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MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…

Comcast California Adds Two New Executives to Its Senior Leadership Team

Two New Vice Presidents to Lead Technical Operations and Human Resources Comcast California has named two new vice presidents to its senior leadership team. The appointments include Sonya Echols, Vice President of Human Resources and Mike Burnett, Vice President of Technical Operations. “We are thrilled to have leaders like Sonya and Mike join our top-notch California regional senior leadership team” Tweet this Sonya Echols is the new Vice President of Human Resources for Comcast California and will lead a team of…

IPsoft Introduces the World’s First Marketplace for Digital Employees: DigitalWorkforce.ai

Businesses Can Now Hire Cloud-Sourced, AI-Powered Digital Workers to Build a Hybrid Workforce for Better Enterprise Scale, Productivity and Efficiency. First Job Role Available Is It Service Desk Engineer IPsoft, the largest independent leader in enterprise AI, today announced the launch of the first marketplace for Digital Employees that can collaborate with human colleagues and catalyze the creation of the hybrid workplace for businesses. The first-of-its-kind hybrid workforce platform will enable businesses to cloud…

Revops, the Single Source of Truth for Pricing, Launches With $1.6 Million Seed Round

Led by Gradient Ventures, Google’s AI-focused Venture Fund, SaaS Startup Modernizes CPQ for Business RevOps, a sales productivity platform, announces its launch with $1.6 million in seed funding. RevOps’ automation and collaborative pricing tools help businesses easily configure, price, quote, and sign deals in seconds. The seed round is led by Gradient Ventures, Google’s AI-focused fund, with additional investment from Raymond Tonsing’s firm, Caffeinated Capital. Pricing expert Adam Ballai created RevOps in 2018 after his…

Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Suitebriar Achieves the Work Transformation Partner Specialization in the Google Cloud Partner Advantage Program

The Company Demonstrates Vast Experience and Proven Customer Success in Deploying G Suite to SMB Clients Suitebriar, a Google Cloud Premier Partner and leading G Suite deployment company, has earned the Work Transformation Partner Specialization in the Google Cloud Partner Advantage Program. In achieving this partner specialization, Suitebriar has proven its expertise and commitment to the successful deployment of G Suite to SMB organizations, which includes providing services across all the project workstreams -…

Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

Intertrust and Friend MTS Extend Partnership to Fight Video Streaming Piracy

Intertrust's ExpressPlay Offers Award-Winning Friend MTS Anti-Piracy and Watermarking Technology Services to Protect Live OTT Streaming and Broadcast Delivery Intertrust, a pioneer in Digital Rights Management (DRM) technology, and Friend MTS, a leading global provider of content protection services, announced an extended  partnership agreement that enhances Intertrust's ExpressPlay content protection platform with cutting-edge Friend MTS anti-piracy and watermarking technology services. Now, an additional layer of…

Adam Bergman Joins VIZIO Ads To Build Advertiser-Direct Business

New VP of Sales Will Help Drive VIZIO Ads' Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies VIZIO, Inc., America's leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country. As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. He will report directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

Epsilon Appoints Michel Robert as Group Chief Executive Officer

Former Claranet Managing Director brings 20+ years of experience in IT services to supercharge Epsilon's growth across industry segments Epsilon, a global connectivity and communications service provider, has appointed Michel Robert as its Group Chief Executive Officer, with immediate effect. Bringing more than two decades of technology experience, Michel will lead Epsilon's executive leadership team to build on Epsilon's global strategy in high-growth markets including Asia Pacific, Europe and the United States.…

Super Bowl Ads From Mountain Dew, Avacados From Mexico, Rocket Mortgage Drove Highest Viewer Attention, According to Realeyes

Attention and Emotion Measures Reveal Propensity for Advertising Creative to Drive Impact of Paid Media Investment Realeyes, a leader in computer vision and emotion AI, revealed the company’s 2020 ranking of Super Bowl LIV ads according to viewer attention and emotion. Based on aggregate measurement from an opt-in panel audience (n=2,500) using webcams and anonymous facial coding, the Realeyes’ “Interest” score is an index that combines attention and emotion signals to build a second-by-second indication of a viewer’s…

PadSquad Kicks Off 2020 with Shop, a First-to-Market Shoppable eCommerce Advertising Experience for Mobile

PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping experience that streamlines the path to purchase while providing brands with valuable insights into consumer buying behaviors. Marketing Technology News: Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales Shop by PadSquad provides consumers with a…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

Identity Automation Awarded KLAS Category Leader in Identity and Access Management

Identity Automation's RapidIdentity Ranked #1 in IAM for 2020 by KLAS Research Identity Automation announced that RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, has been named 2020 Category Leader in the Identity & Access Management segment of the 2020 Best in KLAS: Software & Services report by KLAS Research. KLAS Research is the healthcare industry's leading independent software and professional services research firm. The Category…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

Ex-Twitter CISO, Mike Convertino, joins Arceo and leads a CISO Revolution

Mike Convertino, the former CISO of Twitter, Crowdstrike and F5 Networks as well as CTO of the Security Product Group at F5, has joined Arceo as Chief Security Officer and he is on a mission.  Mike, and a growing tribe of CISO's from major enterprises, have begun a self-styled "CISO Revolution" not only to change how CISOs themselves are treated, but also fundamentally to alter the way companies perceive and support cyber security. Collectively, the global cyber security market…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…

WeVideo Makes It Easy for Businesses to Build and Share Their Brand Everywhere Through Video with New Branding Feature

WeVideo, a leading cloud-based video creation platform for business, education, and everyday creators, adds new branding feature to their extensive feature set. The branding tool, available immediately, provides users with a quick and easy way for businesses of all sizes to add their unique branding to video content they create. As a critical piece to any company’s growth and success, branding is essential to building trust with audiences and building a connection with consumers. Unique and consistent branding helps…

Information Builders Welcomes Carol McNerney as CMO

Successful Marketing Leader Joins Executive Team to Accelerate Brand and Business Momentum as IBI Aims to Own Leadership Position in the Data and Analytics Market Information Builders (IBI), the leading data and analytics company, announced the appointment of Carol McNerney as chief marketing officer (CMO). Reporting to CEO Frank J Vella, McNerney will drive the organization's marketing and communications strategy. With nearly 30 years of experience, McNerney will focus on…