AI-Powered Next Best Actions and Real-Time Content Personalization Help Marketers Increase Consumer Engagement and Conversions Movable Ink, a leading intelligent …
Interview with Lyle Stevens, Co-founder and CEO, Mavrck
"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable." Tell us …
VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns
VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool …
Pega Launches Next Generation Digital Transformation Suite to Drive Customer Experiences
Pega Infinity™ Unifies AI, Robotic Process Automation, and CRM to Deliver Speed and Power Beyond Low-Code App Development Pegasystems Inc, …
Nanigans Boosts Advertising Accuracy and Speed with Snowflake Data Sharing
Advertising Automation Solution Provider Optimizes Campaigns for E-Commerce Customers with Snowflake’s Real-Time Data Sharing Snowflake Computing, the data warehouse built for …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Personalizing Email Marketing Is The Key to Success In 2018
Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is …
Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)
BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, …
MRP Named A Leader Among Account-based Marketing Providers
Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition …
Fireside Chat with Kate O’Loughlin
Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ …
Nimble Rated #1 Small Business CRM by G2 Crowd
Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive …
Interview with Will Wiegler, CMO, SpringCM
"AI should not be applied to a process until the risks and errors are fully understood." Tell us about your …
Two Worlds Converge: Predictive and AI Capabilities of 6sense + ZenIQ’s ABM and Sales Orchestration Smartplays
6sense Has Combined Its Core Strengths with the Last Critical Piece of the ABM Equation – Orchestration The Forrester New …
AdColony Joins Coalition for Better Ads
Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined …
Demandbase Named a Leader in Account-Based Marketing Platforms
Report States Demandbase Leads the Pack with Robust Complementary Capabilities Demandbase, the pioneer in Account-Based Marketing (ABM), announced that independent …
The Most Overlooked Necessities of Branded Content
Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and …
LivePerson Launches LiveEngage; Connects Large Brands and Consumers via Alexa and Google Assistant
LiveEngage for Voice Assistants Is the First to Work Seamlessly Across In-Home Assistants and Messaging on Smartphones LivePerson Inc., a leading …
Industry Influencers To Speak at DMCNY Program in NYC
Myths and Realities Culled from Early-, Mid- and Late-Stage Digital Transformation Cases in Marketing to Be Shared “Digital transformation” – …
Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards
Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and …
Informatica Announces 2018 Innovation Award Winners
Amazon Web Services, Ford, Lippo Digital Group, PayPal and Shire Pharmaceuticals Take Top Honors at Informatica World Informatica, the enterprise …