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Kolabtree Study Reveals Whether Public Trust Google Over Their Doctors

Kolabtree, the world's largest platform for freelance scientists and researchers, recently conducted research that sheds light on the general public's attitude to medical information online. With the study, Kolabtree aimed to investigate how reliant and trusting the public is regarding medical information found on the internet and whether they favoured 'Dr Google' over their own GP's knowledge and experience. The survey also explored the public's attitude toward the monitoring of medical information. The survey was…

Deloitte Debuts ‘Blockchain In a Box’ as a Mobile Demo Platform for Prototyped Solutions

Deloitte introduced "Blockchain in a Box" (BIAB) designed to provide intuitive, tangible blockchain demonstrations and experimentations. It is a mobile, self-contained technology platform capable of hosting blockchain-based solutions across four small-form-factor compute nodes and three video displays, as well as networking components that enable integration with external services, such as traditional cloud technologies. Each compute node accepts Secure Digital (SD) card media, facilitating rapid selection and exchange of…

Parabole.ai launches AI-powered Cognitive Analytics for the Enterprise on Microsoft Azure

Bringing Unstructured Data to the Mainstream of Data Analytics Parabole.ai announces that it has moved its Cognitive Analytics Platform onto Microsoft Azure Marketplace to provide clients with knowledge mining capabilities far beyond those available in the market. Enterprise clients use Parabole's platform to build knowledge mining and search solutions for their customers and employees based on latent information.  By moving to Microsoft Azure, Parabole will provide customers with the scalability and robust features…

Casio Partners With National Experiential

Company's SLIM LampFree Projectors Enhance Popular Consumer Experience Experience is everything when it comes to brands looking to engage with consumers. National Experiential, an experiential marketing and advertising agency, creates remarkable, high impact experiences that drive consumers to emotionally connect with brands. One such experience is called ProjectionMan. To bring this brand experience to life, National Experiential sought out Casio for its effective, low-maintenance, high-quality projection technology.…

Altify Named a 2019 Hot Vendor in Customer Revenue Optimization (CRO) by Aragon Research

Vendors Selected for the “Hot Vendor” Report Are Noteworthy, Visionary, and Innovative Altify, a pioneer and leader in Customer Revenue Optimization (CRO), has been named a “Hot Vendor in Customer Revenue Optimization for 2019”1 by Aragon Research. “Hot Vendor in Customer Revenue Optimization for 2019” Customer Revenue Optimization (CRO) is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue…

4-Tell Personalization Achieves “Built for NetSuite” Status

New 4-Tell SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices 4-Tell, a data-driven personalization and predictive analytics company, announced that its 4-Tell Personalization SuiteApp has achieved "Built for NetSuite" status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Computing Platform, helps organizations build customer loyalty and increase revenue by quickly implementing product recommendations and conducting a predictive search on any NetSuite…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

6 Symptoms of Outgrowing Your CMP – Solutions to Overcome the Shortfalls

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

Ivalua Expands Executive Team with Addition of Pascal Bensoussan as Chief Product Officer

Newly Created Role to Accelerate Innovation and Growth Ivalua, a global leader in spend management, announced that Pascal Bensoussan has joined its Executive team as Chief Product Officer. In this newly created role, Bensoussan will focus on leading the overall vision, strategy, roadmap, and go-to-market plans for Ivalua's cloud-based platform. The creation of the CPO role reinforces significant recent investments by Ivalua to further accelerate innovation and ensure customer success. Bensoussan brings 23…

DISCO Reinvents Managed Review and Delivers 60% Faster Reviews than Industry Average

Company Continues to Lead the Industry with its Expanded Managed Review Team and Dedicated Managed Review Facility Just as the company did with review software, legal software-as-a-service leader DISCO invents a better way to conduct managed review. “When it comes to managed review, DISCO gets the tool better than anyone else in the marketplace, streamlining the process to produce the most effective and efficient review possible.” Today at ILTACON, DISCO revealed an enhanced and expanded managed review offering that…

Contentstack Comes to Europe

Headless CMS Leader Introduces EU Datacenter Option and Expands Localized Customer and Partner Support Contentstack, a leading content experience platform, announced a substantial expansion into Europe, with its dedicated European headquarters opening in Amsterdam, the Netherlands. "We have seen a tremendous increase in demand throughout Europe," said Matthew Baier, co-founder and COO, Contentstack. "Energy provider Shell Energy, Iceland's flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish…

Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience

This Guest post is co-authored by Mark Lammers. Customers expect brands to know them. When a brand meets their expectations through relevant and personalized experiences, customers often become loyal patrons and promoters. Yet many brands still struggle to recognize their customers, let alone understand their behaviors. Companies serve customers across a variety of channels and devices, yielding multiple views of the same person. The result is a mash-up of experiences that fall short of a customer’s expectations, which…

LivePerson Debuts Enhanced Maven AI Capabilities to Help Brands Deliver Personalized, High-Impact Conversational Experiences

Upgraded Conversational AI Features Increase Agent Efficiency and Solve Routing Problems to Make It Easy for Brands to Orchestrate Customer Journeys at Scale LivePerson, Inc., a global leader in conversational commerce, announced new Maven artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

US Employers Expect Growth of Artificial Intelligence in the Workplace But Not Major Job Reductions

Genesys Contrasts Key Findings from Separate Employer and Employee Opinion Surveys Artificial Intelligence (AI) is moving full steam ahead in the U.S. workplace. By 2022, 60% of U.S. companies expect to be using AI or advanced automation to support efficiency in operations, staffing, budgeting or performance. Currently 24% of companies are using AI or advanced automation with an additional 36% planning to use it within three years — and half of those (18%) within the next year alone.…

GeekHive Appoints a Director of Digital Strategy and Marketing Technology

GeekHive welcomes Gene De Libero to its executive leadership as Director of Digital Strategy and Marketing Technology. A recognized advisor in the digital marketing industry, De Libero brings over 20 years of professional knowledge and experience to the GeekHive strategy team. "Adding Gene to our team of GeekHive consultants demonstrates our company's commitment to providing digital strategy and marketing technology solutions for our clients," stated Peter Ladka, GeekHive…

As Mobile Operators Skirmish in Early 5G Battle, EE Continues to Win the 4G War

EE cements itself as the UK's leading network, winning or sharing all six RootMetrics categories for the fourth straight test period and delivering speeds that would download a song faster than the other operators RootMetrics by IHS Markit, the industry leader for testing mobile network performance, confirms EE as the UK's leading mobile operator in terms of network performance in its Review of the Mobile Landscape 1H 2019, released.…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

Pathmatics Launches Facebook Advertising Intelligence in Canada

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1,…

Sabio’s App Science Wins “Best Behavioral Targeting Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the "Best Behavioral Targeting Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. "Sabio is a shining example of what the MarTech…