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ABM Platform Jabmo Raises €10 Million in VC Funding

Jabmo, the leading vendor of industrial account-based marketing (ABM) solutions, raised €10 million in funding, led by Raise Ventures and Idinvest. With offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius, Jabmo plans to allocate the funding to accelerate its international expansion. “better reach within accounts and, in the future, the ability to segment accounts further by division or business unit.” Recognized in 2018 as a Leader in ABM Platforms and best for global manufacturers by…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

fishbat, Discusses How Brands Can Leverage AR Content in Their Marketing Strategies

As part of their commitment to helping businesses use the latest technology to promote their products and services, digital marketing company fishbat discusses how brands can leverage AR content in their marketing strategies. AR, or augmented reality, is a relatively new technology with an incredible amount of potential. By integrating digital content into an offline world, companies can provide a valuable and engaging service to consumers and increase conversation rates for their brand. Here are just a few ways that…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Bold360 by LogMeIn Wins 2018 SaaS Award for Best Customer Service & CRM Product

LogMeIn announced that its flagship intelligent customer engagement product, Bold360, was named a winner of the 2018 SaaS Awards for Best Product for Customer Services/ CRM.  This global program celebrates the best and brightest in cloud computing and Bold360 was honored for its proven ability to help businesses support their customers in truly innovative ways. The SaaS Awards is a sister program of the Cloud Awards, an international program which has been recognizing and honoring industry leaders, innovators and…

Persado Announces Persado for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Persado Platform Brings AI-Generated, Customer-Engaging Marketing Language and Deep Response Insights to Customers Persado, a leading provider of AI-generated marketing language, announced it has launched Persado for Salesforce on Salesforce AppExchange. Customers can now integrate Persado with Salesforce Marketing Cloud to generate and deploy AI-generated email messages powered by Persado’s Marketing Language Cloud that meaningfully boosts email performance and improves customer engagement. Comprised of the world’s…

Nuxeo Adds iSoftStone to Its Partner Program

Global Technology Consulting Firm Integrates the Nuxeo Content Services Platform into its Portfolio Nuxeo, the leading cloud-native Content Services Platform, announced iSoftStone, a global technology solutions and services provider, as the newest member of its partner program. iSoftStone has a proven track record of providing IT consultancy and support services to hundreds of clients across key industries such as retail, technology, telco, manufacturing, and many others. Joining the Nuxeo partner program enables…

InsideSales.com Announces AI Sales Platform Integration with SAP Cloud for Customer

Fuels 30% Sales Growth with Predictive & Prescriptive B2B Buyer Intelligence for SAP, Salesforce.Com, Microsoft Dynamics, and Infor CRM InsideSales.com, the No. 1 artificial intelligence (AI) platform for sales and business growth, announced a new integration with the next-generation SAP Cloud for Customer (C4C) CRM, extending its unparallelled buyer insights to SAP customers. InsideSales.com for SAP accelerates pipeline development to increase sales by up to 30 percent with the same AI insights and Collective…

SAS Is No. 1 in Advanced and Predictive Analytics Market, Says IDC Report

SAS again surpasses all predictive and advanced analytics suppliers, according to the IDC report, Worldwide Big Data and Analytics Software 2017 Market Shares: Healthy Growth Across the Board. SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category. "SAS…

Salesforce Transforms the Collaboration Suite–Introducing Quip Slides

With Quip, Teams Now Have a Modern Collaboration Suite--Complete with Documents, Spreadsheets, Chat, Live Apps and New Quip Slides--To Move Faster and Work Smarter Salesforce, the global leader in CRM, announced Quip Slides, redefining the collaboration suite. With documents, spreadsheets, chat and now slides, Quip delivers a single canvas that empowers teams to collaborate and make decisions faster than ever. Additionally, with deeper Salesforce and third-party integrations with Box and Dropbox, teams can embed even more…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation

TwentyThree, The Video Marketing Platform, is Changing Webinars Content marketers are leveraging Video technology to spin a riveting tale to woo the audience. For now, Video is the best way to tell stories and connect with your customers. Continuing with the high-value innovations around video marketing technology, TwentyThree has announced TwentyThree Webinars. Twenty Three Webinars is a new tool that changes the way marketers generate leads, engage their audience, and educate their customers. TwentyThree is currently…

Engagio Announces ABM Automation to Help B2B Marketers Scale Account-Based Programs

The Industry’s First Solution to Automate ABM Actions at the Account Level as Well as the Lead Level, Combining the Best ABM Insights with Real-Time Action Engagio, a leading provider of account-based software and solutions, announced new Account Based Marketing Automation capabilities that help B2B marketers scale their ABM programs by enabling them to automate multi-channel actions in response to account engagement or inactivity. Unlike traditional marketing automation, the new capabilities let B2B marketers determine…

Spark Workspace, a Rightpoint Accelerator, Launches to Effectively Create World-Class Digital Workspaces for Today’s Workforce

With Full Integration to Office 365, Spark Workspace Enables Organizations to Drive Employee Engagement via Personalized Experiences, Increase Discoverability of Knowledge and Improve Organizational Collaboration Rightpoint, an independent customer experience agency with technology at its core, announces the launch of Spark Workspace, a Rightpoint accelerator designed to enable customers to quickly launch a world-class digital collaboration environment for today’s modern workforce. The needs of today’s workforce have…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

Artificial Intelligence Crowns Walt Disney the ‘King of Content’ 2018

New AI-Powered Benchmark Reveals the Content Strategies Behind the World’s Top 15 Brands A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018. The benchmark, which uses the latest AI technology to analyse content marketing materials, was released by CONCURED, an award-winning AI-powered content strategy platform (CSP). Using this platform, CONCURED analysed content from the top fifteen of the top 100 most valuable global brands of 2018, examining…

NewVoiceMedia Partners with Rapid7 to Transform Its Customer Experience and Contact Center Operations

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that SecOps firm Rapid7 has selected the NVM Platform to deliver a personalized, exceptional experience to its globally expanding customer base. Rapid7 powers the practice of SecOps by delivering shared visibility, analytics and automation that unites security, IT and DevOps teams. Headquartered in Boston, Rapid7 serves more than 7,100 customers in 120+ countries, including 55 percent of the Fortune 100. Also…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Retail Communication Crisis: New Research Shows Customers Being Alienated by Too Much Contact and Lack of Relevance

61% of UK Consumers Are Bothered When a Retailer Doesn’t Give Them Special Treatment for Being a Loyal Customer AI-powered customer marketing platform, Ometria, launches  new research into the state of retailers’ communication with UK consumers. The findings highlight the urgent need for retailers to change their marketing outreach or risk alienating their customers.  75% of people feel most retailers don't understand their interests: the few retailers that are getting this right are setting a high bar for other retailers…