Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, launched QuickCommunities, a do-it-yourself (DIY) product enables users …
Ci&T Expands Strategy And Design Capabilities With Acquisition Of Comrade
Global digital solutions partner CI&T has acquired Comrade, a strategy and customer experience design agency in the San Francisco Bay …
LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members
Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced …
Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair
David Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc as the Board Chair of The Ad Council …
Does This Come in Men’s? The E-Commerce Gender Gap
Gender gaps. They’re everywhere and always have been. And as the world becomes more complex, so too do our gender …
Interview with Jim Eustace, CEO at Get Smart Content
Jim Eustace CEO at Get Smart Content "The first step is to make sure you can tell the difference between …
Interview with Ran Milo, VP Marketing at Bidalgo
Ran Milo VP Marketing at Bidalgo "Marketing executives need to understand what functions can be handled by AI-enabled computers and …
Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy
In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with …
Interview with Doug Bewsher, CEO at Leadspace
Doug Bewsher CEO at Leadspace "I think that the change in user interactions is going to fundamentally change our way …
How to Identify Your Best Customer Reference – It May Not Be Who You Think
In my previous article in this series on customer references in technology marketing, I examined the various stages of customer …
Developing Customer References for Technology Marketing: Some Things Have Changed While Others Remain the Same
Things Remain the Same If you hold a marketing or PR title for a technology company, no doubt you have …
It’s 2017 and you still don’t know where your ads are running
Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud …
“Our Machine Learning Algorithms Actually Learn How To Identify Suspicious Traffic And Avoid Buying It.”
George Levin CEO & Co-Founder at Getintent "For performance marketing, AI helps to spend less money in order to achieve …
Creating a Targeted Campaign Using Video
Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start …
For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology
As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no …
Interview with Tony Chen, CEO at Channel Factory
Tony Chen CEO at Channel Factory "Clients now want to see immediate campaign results, and a means to attribute their …
Tech Bytes with Scott Swanson, CEO of Aki Technologies
Modern customers act differently across various digital channels. 2016 was the year of the mobile, and 2017 is most likely to …
Microsoft’s Cognitive Services Is Now Available on Gupshup’s InterBot
Developers can tap into Microsoft Cognitive Services Intelligent APIs like computer vision, text sentiment analysis, and Bing image recognition on …
Outbrain Launches Programmatic Access on AppNexus
OPA integrates demand partners into Outbrain’s native ecosystem on which customers can bid on CPM basis Outbrain, a content discovery …
Meet InteractiveUX- an AI and Predictive Analysis Digital Marketing Platform
InteractiveUX leverages machine learning and NLP to deliver personalized and efficient digital marketing campaigns XCEL Corp launched InteractiveUX, an Artificial …