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New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

How to Improve the Efficiency of Advertising?

With the development of mobile network technology and mobile electronic equipment, the competition of the whole mobile application market is becoming increasingly intense. To stand out in the rapidly progressing mobile application market, advertising distribution is a must for businesses to improve their exposure.  However, it is not a matter that can wait for the result calmly by making a casual advertisement. If we fail to find the Marketing methods suitable for our products, the high investment often brings low…

Stuck on Service: 76% of Business Decision Leaders Say It Will Be Difficult to Achieve Customer Satisfaction Without Raising Costs

Independent study commissioned by Ada in March 2020 underscores customer satisfaction as top business priority; Ada launches CSAT Pro to better understand and optimize chat interactions Ada, the leader in Automated Customer Experience (ACX), announced new findings from a commissioned study conducted by Forrester Consulting on behalf of Ada in March 2020 which found that many business leaders say that customer satisfaction is their top goal but three out of four (76%) expect difficulty in achieving this without raising…

Saudi ‘Bold Communication Agency’ Secures An Exceptional Position Among International Communication Agencies

A Saudi success story in the Advertising Sector Bold Communication Agency, a Saudi success story, ranked among the top 25 most successful communication agencies in the world, for its efforts in launching creative communication campaigns to promote sustainability and social responsibility to raise awareness about major social and environmental issues. Bold ranked 22nd according to The Good Report 2019 issued by ACT Responsible. The Good Report evaluated 673 agencies from 76 markets producing 1108 campaigns for 882…

PROS Holdings, Inc. Announces Appointment of Carlos Dominguez to Board of Directors

PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy, announced the appointment of Carlos Dominguez to its board of directors effective April 29, 2020. Dominguez joins the board as an independent director. A seasoned technology veteran with over 30 years of industry experience, Dominguez is president of Sprinklr, a global, social-media-management company. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Prior to joining…

AiCure Appoints Former Medidata Founder Ed Ikeguchi as CEO

Industry veteran to build on AiCure's ten years of market success and extend AI platform to digital biomarkers for holistic patient health Continued corporate growth and platform milestones drive 2020 momentum AiCure, an AI and advanced data analytics company focused on improving clinical trials, announced Ed Ikeguchi, M.D. as its Chief Executive Officer (CEO). Formerly serving as the company's Chief Medical Officer (CMO) and President, Dr. Ikeguchi's appointment as CEO will advance AiCure's commitment to improving…

LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing Leading Revenue Operations solutions provider LeanData introduced LeanData Engagement, a new analytics offering in the company's comprehensive portfolio of go-to-market orchestration and automation solutions. Built upon the market's most sophisticated Lead-to-Account Matching technology, LeanData Engagement allows marketers to forge greater alignment with their sales…

Craig Heiting Joins Wurl as SVP of Worldwide Business Development

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced today that media-industry veteran Craig Heiting has joined the company as Senior Vice President of Worldwide Business Development. He is charged with accelerating the already dramatic growth of video producers and video services on the global Wurl Network. Marketing Technology News: Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics "Craig is a serious…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

2Checkout Reports: COVID-19 Impact on Global Online Sales

Significant Increase in Software and Digital Goods Orders, as Companies and Individuals Seek to Improve Productivity and Security While Working Remotely and Spending More Time at Home 2Checkout, the leading all-in-one monetization platform for global businesses, released findings of global online sales occurring in March. The results, derived from 2Checkout’s platform data, collected from more than 17,000 merchants selling both services and digital and physical goods, indicate a sharp spike in online commerce aligning…

Sequoia & Samsung Backed Firms Launch Execution Intelligence Group (E24P) to Address Growing Need for Advanced Practical Expertise in…

Sequoia & Samsung-backed blockchain firms Aergo & Blocko launch Execution Intelligence Group (E24P), aims to address large-scale problems in Smart Government, Smart Tourism, Smart Supply Chains, and Smart Finance with breakthroughs in trusted computing, quantum, cryptography, green energy, IoT, smart identities and practical blockchain coupled with AI The Aergo Foundation, the open-source software foundation that stewards the Aergo blockchain project, a hybrid blockchain technology protocol built for enterprise…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

Tickr Introduces COVID-19 Brand Risk Monitor

Tickr, the cloud analytics platform for agencies and brands, today introduced the COVID-19 Brand Risk Monitor, a crisis communications management solution that helps agencies track the impact of the global Coronavirus pandemic. "Communications agencies are currently facing an unprecedented challenge, finding themselves in the difficult and often awkward position of having to market their client brands against the backdrop of the global Coronavirus Pandemic," said Tyler Peppel, Founder and CEO, Tickr. "The media dialogue…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

HighSide Voice & Video Launches; Delivering a Remote Work Platform Designed for Private, Secure, Compliant Collaboration

HighSide enables organizations to protect IP and PII while adhering to regulatory requirements from GDPR and ITAR to HIPAA and SEC High-integrity security and collaboration leader HighSide, launched HighSide Voice & Video to enable organizations to work remotely without trading-off privacy, security and compliance for high-availability and ease-of-use. HighSide is the unified communication platform of choice for elite government, military and private-sector organizations worldwide. Their platform is highly-secure…

Phunware Offers Free Mobile Engagement Software Development Kit to Small and Midsize Businesses to Address COVID-19 Challenges

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Accedian and Savari Partner to Deliver Quality Assurance for Cellular V2X Services for Auto OEMs, Cross-carrier Mobile Operators, Road…

Accedian, the leader in performance analytics and end user experience solutions, and Savari, Inc., a Silicon Valley-based tech company and a pioneer of Vehicle-to-Everything (V2X) communications technology for smart infrastructure, today announced a strategic partnership to jointly manage the service level agreements of operators for V2X. The partnership will focus on delivering quality of service to V2X edge applications, paving the way for a seamless approach to assuring quality for these applications deployed both in…

Network from Home with ACW Communities Free Virtual Meet-ups

Alliance of Channel Women Partners with 8x8 Video Meetings to Close Social Distance Alliance of Channel Women (ACW), a not-for-profit organization dedicated to accelerating the growth of female channel leaders in technology, today announced it has launched ACW Communities to enable ACW members to network from home. The free virtual meet-up service is made possible through a partnership with longtime ACW sponsor 8x8 Inc. (NYSE:EGHT), a leading integrated cloud communications platform, which is hosting ACW Communities using …