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7 Problems Inhibiting Your Email Conversion Rates

Surprising us time and again, Email Marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. As the audience, all of us have been receiving marketing emails since the beginning of time. And as marketers? Well, we know we’re all fans of how Email Marketing works. But does it always work? Is it working for you? If yes, then can it be better? If no, then what’s wrong? Let's look at the 7 reasons why Email Marketing might not be working for you: 1. You’re…

SPINS and The Data Council Expand Partnership, Bringing Unprecedented Health and Wellness Insight to Item Set Up

SPINS, the leading wellness-focused data technology company, and The Data Council, the leading provider of verified and standardized product data and images, announced their expanded partnership which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers, and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution. The partnership will bring to bear a series of solutions in 2019…

Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

Relationship Will Enable Millions of Consumers to Interact with Their Favorite Brands The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger's first-party data for targeting on Pinterest and effectively track from digital inspiration to purchase via closed-loop measurement – a strong point of differentiation in the marketplace. "Our intentions are simple; we want to…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

Percolate Secures $32 Million in Financing and Expands Team to Accelerate Growth

Additional Capital Coupled with Appointment of New CFO Steve Shevick Will Accelerate Progress Toward Redefining the Content Marketing Platform Category Percolate, the premier enterprise content marketing platform, announced that it has secured $32 million in financing from existing investors including GGV Capital, Sequoia, and Lightspeed, and new investor Capital IP Investment Partners ("CapIP"). The funds will be used to accelerate Percolate's leadership position in the content marketing category and invest in the next…

Marketers Lose Confidence in Content Marketing Effectiveness, According to New Report

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

Customers Now Have Full Visibility into the Buyer's Journey and Can Trigger the Right Campaign at the Right Time 6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

Kochava Collective Provides Audience Insights and Data Enrichment at Scale

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

Good Bot, Bad Bot: How Machine Learning Is Fighting Fake News

Chatbots are probably low on the list of weapons that we might think of when it comes to helping newsrooms, journalists and the general public combat fake news. Especially over the last couple of years, everything from political elections to debates on social issues has almost certainly been affected by countless AI-armed ‘bots’. It’s AI used for ill, spreading a blanket of disinformation that simply by weight of numbers has an effect on public consciousness. But now, the power of AI, in general, can and should be…

NICE Robotic Process Automation Announces Partnership with CallVU to Drive Seamless End-to-End Customer Experience

Collaboration Delivers Visual Engagement in the Front End with Intelligent Automation of Back End Processes, Accelerating Time to Value by Rapidly Improving Service Quality and Back-Office Efficiencies NICE announced a partnership between NICE Robotic Process Automation (RPA) and CallVU to offer visually enriched IVR (Interactive Voice Response) and digital customer engagement at the front end, together with smart automation of complex back end processes. The integrated offering enables organizations to gain greater…

NexTech Launches New 3D Google Ads Platform

NexTech AR Solutions announced it has launched new 3D augmented reality ("AR") solutions for brands to create immersive ad experiences for consumers. With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook, NexTech continues to build out the AR industry's first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions. Brands and retailers can implement NexTech's 3D AR ads through a few simple lines of Web AR embed…

Demandbase Expands ABM Platform with Cross-Campaign Analytics

First to Measure Account-Based Engagement Across Different Vendors and Channels Demandbase, the leader in Account-Based Marketing (ABM), launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit. Cross-Campaign Analytics provides B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and campaigns so they can measure the impact of their investment. "ABM continues to grow and evolve, but one of the biggest challenges that B2B marketers continue to face…

ON24 Releases ‘Content Insights’ to Help Marketers Beat Audience Data Challenges

Powered by the ON24 Platform, the Latest Intelligence Empowers Marketers to Create the Most Valuable Content With CMOs saying that their number one data priority is gaining actionable insights,  ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced the launch of Content Insights to help marketers comprehensively understand how their content is performing. The announcement was made at the company's flagship Webinar World 2019 user…

Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

Outreach Launches Outreach Galaxy; Delivers Seamless Selling Experience In Single Workflow

New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video Outreach, the leading sales engagement platform, announces Outreach Galaxy, a new program that offers deeper partner integrations and enables sales teams to more effectively access multiple sales tools directly from the Outreach platform. With 500+ companies utilizing the Outreach API and more than 30 recognized integrations including DiscoverOrg, Drift and LinkedIn, Galaxy equips sales reps to use any tools and channels needed to…

Women Tech Council Unveils 2019 Shatter List Showcasing Companies Closing the Gender Gap in Tech

Companies Recognized for Active Programs That Accelerate Shattering the Glass Ceiling for Women in Technology Women Tech Council (WTC), a national organization based in Silicon Slopes, focused on increasing the number of women in technology, released the 2019 Shatter List in honor of International Women's Business Day. The List showcases the 46 technology companies that are accelerating removing the glass ceiling for women in tech through creating and enacting impactful programs and cultures to create inclusivity.…