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Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. The latest funding round should prove this. Earlier, this month, B2C CRM maker, Zaius scooped $30 Million in Series B funding to further develop its B2C marketing tech offering. Vendors in both the B2B and B2C CRM markets are leveraging customer data to not just improve their products, but also create effective marketing campaigns. Zaius is planning to capitalize on their latest funding round…

NetSuite Reveals World’s First Intelligent Cloud Suite

Cloud Suite Will Deliver Insights, Intelligent Interactions And Automation, powered by AI/ML Oracle NetSuite announced the world's first intelligent cloud suite by combining dynamic artificial intelligence and machine-learning based capabilities into its business management suite. NetSuite can now deliver interaction, automation, and insights which customers require to grow their business. Business can no longer lean on traditional Business Intelligence (BI) systems to successful grow or adapt to change. For real-time…

Will AI Really Be The Death Of Human Intelligence?

Since AI became a topic of considerable study in the 1960s, it has suffered from a multitude of false hopes. The big breakthrough was always just around the corner and AI would inevitably transform society. Numerous papers predicting the demise of work as we know it have been published. Led by the notorious work of Oxford University’s Carl Frey and Michael Osborne, these papers typically highlight the huge number of jobs that will be lost by automation, but have a number of logical fallacies, whether it’s the lump of…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

Daylite Mac CRM Adds New Integrations To Save Small Businesses More Time

New Powerful Integration Capabilities in Daylite, the Popular Mac CRM, Make It Possible for Small Businesses to Save Time by Automating More Than Ever Marketcircle announced recently that Daylite, the popular Mac CRM for small business, now has powerful new integration capabilities that will help their small business customers to automate more and save more time. Until now, Daylite users could leverage the popular service, Zapier, to get other apps to talk to Daylite and automate pulling info into Daylite. The challenge…

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Oracle + NetSuite is Recognized By Frost & Sullivan As A Leader in Customer Value

NetSuite's SuiteSuccess Can Speed Up Implementation by 60% and Reduce Implementation Cost by 18%, Compared to Competing Solutions Based on its recent analysis of the cloud-ERP for manufacturing and wholesale distribution market, Frost & Sullivan recognizes NetSuite, a wholly owned subsidiary of Oracle with the 2017 North American Customer Value Leadership Award for its product, SuiteSuccess. SuiteSuccess was designed to simplify and streamline the cloud-ERP software implementation process while increasing both…

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning

IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter healthcare organizations,…

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the heart of this robust marketplace, is a series of technological advancements revolutionizing the way local TV advertisements are bought and sold. Powered by automated inventory transactions and the growth of supply-side platforms (SSPs), the future of local linear TV advertising is as powerful…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…

Eclipse and Racami Announce Partnership To Combine Document Composition and Workflow

Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's DocOrigin with Racami's Alchem-e to take document automation to a new level. While seamless to the corporations that utilize DocOrigin and Alchem-e, the technology provides integration between Data Processing, Composition, Post Composition, Printing, Document Presentation and Document…

TheoremReach Rewarded Surveys: A New App Monetization Strategy

TheoremReach'  Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial Success With the Google Play store now offering over 3.5 million apps (and counting), the world of app development has never been more competitive. By some estimates, less than 1% of apps ever become "financially successful." And out of those apps that are making money, over 98% of them are free to download. As a result, publishers need new and innovative ways to monetize their apps. Gone are the…

Bright Pattern Integrates With NICE Workforce Optimization

Leading Provider of Omnichannel Cloud Contact Center Software Announced Its Integration With NICE Workforce Optimization (WFO) Powered by Advanced Analytics Bright Pattern, leading provider of omnichannel call center software, announced its integration with NICE WFO to help customers optimize operational performance and reduce cost through advanced workforce analytics. Bright Pattern's enterprise customers are early adopters of the integration looking to improve customer experience and empower employees with powerful WFO…