Mobile Behavior – Ready to Enter the ‘Safe-Zone’?

Have you ever reached for your smartphone when you did not have anything to say in a social situation? Or when you wanted to avoid a conversation with a stranger when waiting for your bus? Or perhaps when you simply wanted to read the latest gossip or news during your lunch break? We all have personal experience of resorting to our smartphones in situations of social awkwardness or boredom. But what can we discern from such behavior and how can we, as marketers, tailor our approach for maximum engagement during smartphone…

Okta Names Shellye Archambeau to Board of Directors

Okta, Inc., the leading independent provider of identity for the enterprise, announced the addition of Shellye Archambeau, former Chief Executive Officer of MetricStream, Inc., to its board of directors, effective. “Our mission is to enable any organization to use any technology, and Shellye’s expertise developing and marketing technology solutions will support our drive to continuously innovate and scale.” Also Read: Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering…

Interview with Carolyn Corda, CMO, ADARA

"I like to identify a common goal and focus on that to unify people around outcomes that will advance the organization."Tell us about your role and how you got here. What inspired you to be part of ADARA? In my career, I’ve been fortunate to be at the very early stages of many innovations in marketing, data and travel. I’m a growth-driver by nature and typically drawn to projects that will really move the needle — helping companies tap undiscovered segments, capture a larger share of wallet, and create more meaningful…

Automated SAP Business One and Salesforce Integration from Alluvia

Alluvia, a Revolutionary E-Commerce Integration Platform, Has Announced Their Newest Integration Between the SAP Business One ERP System and the Popular Salesforce Customer Relationship Management System Alluvia, the company that has revolutionized the integration between the popular SAP Business One ERP system and CRM, ecommerce, and other applications, has announced integration for the Salesforce Customer Relationship Management (CRM) system. A mapping wizard walks users through prebuilt templates that automates…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

Hootsuite Releases Their Take on Social Media Trends for 2019

Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World Listen This is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business…

Pimcore Closes $3.5 Million in Series A to Expand Open-Source Data and Experience Management Platform Into the US

Austrian-Based Startup Will Leverage Funding to Disrupt Traditional Licensing Business Models with a Powerful Open-Source Alternative to Legacy Vendors Pimcore, the leading open-source platform for data and customer experience management, has closed $3.5 million in Series A funding. Led by German Auctus Capital, the investment will support the Austrian tech startup’s US expansion and continued development of disruptive content and commerce capabilities for product and service enterprises. Pimcore is an open-source software…

Social Media Companies Believed to Be Vulnerable, with 61% of Consumers Saying They Pose Greatest Risk for Exposing Data, Finds Gemalto

A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a breach where their financial and sensitive information is stolen. Retailers (62%), banks (59%), and social media sites (58%) are the most at risk of suffering consequences with consumers prepared to use their feet. “Social media…

Constant Contact Launches an Integration for Shopify

Shopify Merchants Will Be Able to Send Branded, Targeted and Automated Emails to Customers, Including Those Who Abandoned Shopping Carts, for Higher Conversion Constant Contact, an Endurance International Group company and leader in small business marketing solutions, is giving small business online retailers a timely boost with its new integration for Shopify. With e-commerce sales expected to increase 17 to 22% this holiday season, potentially reaching $134 billion, this integration provides a solution for small…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…

IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos to provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can access a comprehensive digital out-of-home (DOOH) branding platform that can effectively reach out to their targeted audience. IDOOH enters Africa in partnership with Abercairn Digital to deploy 1,000 display…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students

UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued to fall compared to previous years. This isn’t such a shock — while university offers countless benefits and can propel people into hugely promising careers, the bottom line is that it’s expensive. On-the-job learning and apprenticeships offer alternative routes into the working world away from higher education, and an increasing number of people coming out of school are opting for this fast-tracked…

5 Restaurant Marketing Hacks You Can Benefit From Today

Restaurants like to think that great food and ambiance are all that’s needed to sell their experience. However, getting that message across in the jungle of social media and online adverts can lead to a confused marketing and social approach. Follow these sensible, practical and accessible strategies to promote your eatery successfully: Location, Staff, Signature Dish The three things that will win any restaurant business are the keys to any good marketing. First, sell the location of the restaurant. Focus on local…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?

Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. While digital advertising’s ascent is no secret, it’s less recognized that specific industries are driving an outsized portion of that growth. In particular, high-tech brands — companies that focus on hardware manufacturing, software as a service (SaaS) or e-commerce — are outpacing the market in terms of digital ad spend, driven by market factors such as rapid innovation cycles and…

Domo Recognized as a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms

Domo, provider of the leading cloud-based operating system for business, announced it has been named a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms. The Customers’ Choice program is based on recognitions of vendors submitted by verified end-user professionals, and considers both the number of customer reviews and the overall user ratings. With an overall rating of 4.4 out of 5 stars, as of November 2018, some of the 144 verified end-user reviews from business analysts to…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

Solace Introduces “Event Mesh” Providing Real-Time Data as a Service

Enhanced Capabilities Power Intelligent, Reliable Routing of Events Across Global, Hybrid Cloud and IoT Environments Resulting in Improved Customer Experiences Solace announced the launch of enhanced data distribution capabilities that allow a network of its interconnected PubSub+ advanced event brokers to act as an event mesh. The company has improved its unique ability to establish real-time streams of events between globally distributed applications and devices with product developments, including dynamic message…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…