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TechBytes with Jeremy Wood, VP of Product Marketing, Hootsuite

Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing at Hootsuite, focused on strategically shaping and bringing Hootsuite's products to market and ensuring our customers are wildly successful on social. How much has the Content Marketing technology landscape evolved in the last two years? It’s evolved tremendously, the obvious one is the real emergence of AI and ML to influence content generation. A few years ago, creating and posting content was manual, which…

STUDY: Option Overload Prevents 46% of Digital Shoppers from Purchasing, Despite Daily Research

Episerver’s Third-Annual Global Consumer Study Points to Fixed Browse-Often, Decide-Occasionally Behaviors Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones daily, and nearly half (47 percent) research multiple times per week, according to a newly released study by Episerver, the company transforming digital…

Süpersonic Taps Sparkcentral to Provide Super Customer Service on Top Digital Messaging Channels

#1 ISP in South Africa Partners with Industry-Leading Messaging Customer Service Platform to Power Effortless Customer Care and to Support Rapid Subscriber Growth Süpersonic, South Africa’s #1 rated ISP, announced they have selected Sparkcentral‘s Automated Messaging Distribution (AMD) and customer engagement platform to make it easy for Süpersonic’s rapidly growing customer base to contact the company via their favorite messaging channels. Sparkcentral has initially launched customer care over WhatsApp, Twitter, Facebook…

Privitar Launches Innovative Programme for Startups to Protect Their Customers’ Data

Privitar Is Launching the Faststart Programme, Designed to Make It Easier for Data-Driven Startups to Access State-Of-The-Art Privacy Protection As with any company, startups are not immune to the threat of data breaches and have a responsibility to protect their customers’ data. In fact, startups face even higher consequences in the event of data breaches, as reputational damage can irreversibly affect the future of the company. Privitar has just launched its new FastStart for startups programme! It's designed to make…

Certain Unveils New Platform Offering First Real-Time Event Data Integration

Certain Signal Allows Marketers to Unleash True Power of Event Data with Hyper-Personalized Attendee Engagement at Scale Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event. Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

Kaarta Announces $6.5 Million in Series A Financing

Mobile Mapping and Localization Innovator Rapidly Transforms the Real World into 3D Digital Twins Kaarta, Inc., the innovator of real-time mobile 3D reality capture, announced that it has raised US$6.5 million to accelerate the growth of its mobile mapping and localization technology. Kaarta’s innovative technology enables built environment, geospatial, and autonomous robotics professionals to map and model indoor and outdoor spaces up to 10x faster and less expensive than traditional mapping methods. Kaarta announces…

Valassis Data: Coupons and Technology Empower Shoppers

Evolving Retail Landscape Leads to Greater Consumer Expectations for Savings and Convenience Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 US consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve…

Mobile Gifting Platform, Bitmo, Announces $3 Million Seed Funding Investment

New Platform Modernizes Gift Card Industry, Driving Revenue for Retailers and Consumer Flexibility Bitmo, a mobile gifting and payment platform that is transforming the $160 billion gift card industry, announced that it has raised over $3 million in new seed round capital. “Research shows that consumers spend $160 billion on gift cards a year, yet one-third of those who receive gift cards don’t use them” Bitmo is a mobile platform that allows consumers to gift easily and securely right from their mobile wallet. Unlike…

95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey

Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey Finds It's nearly unanimous among small businesses: Invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%)…

Ansira Earns Three Adobe Specializations, a Unique Distinction in the MarTech Industry

Ansira Partners, Inc. announced that the company has earned three product Specializations as part of the Adobe Solution Partner Program, highlighting our work with Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Manager and Adobe Campaign. Adobe awards Specialization badges to Solution Partners who have certified technical proficiency and validated customer success in specialized solution areas. This development follows Ansira's recent promotion, in December 2018, to Business-level partner in the Adobe…

Leveraging the Power of the Platform, Domo Introduces an Additional Product, the Domo Marketing Suite

New Product Gives Marketing Leaders Real-Time Insights to Improve Performance and Drive More Value from Their Digital Transformation Initiatives Domo, the cloud-based operating system for business, announced a suite of powerful new apps built on the Domo platform to improve marketing efficiency and impact, and help marketers drive more value from their digital transformation initiatives. Available today, the new Domo Marketing Suite includes two newly released apps – Digital 360 and Campaigns – that leverage the power of…

Upshot.ai Achieves AWS Digital Customer Experience Competency Status

Upshot.ai, the 'Comprehensive Customer Engagement Cloud,' announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Upshot.ai provides proven technology and deep expertise to help enterprises looking to improve digital customer experience. Upshot.ai provides end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. This includes content management and marketing automation, prospect engagement, effective and…

Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

Salesforce.org Empowers Nonprofits and Higher Education Institutions to Drive Social Impact at Scale with Einstein Artificial Intelligence

Salesforce.org, the social enterprise of Salesforce, the global leader in CRM, is bringing the power of Salesforce Einstein Artificial Intelligence to empower nonprofits and higher education institutions of all sizes, enabling them to deepen engagement with their constituents and students, make smarter decisions and operate more efficiently. During AI for Good Week, Salesforce.org will showcase how innovative organizations including College Forward, Reading Partners, Arizona State University and Taylor University are using…

PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising

The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of Their Digital out of Home Advertising PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced the launch of the PerceptIn Intelligent Viewer Tracking Module (PIVTM), an Internet-of-Things (IoT) intelligence module for generating in-store customer data for vendors and retailers. The PIVTM is a revolutionary module that…

Selligent and Servion Global Solutions Announce Partnership to Redefine Real-Time Omnichannel Customer Experiences

Collaboration Powers Connected Store Experience Pilot for Leading UK Grocery Retailer Global B2C marketing automation company, Selligent Marketing Cloud (Selligent) and leading specialist in Customer Experience Management (CEM) Servion Global Solutions (Servion), announced a strategic partnership that brings real-time omnichannel customer experiences to consumers around the world. The partnership leads the way in meeting the modern demands of B2C companies for integrated solutions across marketing, sales and support –…

Training at Scale: Meeting the Needs of Global Teams

As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of people and variables involved by several orders of magnitude, and you begin to appreciate the challenge of training a whole enterprise of employees, across different departments and international borders, at scale. In-person training is rarely feasible for such large-scale organizations because of cost, personnel and scheduling constraints. Web conferencing can help, but such systems still face…