Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of premium mobile environments. As apps are now the preferred environment for consumers to access information, connect and transact, they…

ChannelAdvisor Debuts New E-Commerce Technologies Connecting Brands and Retailers with Empowered Consumers

Leading E-Commerce SAAS Provider Advances Capabilities to Help Customers Strengthen Their Marketing, Selling, and Fulfillment Strategies ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced the global launch of advanced capabilities to help brands and retailers optimize their online strategies and build stronger, direct connections with today's empowered consumer. With the launch of these newly enhanced platform solutions, ChannelAdvisor helps its customers continue their…

Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications. The platform is driven by Zoho MarketingHub, a new…

MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing

"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, creating tangible conversions, employing algorithmic optimization, and deploying self-serve advertising products." Tell us about your role and journey into technology. What inspired you to join Waymark? At Waymark, we often describe ourselves as an Art & Technology company, and we’re proud to have built a team with strong backgrounds in both areas. Personally, I started my career as a…

SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users

BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer data management technology company, announces an 11 Million+ growth surge in global registered users on Android, iOS and the web using the BIGtoken app to own and earn from their data. Participant excitement has become central to the push by consumers to build a community of engaged users who value their data and privacy. "BIG's recent mass appeal is validation that consumers see the value…

Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake

Kaltura Will Combine Its Robust TV Platform and Global Cloud TV Dataset with Dativa’s TV Domain Expertise to Build the World’s First Cloud TV Data Lake. Kaltura, the leading video technology provider, has announced today that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services. In a highly competitive market, TV marketers need to constantly optimize user conversion, retention and monetization. The data…

Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features

The Tour London, Looker ’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform product offering with a new application, Looker for Sales Analytics, designed to deliver comprehensive insights to sales organizations to drive revenue. This expands its suite of purpose-built applications to address the analytical needs of sales teams alongside its current offering of Looker for Digital Marketing and Looker for Web Analytics applications. In addition to this new…

BigCommerce for Drupal Brings Customized Shopping Experiences to Drupal Community

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced BigCommerce for Drupal, a headless commerce module built specifically for the open-source content management system (CMS), at DrupalCon Seattle. Developed in partnership with Acro Media, a world-renowned digital commerce agency, BigCommerce for Drupal gives brands the ability to embed flexible, enterprise-level ecommerce functionality into revolutionary customer experiences created within Drupal’s highly-extensible and secure…

Sendlane Launches Deep Data Integration With Shopify

Sendlane, a San Diego based marketing automation company, announces a powerful update to their already diverse integrations offering - a new deep data integration with popular eCommerce platform, Shopify. Sendlane launches deep data integration with Shopify Sendlane's powerful site-to-site tracking capabilities make it effortless for Shopify users to follow their customers journey throughout their store, collecting deep data insights from a customer's behavior to their purchase history and allowing…

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. TEGNA has been piloting Alphonso Local over many months and will roll it out across 15 markets in…

Qumu Ranked within the Three Highest Gartner Scores in Three Use Cases for Enterprise Video Content Management

Leading Analyst Firm Places Qumu Within the 3 Highest Scores for Enterprise Video Content Management Solutions Qumu, the leading provider of best-in-class video technology for the enterprise, has been rated by Gartner within the three highest scores for enterprise video content management solutions for three use cases. The 2019 Gartner Critical Capabilities for Enterprise Video Content Management report covers 13 vendors, and scores them against a set of selected use cases—including Internal Executive Messaging,…

First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB

Record Shows Nearly Total Compliance with Industry's Adchoices Program; Two New Cases Issued on Web Publishers The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB's Online Interest-Based…

Globecast Partners with SnifferCat to Advance OTT Monetization with Automated Dynamic Ad Insertion

Globecast, the global solutions provider for media, has announced a partnership withSnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This partnership opens the doors for our customers to deploy automated dynamic ad insertion with no…

Jamie Gutfreund Joins Hasbro as Chief Consumer Experience Officer

Hasbro, Inc. announced that Jamie Gutfreund will be joining the company as Chief Consumer Experience Officer (CXO) on April 15, 2019. Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, President and Chief Operating Officer. In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing…

Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management

As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback Across Platforms and Monitoring Online Reviews Yext, Inc., the leader in digital knowledge management (DKM), announced new research on the digital maturity of the food and hospitality sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400 marketing…

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…

Frost & Sullivan Names Richard A. Moran as CEO

Frost & Sullivan, the growth consulting firm, announced the appointment of Richard A. Moran as Chief Executive Officer, effective immediately. Moran will assume global operations and strategy for the organization with a focus on helping clients accelerate growth. "It's unusual to find someone who has experience leading and succeeding in the areas of research, consulting, technology and leadership. Richard has proven experience in all areas that align with Frost & Sullivan's core mission, and we are pleased…

Klarna Launches Global Customer Authentication Platform

Klarna, a leading global payments provider, announced the launch of its global authentication platform — an aggregator with multiple global and local authentication solutions. The platform allows multinational businesses, including merchants and other banks, to provide a simple, secure and personalised customer authentication experience irrespective of market, through a one-time integration. Klarna has enabled millions of customers globally to shop securely without compromising their experience through an…

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

BlueJeans Is the Choice for Enterprise Collaboration and Productivity

Investments in Customer Success and R&D Propel Growth Blue Jeans Network, Inc. announced it has reached a coveted milestone for private Software-as-a-Service (SaaS) companies, surpassing $100 Million in annual recurring revenue during the fiscal year that ended January 31, 2019. BlueJeans has a strong heritage of supporting video collaboration solutions for the enterprise segment, with two-thirds of BlueJeans’ revenue coming from enterprise customers. Over the last fiscal year, customer adoption drove a 62% increase in…