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Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

Daylite Mac CRM Adds New Integrations To Save Small Businesses More Time

New Powerful Integration Capabilities in Daylite, the Popular Mac CRM, Make It Possible for Small Businesses to Save Time by Automating More Than Ever Marketcircle announced recently that Daylite, the popular Mac CRM for small business, now has powerful new integration capabilities that will help their small business customers to automate more and save more time. Until now, Daylite users could leverage the popular service, Zapier, to get other apps to talk to Daylite and automate pulling info into Daylite. The challenge…

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Oracle + NetSuite is Recognized By Frost & Sullivan As A Leader in Customer Value

NetSuite's SuiteSuccess Can Speed Up Implementation by 60% and Reduce Implementation Cost by 18%, Compared to Competing Solutions Based on its recent analysis of the cloud-ERP for manufacturing and wholesale distribution market, Frost & Sullivan recognizes NetSuite, a wholly owned subsidiary of Oracle with the 2017 North American Customer Value Leadership Award for its product, SuiteSuccess. SuiteSuccess was designed to simplify and streamline the cloud-ERP software implementation process while increasing both…

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning

IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter healthcare organizations,…

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the heart of this robust marketplace, is a series of technological advancements revolutionizing the way local TV advertisements are bought and sold. Powered by automated inventory transactions and the growth of supply-side platforms (SSPs), the future of local linear TV advertising is as powerful…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…

Eclipse and Racami Announce Partnership To Combine Document Composition and Workflow

Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's DocOrigin with Racami's Alchem-e to take document automation to a new level. While seamless to the corporations that utilize DocOrigin and Alchem-e, the technology provides integration between Data Processing, Composition, Post Composition, Printing, Document Presentation and Document…

TheoremReach Rewarded Surveys: A New App Monetization Strategy

TheoremReach'  Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial Success With the Google Play store now offering over 3.5 million apps (and counting), the world of app development has never been more competitive. By some estimates, less than 1% of apps ever become "financially successful." And out of those apps that are making money, over 98% of them are free to download. As a result, publishers need new and innovative ways to monetize their apps. Gone are the…

Bright Pattern Integrates With NICE Workforce Optimization

Leading Provider of Omnichannel Cloud Contact Center Software Announced Its Integration With NICE Workforce Optimization (WFO) Powered by Advanced Analytics Bright Pattern, leading provider of omnichannel call center software, announced its integration with NICE WFO to help customers optimize operational performance and reduce cost through advanced workforce analytics. Bright Pattern's enterprise customers are early adopters of the integration looking to improve customer experience and empower employees with powerful WFO…

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze Will Enable Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce In March, Salesforce had signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce. CloudCraze had received $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures and Insight Venture Partners. CloudCraze powers B2B commerce experiences for some of the leading global companies…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

Synapp.io Announces Integration Between DataValidation And PieSync

This Partnership Is DataValidation's Second Integration with a Web-Based Automation Service US-based technology startup Synapp.io announced that it is partnering with PieSync an email list cleaner service and DataValidation and i.e a two-way real-time synchronization platform. Through the partnership, DataValidation gives its users the benefit of streamlining their data across multiple online apps. “We identified a real need for companies and marketers alike to have their most current data validated and synced to…

ITWP Announces Significant Growth of Insights on Demand Consortium

New Members Like Nike, Amazon, Sony, Pepsi, Nordstrom, Mindshare and Others Have Joined Industry-Wide Group - Insights on Demand Consortium ITWP, parent holding-company of Toluna and Harris Interactive Europe, announced significant growth and momentum of the Insights on Demand Consortium it established in January 2018 to reshape the market research industry. Since the consortium’s founding, consumer insights and marketing professionals representing some of the world’s most recognized consumer brands across diverse…

Akamai Announces New Enhancements to World’s Largest and Most Trusted Cloud Delivery Platform

Strategic Platform Updates Designed to Support Secure Cloud Adoption, Superior Web and Application Performance and Availability, High-Quality and Scalable Video Streaming and Streamlined Application Development Akamai Technologies Inc., the world's largest and most trusted cloud delivery platform, recently announced significant enhancements that are designed to improve website, app, and network security without compromising the performance of digital applications. With these additions, Akamai's cloud delivery platform is…