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Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…

Contentsquare Launches Digital Happiness Index to Help Brands Quantify Digital Customer Satisfaction

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps. For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common…

Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. The current round brings the company's total funding to $80 million to date. This Series C financing will build on the tremendous triple-digit year-over-year growth that Iterable has experienced. Iterable is poised to disrupt the $5.5 billion global marketing…

Visual BI Solutions to Showcase Offerings for Microsoft Power BI and SAP Lumira in Gartner Data & Analytics Summit 2019

Visual BI Solutions, a niche Business Intelligence (BI) & Analytics firm and a Microsoft Gold & SAP Silver Partner, announced its participation in the upcoming Gartner Data & Analytics Summit in Orlando at Booth #913. In this event, Visual BI will be providing an exclusive demo of their following BI products that help enterprises deliverable actionable insights: ValQ - available for Microsoft Power BI and SAP Lumira. This product enables enterprise users visualize business models and conduct their…

Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement

Continuing to Set the Bar for Data Quality, Measurement and Optimization in Marketing, Company Will Extend into New Geographies and Energy Markets Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced $26.1 million in growth financing. The round was led by Energy Impact Partners (EIP), a leading utility-backed energy investment and innovation firm, with continued participation from existing investors Insight Venture Partners and Zetta Venture Partners. This round brings the…

Oracle Helps Sales Teams Master the New Science of Sales

New Data Science and AI Innovations Built into Oracle CX Cloud Gives Sales Teams the Data-Driven Insights Needed to Be More Prescriptive in Selling Efforts Oracle unveiled a series of artificial intelligence and data science innovations to help organizations master the new science of sales. The latest Oracle Customer Experience (CX) Cloud innovations enable sales teams to take advantage of data-enriched tools and recommendations to increase sales, improve customer satisfaction and grow customer lifetime value in a world…

Validated with Microsoft Skype for Business, Patton Delivers Cloud-Powered Integration

Patton—US-based enabling solutions provider for unified communications (UC), UC-as-a-service (UCaaS) and Cloud—now announces all SmartNode VoIP products version 3.X—including Virtual SmartNode (vSN)—are validated for interoperability with Skype for Business (SfB). SmartNode products are validated by TekVizion, a Microsoft-certified lab, in the SBC and enhanced gateway categories, and are forward compatible with Microsoft Teams. Patton Cloud edge orchestration service makes it extra easy to activate, configure and…

CallMiner Visualize Powered by Tableau Enriches Speech Analytics Insight with Graphical Impact

CallMiner, the leading provider of award-winning speech and customer engagement analytics platform, Eureka, announced the launch of Eureka Visualize for graphical data discovery and presentation at Enterprise Connect 2019 happening March 18-21. Visualize, powered by leading business intelligence platform Tableau, brings your speech analytics data story to life through actionable, easily digestible insights displayed in a user-friendly dashboard. A drag-and-drop dashboard configuration with a palette of charts and graphs…

Oracle Helps Marketers Make Every Customer Feel Special

To help marketers create irresistible connected customer experiences, Oracle unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage rich behavioral insights from across channels to ensure every customer has a truly personalized experience. “Our daily lives now consist of hundreds of micro-moments that are constantly reshaping our expectations, and this is forcing marketers to rethink traditional approaches to audience segmentation, targeting, and customer journey planning,” said Shashi…

Account-Based Marketing (ABM) is Your Growth Opportunity in 2019

Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology tools and its adoption among ABM practitioners provide ample scope for both Marketing and Sales to identify, nurture, and engage customers throughout the lifecycle, building personalized interactions based on powerful analytics on complex sales challenges. In this article, we tell you why to focus on powerful ABM strategy and leverage SalesTech to bring better collaboration and compelling sales…

Shotzr, Inc. Closes Series Seed Round of Equity Financing

Shotzr, Inc., announced that it has closed a $3 Million Series Seed equity financing round. Access Venture Partners led the round with additional participation from DVI Equity Partners, Blue Note Ventures, First Mile Ventures, Spring Time Ventures, and RVC. Brian Wallace, Managing Director of Access Venture Partners has joined Shotzr's Board of Directors. DVI Equity Partners' Nathan Levy said of the closing, "We're excited to be part of this round, and we think Shotzr has a strongly differentiated offering in a multi-billion…

onQ Announces Amar Duggasani as President

onQ, a revolutionary platform that humanizes the digital experience, transforming how organizations and consumers communicate and learn around digital content, announced that Amar Duggasani has been named as its President. Amar has more than 20 years of senior management experience, including more than a decade of strategy development, plan execution, capital raise and M&A at fast growing enterprise software companies, most recently as the principal of investment firm ARD Ventures.   Prior to that, Amar served as…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

Webscale Launches Cloud Image Manager

Solution Enhances Shopping Experience, While Improving Performance and Reducing the Cost of Content Optimization and Management Webscale, the E-Commerce Cloud Company, announced the launch of Cloud Image Manager, an automated image optimization and management solution fully integrated with the Webscale Cloud Hosting Platform, for e-commerce businesses wanting to improve user experience and site performance as well as reduce costs. Images have a significant impact on the user experience of an e-commerce storefront. A…

1WorldSync and Snap36 to Deliver Leading Image Capture and Ecommerce Product Content Solution

Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync, the leading provider of product content solutions, announced a strategic partnership that will provide companies of any size and industry the added advantage of authentic, high-quality, digital-ready product images. In the increasingly competitive e-commerce world, engaging customers and optimizing conversion rates online is critical for growth. 1WorldSync and Snap36 understand the importance of high-quality and brand…

True Influence Launches AppointmentBase B2B Sales Solution for Identifying, Qualifying and Booking Appointments with Sales-Ready Prospects

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested in a specific solution or service. Identifying opportunities and scheduling sales calls with prospects who are close to a spending decision is critical to building and maintaining a healthy sales pipeline. AppointmentBase combines True Influence’s decades of experience as a leader in…

Tim Armstrong Joins Brandfolder Board of Directors as Company Launches Brand Intelligence Features

Brandfolder Continues Record Growth, Aims to Define the Value of Brand Creative Brandfolder announced it has appointed Tim Armstrong to the company’s Board of Directors. Effective immediately, Armstrong joins Mickey Arabelovic, Steve Baker, Luke Beatty and Robert Zak on the Board. Armstrong’s global brand expertise supports Brandfolder as it doubles down on creative asset analytics and intelligence offerings. In addition to his appointment, Armstrong has made a personal investment in Brandfolder. Brandfolder is a…

Genesys to Showcase Customer Success Using Cloud, AI and Digital Channels at Enterprise Connect 2019

Genesys, the global leader in omnichannel customer experience and contact center solutions, is showcasing its cloud, artificial intelligence and digital engagement offerings with participation in panel discussions and partner demonstrations throughout Enterprise Connect 2019. Learn more about how Genesys customers are differentiating in their markets and achieving targeted business outcomes during a panel discussion featuring Tom Eggemeier, president of Genesys. The session, Why Customer Engagement is leading the…

Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options

Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount of pressure on existing IT infrastructure. Bad data management has proved costlier than earlier estimated to such an extent that it could result in a "crippled" organization. According to a recent report, global businesses lose $2 million annually due to various data management challenges. As global organizations are scrambling to raise their data management proficiency, most of…

7 Problems Inhibiting Your Email Conversion Rates

Surprising us time and again, Email Marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. As the audience, all of us have been receiving marketing emails since the beginning of time. And as marketers? Well, we know we’re all fans of how Email Marketing works. But does it always work? Is it working for you? If yes, then can it be better? If no, then what’s wrong? Let's look at the 7 reasons why Email Marketing might not be working for you: 1. You’re…