealing with Pandemics

In the span of a few months, the coronavirus has reached every country, every community, and every neighborhood. No nation is spared. The economy grinds to a halt. Millions have fallen sick. In the meantime, if you take a look at the 15 biggest cyberattacks in the 21st century, you’d notice a few things. First, no country is untouched. Second, it’s extremely disruptive to business operations. Third, millions have fallen victim to these attacks. We have been dealing with a different kind of outbreak for many years, that…

Cheetah Digital Named a Challenger in Gartner Magic Quadrant and Scored in Critical Capabilities for MMH

Challenging the status quo of both marketing clouds and point solutions, Cheetah Digital secures high scores in customer profile management, marketing channel support, and real-time decisions/recommendations Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces its recognition by Gartner, Inc. in the Challengers quadrant of the 2020 “Magic Quadrant for Multichannel Marketing Hubs.” “We’re continually reinvesting our revenue back into our platform to innovate on our…

Mastercard Announces Partnership With Facebook for Brazilians to Send and Receive Money Using WhatsApp

WhatsApp users in Brazil can now transfer funds and pay companies directly in the app, quickly, conveniently and securely Mastercard today announced the extension of its partnership with Facebook to offer an innovative way for Brazilians to send and receive money to friends and family on the WhatsApp app. Mastercard cardholders who make bank transactions with Nubank and Sicredi will be the first in Brazil to use the tool on WhatsApp. Soon, more banking partners are expected to join the program. Using Mastercard Send ,…

Amazon FBA Ranking Service for Sellers to Boost Listing Position

Signalytics is excited to offer its Amazon FBA ranking services for sellers to boost their listing position. Although Signalytics is currently offering services tailored for Amazon sellers, the company is working on plans to branch out to general e-commerce sellers in the future. Anthony Lee, the senior spokesperson for the company says, "At Signalytics, our goal is to gather the absolute best data for your business, and deploy strategies designed to utilize that data to gain your brand intelligence, visibility, and…

DatVietVAC – Vietnam’s Leading Entertainment Group Announces the Launch of Its Modern Streaming Platform ‘VieON’

The Most Complete Streaming Library Curated for Vietnam - Giving Users Easy Access to New Titles Everyday - Any Time, Anywhere On 15th Jun 2020, DatVietVAC launches its new streaming service VieON following 4 years of development, marking the beginning of a new era for Vietnam's largest media, entertainment, and technology group. Born out of a partnership with BCG Digital Ventures (BCGDV), the global corporate venture incubation and investment arm of Boston Consulting Group, the platform has positioned itself as…

Café Coffee Day Introduces Tech-Enabled Experience to Bring a Contactless Experience to Customers

The café will re-open 60% of its cafés in the first phase; has launched CCDonline.in for contactless orders Café Coffee Day (CCD),India’s most loved café chain has reopened 60% of its cafes across the countryin accordance with government guidelines. CCD is taking end-to-end measures keeping in mind the safety, hygiene and social distancing forits customers, employees and delivery partners. Aligned to its goal of keeping it safe and hygienic, CCD has also introduced a tech-enabled contactless experience to engage with…

Epson Introduces New Digital Signage Projector Lineup to Help Transform Consumer Experiences

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

365 Connect Explores Staying Distantly Connected in The New Normal During Live Webcast

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced today that its CEO, Kerry W. Kirby, will serve as keynote speaker in a live webcast. The webcast, From Six Degrees to Six Feet of Separation: Staying Distantly Connected in The New Normal, is scheduled to air on June 17, 2020 at 3:00 P.M. ET on MultifamilyBiz.com, the largest media resource in the multifamily housing industry. As Americans adjust to the "new normal,"…

WeCommerce Acquires the Leading Shoppable Instagram & UGC Content Platform, Foursixty

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…

Acosta Finds Work-From-Home Culture Could Have Long-Lasting Impact on Consumer Behavior

New research finds 34% of shoppers working from home expect to do so indefinitely or are unsure of return date Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its sixth research report providing insight into the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found working from home may continue for an extended period of time, also provides recommendations to help retailers prepare for post-COVID-19 shelf…

AutoLeadStar Releases Benchmark Report on Post Covid-19 Era, Details Trends and Strategies for Next Phase of Automotive

AutoLeadStar, a complete marketing automation platform designed for dealers,  unveiled the results of their latest benchmark report on buyer trends titled, "A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology." Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader…

Amazon Advertising Simplified: Stay on Top of Competition with Amazin’ Amazon DSP

Amazon DSP is a powerful Demand-side platform that allows Amazon advertisers to programmatically buy and place their display and video ads. Amazon DSP was launched to break the duopoly of Facebook and Google, and since 2018, when Amazon DSP was rebranded from APP, it has become a reliable medium for advertisers to feature multi-language ads and content on Amazon website. In the last 3 months, Amazon DSP has announced some key features and enhancements for advertisers. These updates are helping advertiers to…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Expedia Group Commits $275 Million to Partner Recovery

The global program supports recovery for supply partners, destinations, and the travel industry Expedia Group, one of the world's largest online travel agencies, is committing $275 million to help partners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts. Research carried out by Expedia Group1 in April 2020 shows lodging partners want support from OTAs in four priority areas as they look to rebound from the pandemic: Demand trends insights on leisure and domestic travel; investments in…

Adapty Delivers First Ever Insite Online B2B Commerce Implementation for a Leading Distributor of Process Equipment

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership The shift to digital was imperative in the B2B (business…

iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO's digital sales and marketing platform to engage prospects & clients like never before. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Sales is currently challenged with a time where you can't be face-to-face. iFOLIO modernizes sales and marketing campaigns that scale to millions of buyers with Twilio's leading cloud communications…

Retail SalesTech Company Connexity Acquires Content Monetization Startup ‘Skimlinks’

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…