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TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

A Multi-Step Plan to Combat App Install Fraud

Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too late to do much about it, and the best a marketer can do is put a proverbial band-aid on a budget-eating wound. The only way for marketers to combat fraud is to make a multi-step plan of action to prevent it before it ever happens. Even with built-in fraud prevention mechanisms,…

Twinword included among top seven companies on Amazon Web Services Marketplace

Twinword Has Established Itself As An API Supplier In The AI Solution Sector Twinword, a company that has developed a platform that collects, analyzes, and uses big data based on natural language processing technology, was recently ranked among the top seven companies on Amazon Web Services (AWS) Marketplace. A member company of the K-ICT Born2Global Centre, Twinword announced on December 8 that it had been designated as an API supplier in the AI solution sector by AWS Marketplace and featured on its main page.…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Dotz is the fastest growing coalition loyalty program in Brazil

Partner Of Canada-Based Loyalty One, The Brazilian Company Aims To Double In Size In 3 Years Created in the online universe in 2000 and expanding to brick-and-mortar retail where customers participate in a single program whenever they make purchases at various establishments, earning the same type of points. Founded by Brazilian businessman Roberto Chade, Dotz formed an international partnership with Loyalty One, the manager of the world's largest coalition loyalty program, Air Miles. As a result of this partnership,…

Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year

Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed…

Death of The 3rd Party Cookie

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They differ from first-party cookies because they are placed by an object on the page (e.g. an ad) that originates from a different domain than the one you are visiting. So if you visit, say, Macy’s website, Macy’s can place a first-party cookie to collect data about your visit. But if you visit a…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

Cyara Honoured with Frost & Sullivan Excellence Award

Cyara Selected as Global Customer Experience Testing Platform Vendor of the Year Cyara, provider of the leading customer experience (CX) assurance platform, announced that it has been selected as a Frost & Sullivan Excellence Award recipient. The Frost & Sullivan Excellence Awards recognize companies around the globe that have risen above the competition and demonstrate outstanding performance. “Frost & Sullivan recognizes best-in-class companies and Cyara is a standout in the rapidly growing CX market…

Adobe Breaks Down Wage Gap, Achieves Pay Parity in US

Adobe announced that the company has achieved equal pay between men and women in the US, an important milestone in Adobe’s ongoing efforts to create an innovative and productive work environment for all employees. “It means a lot to our US employees, and we’re excited to extend that same commitment to our global employee base in the upcoming year.” Women are now making $1.00 for every dollar earned by male employees in the US, up from 99 cents a year ago. As previously announced, non-white employees are earning as much…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

How Are Tech Marketers Managing Content?

10Fold asked Marketing Executives at Tech Companies about How They Plan their Content Budgets, Frequency, Development and Measurement. CEO Susan Thomas on What Marketers Can do to Stand Out You need to know what everyone else is doing so you can do it better. ‘Content’ has been a keyword being thrown around for some time now and we’re convinced that is is pivotal to your marketing plan. But just what are marketers doing with their content budgets? 10Fold’s research decided to find out how much content, the quality and…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

NGDATA Raises $19 Million to Fuel Global Growth

HPE Growth Capital Leads Latest Funding Round; Capital to Accelerate Customer Experience Management Company’s International Expansion and Continued Product Innovation NGDATA, the customer experience management solutions company, announced that it has raised just over $19 million in Series C funding. HPE Growth Capital led the round with participation from existing investors including Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures. This latest investment comes on the heels…

Interview with Mark Stoddard, Head Of Sales, Asia, Hubspot

"What it really is going to mean, (hopefully) is moving a lot of that lower level work to bots which then means salespeople will be able to double down in truly bringing value and sell more. " On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I run our go to market sales team at HubSpot for Asia. It includes working with the sales team to device strategies and expand our footprint through Asia. How I got there? I’ve spent the last 6 years expanding in different markets.…

Goodway Group Named One of the 2017 Best Workplaces for Diversity

List Considered More Than 440,000 Employee Surveys at Great Place to Work-Certified Organizations Great Place to Work and FORTUNE have called out Goodway Group as one of the 2017 Best Workplaces for Diversity. The ranking considered more than 440,000 employee surveys from organizations in a wide range of industries across the U.S. Great Place to Work, a research and consulting firm, evaluated more than 50 elements of team members’ experience on the job. These included professional development, behaviors linked to…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…