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Ad Council Announces Facebook’s David Fischer as Board Chair

David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council's Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. The Ad Council Board consists of accomplished senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As Chair, Fischer will work in collaboration with the Executive Committee, the governing body of…

Oracle Advances Safer, More Transparent Retail Supply Chain

Smarter software gives consumers peace of mind on the goods they buy and retailers the agility to resolve product issues quickly  WORLD FOOD SAFETY DAY -- The retail industry is more complex than ever. Not only are consumers looking for high-quality goods at fair prices, but they also want assurance that their purchases are safe and ethically sourced. That requires retailers to maintain transparency across their global supply chain networks. With new advancements in reporting and analytics and continued extension of…

Contegix Appoints Elizabeth Clor as Chief Marketing Officer

Contegix, the leading Managed Service Provider for digital applications, announced that it has named tech marketing expert Elizabeth Clor as its new chief marketing officer. Clor, who joined Contegix on May 22, brings two decades of experience in growing B2B technology companies to the Contegix leadership team. Her expertise in generating awareness and demand for businesses of all sizes will drive significant growth for the application services provider. Most recently, she was…

Ten Experts Offer Ten-Year Outlook For China’s Artificial Intelligence Sector

China Money Network releases "Next 10 Years" report during the Annual Meeting of the New Champions in Dalian, China Ten leading experts on China's artificial intelligence sector offer their outlook for the Chinese AI industry over the next ten years in a newly released report. Titled "Next 10 Years: What To Expect In China's Artificial Intelligence Future," the report is released during a press conference at the Annual Meeting of the New Champions in Dalian, China. The report…

Former Snap Exec Joins Teespring as Advisor, To Help Shape Its Influencer Growth

Teespring, the leading ‘create & sell’ commerce platform which empowers independent creators to design, promote and sell their own highly-customized products online, has announced Nick Bell as an official Advisor. The former VP of Content at Snap Inc will assist Teespring in its expansion as a creator based platform.  Teespring has created the most comprehensive commerce eco-system on the market. The company recently announced its profitability after a tumultuous few years, and led by new CEO Chris Lamontagne, has…

StepStone Acquires Majority of US Technology Provider Appcast

Axel Springer Continues Its Growth Strategy and Further Expands Job Classifieds’ Portfolio of Intelligent Recruiting and Matching Technologies The StepStone group acquired 85 percent of the US-American company Appcast for about EUR 70 million. Appcast is the leading technology provider for programmatic job advertising in the US With the acquisition, Axel Springer continues its growth strategy and further expands the StepStone group’s portfolio of intelligent recruiting and matching tools. The scalable business model of…

Oracle Insights Help Retailers Right-Size Inventory for Every Store

Advanced data science and machine learning can give fashion retailers an accurate view of demand for sizes and styles across each store location ORACLE RETAIL CROSS TALK – Fast fashion retailers are under an immense amount of pressure to get their in-store product assortments allocated perfectly. While customers expect their desired styles and sizes to be in stock, retailers grapple to minimize excessive inventory and dramatic markdowns. Part of the newly launched Oracle Retail Science Platform Cloud Service, the…

Truepic Recognized as a Technology Pioneer by the World Economic Forum

The World Economic Forum Has Announced Its Selection of the Most Promising Technology Pioneers of 2019. Companies Were Selected for Their Potential to "Transform Their Industries" and "Improve Society for Years to Come." Truepic, the leading photo and video verification platform, was selected among hundreds of candidates as one of the World Economic Forum's "Technology Pioneers." Truepic's patented "Controlled Capture" camera technology, which captures photos and videos whose provenance and contents are verified at the…

Yappa Selected by Google for New Business Scale Sales Program

First audio/video social commenting tool selected by Google for its new prestigious program Yappa World Inc., a Southern California startup and provider of a free audio and video commenting tool, announced that Google has selected Yappa to be included in its New Business Scale Sales program. Google's New Business Scale Sales program identifies promising companies that offer innovative technological ideas and tools. Google then immerses these companies in a complete and…

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

Creator by Zmags Brings Greater Agility to Ecommerce Creativity

New Add-On Capabilities Enrich Digital Experiences Without Coding  Zmags, the leader in rich content experiences for retailers, announces new Creator by Zmags (Creator) capabilities. These new capabilities are the result of growing consumer pressure to enhance digital shopping experiences. A Salesforce State of the Connected Customer Report shares the harsh reality that 67% of customers say their standards for a good experience are higher than ever. Yet we know, brands looking to meet high customer expectations…

Evolution Digital and Vast Broadband Announce Agreement for Full App-Based TV Offering with eMERGE User Experience

Evolution Digital announces an agreement with Vast Broadband ("Vast") to be its full end-to-end IP video platform provider for its application-based video offering. As Vast migrates to IP video delivery with Evolution Digital's eVUE-TV content delivery platform, the app will feature 300+ linear channels, Video on Demand, network DVR, pay-per-view and catch-up/start-over content on the operator-customizable, feature-rich eMERGE user experience. The streaming service will be available to more than 57,000 residential and…

Zepl and Snowflake Bring Data Science as a Service to Cloud Data Warehouses

New partnership enables customers to analyze Snowflake data at scale in just minutes Zepl, the data science and analytics platform, and Snowflake Inc., the only data warehouse built for the cloud, announced a new partnership that enables Snowflake customers to accelerate the ROI on their machine learning and artificial intelligence investments. With Zepl's new native Snowflake integration, data science teams are able to rapidly explore, analyze and collaborate around…

What is the Current State of Email Marketing and Analytics?

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus, a leader in email marketing and analytics, today shared a report on the State of Email Engagement, based on the company's analysis of more than 10 billion emails sent globally across a range of industries. Despite shrinking attention spans, Litmus found that email reading time has increased 21 percent over the past three years. The report also revealed the best time of day to send an email and that a substantial…

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…

DealSignal Introduces Intent-based Inbound Lead Enrichment

New Module Helps B2B Marketing & Sales Teams Drive Higher Conversion Rates by Prioritizing In-Market Buyers and Engaging Them in a Highly Personalized Way DealSignal, the leading on-demand B2B marketing data provider, released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained. Intent-based Inbound Lead Enrichment delivers the rich data and…

AdQuick Announces Max Polisar As Company’s New Chief Revenue Officer

Seasoned Digital Business Executive Joins Los Angeles Team to Accelerate Business Development and Sales Growth AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of executing both out of home (OOH) and digital out of home (DOOH) advertising campaigns, announced the appointment of Max Polisar as the company's Chief Revenue Officer. Mr. Polisar will be responsible for leading the company's go-to-market strategy with marketers, key partners and expanding its sales team.…

Orange County United Way and Salesforce Team Up to Revolutionize Philanthropy

First-ever corporate philanthropy platform, Philanthropy Cloud, streamlines volunteering and transforms workplace giving United Way and Salesforce have partnered to create the next-generation philanthropy platform. Philanthropy Cloud is a first-of-its-kind network platform that transforms the way corporations connect with employees to engage and support workplace giving and streamline volunteering. Today's employees are socially conscious, and more engaged than ever with…

Shuttlerock Wins Facebook Storyteller Award at Cannes

Mobile Video AD Company Recognized for Sportchamps Direct Response Campaign Shuttlerock, the preeminent provider of mobile-first creative, announced the company has been awarded a Facebook Storyteller Award. Presented last Thursday during the Cannes Lions International Festival of Creativity, the award for Best Direct Response Story recognized its campaign for social and tournament betting app SportChamps. @shuttlerock wins @facebook Storyteller Award @Cannes_Lions, recognizing the importance of compelling brand…

Omnisend Research: Email Newsletters Sent at 8 A.M. Perform the Best in Open, Click-Through Rate, and Number of Orders

Omnisend  Annual Research on Email Newsletters Analyzing the Best Times to Send Campaigns Finds That Emails Sent at 8 am Perform the Best Omnichannel marketing platform built for ecommerce, Omnisend, has released a report analyzing over 2 billion campaigns sent by marketers using the platform. According to the research, timing for email newsletter campaigns was most effective just before the normal workday at 8 a.m. These campaigns earned an open rate of 20.32% and a click-through rate of 7.79%. Orders were highest…