Tremor Video DSP, the leading programmatic video platform, announced the appointment of Tal Mor as the company’s new chief technology officer. Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of consumer engagement and drive the greatest business impact. “I’m excited about the opportunity to work with the leading video DSP in the industry,” said Mor. “My goal as the CTO is to provide…

Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary. Complex Networks’…

Customer 360 Will Provide a Click-Based Admin Interface to Easily Connect and Manage Customer Data Across Salesforce Apps DREAMFORCE —Salesforce, the global leader in CRM, announced Salesforce Customer 360, a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Core to Salesforce's vision for the Customer Success Platform, Customer 360 will help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic…

New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide leading technology and economic benefits to the organization's members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.…

Infor Customer Experience Solutions Enable Holistic View of the Customer Infor, a leading provider of industry-specific cloud applications, announced that John Henry Foster, a leading distributor of industrial compress air systems along with robotics and automation components, has successfully deployed a suite of Infor Customer Experience (CX) solutions to help future-proof the organization with integrated systems and improved data quality to enhance the customer experience. To differentiate themselves in the…

Integration Enables Demandbase’s AI-Powered Account Insights in Salesforce Pardot and Sales Cloud  Demandbase, a leader in Account-Based Marketing (ABM), announced at Dreamforce an expanded collaboration with Salesforce Pardot to provide B2B marketers with an even more efficient, integrated ABM experience. The new product integration will allow B2B marketers to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud. Marketing and sales teams can use this data to get a…

Video Technology Company Fortifies Long-Term Growth Plans with New Hire Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company’s customer success and will report directly to Chief Revenue Officer, Tom Williams. As the SVP of Customer Success, Johnstone is responsible for activities including product adoption and engagement,…

BrandTotal Marketing Intelligence Platform Shines Light on "Dark Marketing," Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers BrandTotal, a New York- and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, announced the closing of a $6 million round of funding, bringing their…

"Given the reality of budget limitations, CMOs need to make tradeoffs about where to focus resources — and ROI provides a framework to improve these decisions."What is the most exciting aspect of being a part of a Marketing Tech company? I love being part of a company that is helping marketers. I am a marketer, my team and community are marketers, so we get it. We know the challenges and how good technology can be an incredible help to support scale and repeatable processes. Having the opportunity to participate in the…

Out of Home (OOH) Industry Welcomes Advertising Week Attendees with Responsive, Socially Enabled #GetOutofHome Campaign The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. #GetOutofHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets, in the coming weeks. Recommended: Even…

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Wowcher Reduces Facebook CPL by 31% As Phrasee Technology Supercharges Social Campaigns Phrasee, the London-headquartered marketing technology company that uses AI to write optimised marketing copy, has launched the first product of its kind for Facebook & Instagram campaigns. Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language. The new product,…

Expands Customer Base With Leaders in Financial Services, Technology, Higher Ed and More TimeTrade, a leader in Intelligent Appointment Scheduling, announced that the company's Scheduler for Salesforce app has achieved record revenue growth – 500 percent in 2018 versus the same period last year – while supporting a growing roster of new brands looking to increase customer engagement and accelerate sales cycles through easier appointment scheduling. TimeTrade is at the leading edge of scheduling solutions designed to…

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…

"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke to MarTech Series? I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about it. Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Don’t get me wrong, in…

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

ITSMA, the leadership community for B2B marketers in the connected economy, announced the finalists in its 21st Annual Marketing Excellence Awards Program. The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a…

Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, …