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Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry's most advanced sales enablement platform that sales reps love, today announced the close of a $35 million Series C round led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures and Shasta Ventures. To date, Highspot has raised a total of $64 million in funding. The new investment will fuel Highspot's market expansion. The demand for sales enablement technology has skyrocketed, with the…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Monetate Expands Product Strategy Team

Building the Best R&D and Product Strategy Teams to Meet Customer Needs Monetate, the worldwide leader in personalization, announced it has expanded its award-winning product strategy team. The three new hires – Scott Reynolds, Kevin Luo, and Tim Jeremicz – hail from leading ecommerce and innovative SaaS companies and bring world-class expertise to helping global brands bring innovative new approaches to their personalization strategies. Monetate continues to push the boundaries of what is possible in…

JET8 Foundation to Host Inaugural Den Summit in Singapore

Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies The inaugural DEN Summit 2018 will be held on October 18, 2018 at the National Gallery in Singapore. Hosted by Singapore-based non-profit JET8 Foundation, the conference will celebrate social impact through the innovation of technology and the building of communities of value through decentralised engagement networks (DENs). Under the theme Networks are Communities, the DEN…

Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

Softcrylic's Jerry Helou wins the Gold Medal at Adobe's First ever AAM Insider Contest on September 13th, 2018. Adobe has been touring the US and Overseas showcasing their Experience Cloud Suite especially Analytics, Target, and Audience Manager. The tour is called the AAM Insider Tour. In last week's tour, there were sessions that focused on disseminating exclusive tips and tricks associated with creating, unifying, and activating high value audiences by expert Adobe DMP Practitioners and learning how Adobe Products play…

New EU Data Shows Only 10% of Women-Led Startups Receive VC Funding

Women Startup Challenge Europe Finalists Announced; Aim to Close the Funding Gap for Women Women Who Tech, one of the largest organizations that showcases and funds women-led ventures globally, announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch top investors and tech leaders, including Mitchell Baker, Chairwoman and Cofounder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, …

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Clari Names Cornelius Willis as Chief Marketing Officer The Benioffs Acquire the TIME Media Brand for $190 Million Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Kochava’s New Audience Insights…

New Freshworks Study Finds Majority of Firms Want to Replace Their SaaS CRM Systems

Freshworks, the leading provider of cloud-based customer engagement software, announced a new Forrester Consulting study, Riding The Next Wave in SaaS CRM, that found a majority of businesses are frustrated with their current SaaS customer relationship management (CRM) software and currently making plans to replace these solutions. "This study suggests that a massive shift in CRM market share is coming, and it will be quick and dramatic," said Freshworks CEO Girish Mathrubootham. "Businesses of all sizes – particularly…

MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers. Datatrics’ flagship software facilitates a superior customer experience by leveraging Artificial Intelligence (AI) capabilities. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own.…

Brickfish Enhances Social Platform with Addition of Nuvi’s Listening and Intelligence Offering

Brickfish, the leading end-to-end social media management company, expanded its capabilities adding Nuvi - a real-time research, monitoring, and analytics platform. Nuvi’s social listening platform allows brands to see what consumers are saying about their company across the social web and respond to the most important conversations in real-time. “Our solutions enable organizations to power their own conversations across social media. The addition of Nuvi’s groundbreaking platform as part of our offering will result in…

Singular Raises $30 Million Series B Funding Round to Help Growth Marketers Harness the Data Explosion

Funding Round Led by Norwest Venture Partners with Participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest Singular, the marketing intelligence platform that unifies marketing analytics for the world's best digital marketers, announced that it has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott Beechuk, partner at Norwest Venture…

DataFox Helps Sales Teams Balance Territories with New Capabilities Added to the Industry’s Most Data-Driven Account Scoring Solution

A Fast Customer Favorite, Account Scoring Gets Revamped with New Visualizations and Dynamic Tiering to Remove Grunt Work and Guess Work from Territory Planning Processes DataFox, the company intelligence provider, announced that it has added new capabilities to its Account Scoring solution, designed to help sales teams prioritize best-fit accounts and ensure balanced territories. New Account Scoring visualizations leverage data science to help organizations surface accounts that best fit their Ideal Customer Profile (ICP),…

WalkMe Secures $40 Million Series F Funding to Accelerate the Growth of Its Digital Adoption Platform

Nearly 2,000 Organizations Use WalkMe to Guide, Engage and Automate the User Experience; Funding to Continue the Global Expansion of Its Digital Adoption Platform WalkMe, the world first Digital Adoption Platform and one of the fastest-growing software companies globally, announced it has raised $40 million in Series F financing, led by Insight Venture Partners, with participation from WalkMe's first institutional investor, Mangrove Capital Partners. WalkMe has raised $207.5 million to date. WalkMe enables leading…

Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and medium-sized businesses, announces the start of One, Ten, One Hundred, a unique project to gauge the impact budgets on creative ideas for video ads. To do this, Wistia commissioned Sandwich Video to come up with the creative concepts and produce three ads with a production budget of $1,000, $10,000 and $100,000 respectively. The three ads performance and the audience reaction, will then be…

Archer Malmo and Selligent Marketing Cloud Partner to Drive Consumer-First Marketing Strategies for Brands

Partnership Combines Brand Agency Experience and Creativity with Robust Technology Foundation to Deliver Unparalleled Customer Experiences Leading brand communications agency Archer Malmo and B2C marketing automation platform Selligent Marketing Cloud announced a partnership to deliver consumer-first digital marketing strategies for brands. The partnership pairs Selligent Marketing Cloud’s natively integrated marketing automation platform with Archer Malmo’s more than 65 years of experience crafting marketing campaigns to…

MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions MakerSights announced that Tom Miltonberger has joined the fast-growing company as vice president of engineering. With experience in SaaS, mobile apps and advanced analytics as well as a long history of innovative and executive management in Silicon Valley companies, Miltonberger will lead establishing, enhancing and communicating MakerSights…

The Key to Good Marketing? Responsibility

This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. Most marketers think about how these terms apply to their jobs, but I’d like to focus on responsibility for a moment. Because while many of us strive to take more responsibility for our work, actually doing it can be challenging. The hottest topic at DMEXCO 2018, whether through the lens of bitcoin or machine learning or GDPR, was…

Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of the attendees are from the EU, every partner exhibiting in the Expo and running parties should be concerned about GDPR. Whilst most marketers roll their eyes and complain about the cost of supporting GDPR, it is driving the right behavior: consented engagement. BTW It is not that hard.…

Vonage Expands Vision in Cloud Contact Center Market with the Decision to Acquire NewVoiceMedia

Vonage's Announcement to Acquire NewVoiceMedia Would Advance Company's Strategy to Provide an Integrated, Cloud Communications Platform Today, Vonage Holdings Corp. has entered into an agreement to acquire privately-held Contact Center platform provider,  NewVoiceMedia. In an official press release, Vonage has agreed to acquire NewVoiceMedia for an equity price of $350 million paid in cash. The acquisition combines Vonage's robust UCaaS and CPaaS solutions with NewVoiceMedia's pure-play cloud contact center offerings,…

WeQ Announces New Managing Director to Focus on Mobile Advertising Product Innovation

Sven Lubek, a Seasoned Mobile Expert and Serial Entrepreneur Who Founded 25 Companies, Including the Leading German DMP Adex, Joins WeQ to Lead the Company into Its Next Growth Phase WeQ, a leading global mobile ad tech organization, announced the appointment of seasoned digital marketing expert and tech-driven entrepreneur Sven Lubek as Managing Director. Lubek will shift from WeQ Chairman to active Director, focusing on mobile ad technology innovation and new product development, as well as driving the continued…