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Jennifer Granston Joins Zignal Labs as Head of Strategy & Insights

Zignal Labs, a leading media analytics and brand measurement technology company, announced that senior communications executive Jennifer Granston will join the company as Head of Strategy & Insights. In this newly created role, Granston will oversee the development and day-to-day execution of Zignal Labs Strategy & Insights, an offering and team that builds upon the Zignal Labs platform to provide brands with the additional customized analysis and research intelligence they need to implement more strategic,…

AI, Mixed Reality, Voice and Mindy Kaling Headline Adobe “Summit Sneaks”

Adobe Summit, more than 16,000 attendees will get an up-close look at the latest technology being developed in Adobe’s R&D labs, including AI, mixed reality and voice. Hosted by actress Mindy Kaling, Adobe’s popular “Summit Sneaks” offers an exciting and entertaining look into the future of Adobe innovation. In its eighth year, Sneaks gives Adobe engineers, researchers, product managers and UX designers the opportunity to submit proposals for a chance to present their work at Adobe Summit. Audience favorites have the…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

Research from Appreciate’s Holiday UA Campaigns: For Best Conversion in E-commerce, Use More Creative, Native Ads and a Long List of…

With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and Found That More Creative on More App Publishers and Categories Generated the Greatest Engagement and Conversion Rates for Appreciate’s E-commerce App Clients Running more ads in-app across a broad range of app publishers in diverse interest categories was the secret to gaining profitable users in the 2018 holiday season, according to research from programmatic mobile…

Use of #Ad on Instagram Grew by 42% in 2018

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe,  using a combination of social listening tools and previous research conducted during the first…

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events. During a closed beta period of this innovative…

Nearly Half of Social Media Users View Facebook Negatively After Cambridge Analytica but Many Still Use the Platform, New Survey Finds

Two-Thirds of Social Media Users (65%) Are Aware of the Cambridge Analytica Facebook Data Breach, but Only 37% Say They Use Facebook Less Often After News Broke of the Scandal Last March, According to a New Survey Forty-four percent (44%) of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from The Manifest, a business news and how-to website. In March 2018, news broke that political consulting firm Cambridge Analytica acquired and…

Why Relevancy at Scale Should be Key Priority for Consumer Brands

The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer needs and expectations and a leveling competitive playing field is creating a highly uncertain, disruptive environment — one full of challenges, but ripe with new possibility too. Today’s consumers expect brands to know them inside out — and use that knowledge to deliver authentic products, services, and experiences that are entirely relevant when it really matters. It means that creating…

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. "Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1…

Betsson Group Bets on Ada as its Official Automated Customer Experience Partner

Betsson Group Strengthens Its Award-Winning Customer Service with Ada’s Instant, Multilingual Support Betsson Group, a global leader in online gambling, officially announced its partnership with Ada, the market leader in automated customer experience (ACX). Using Ada’s AI-powered platform, Betsson Group has built and launched three chatbots that speak eight languages to provide its 600,000+ active customers with 24/7 engagement across the brand’s top websites including Betsson, Betsafe and NordicBet. This investment…

Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020

New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers (62 percent) using addressable TV believe it is a valuable part of their media buy and are planning to increase their investment according to Address For Success, a new, comprehensive guide for marketers released by the Video Advertising Bureau (VAB). Forty percent of US addressable TV agency and marketing professionals say they are now making a significant investment in the platform.…

MVPindex Launches New Audience Measurement And Sponsorship Valuation Solution For Twitch

MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the deployment of MVPindex's proprietary platform to value branded content – including comprehensive engagement data – across its global network. This partnership will make it easier for brands and agencies to enter the esports industry and value sponsorships with established leagues, tournaments, gamers and teams – such as…

Braze Announces Next-Generation Email

A Superior Approach to Maintaining Relevance and Building ROI in an Era of Mobility and AI Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, revealed the next generation of email, identifying personal, responsive, and relevant messaging value across the entire customer lifecycle. More human email communication leads to deeper impact and ROI for brands. Braze found that users who receive email alone see 45% higher engagement than…

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price Join as Chief Customer Officer and EVP of Product Management, Respectively; Female Representation on Sitecore's Executive Team Approaches 50 Percent Sitecore, the global leader in digital experience management software, announced the addition of Beth Broderson as the company's first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. Broderson and Price reside in Sitecore's San Francisco headquarters and will report to CEO Mark Frost, marking the…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

Lunar Cow is Putting Destinations and Communities at Travelers’ Fingertips

Lunar Cow Publishing has launched its new interactive map, trip planner, itinerary builder and mapping software called the iMap 3.0. The travel and tourism industry will benefit from the mobile interactive mapping software platform and technology that allows visitors, community members, members of business organizations and travelers around the nation plan their trips in advance of travelling or while at a destination. This exciting proprietary interactive mapping software allows a user to view businesses within a…

Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns

Upcoming Integration Between Hootsuite and Adobe Experience Platform Will Help Brands Deliver Exceptional Results Hootsuite, the world’s leader in social media management, trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000, today announced an upcoming integration with Adobe Experience Platform. Developed collaboratively with Adobe, this first-of-its-kind integration will bring insights from social activity to Adobe’s Real-Time Customer Profile, enabling Adobe customers to deliver…

94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys

Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement and journey orchestration, also found that two in five…

Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction

Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal partnership to arm enterprises with the ability to leverage customer journey analytics and preferences, spanning both customer support and digital marketing, to determine the next best actions for customer engagement. The goal is to empower sales and service agents with the real-time, contextual intelligence necessary to maximize the potential…

When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat

80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from Eyeo The importance of advertising to a free internet cannot be overstated. New research from YouGov, commissioned by eyeo, makers of Adblock Plus, Flattr and Trusted News, confirms that this sentiment is recognized among 80 percent of online users within Great Britain. The research also indicates that users demand control of their online experience and expect a transparent value exchange on…