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Merkle Builds Capability and Scale in Australia with Acquisition of Amicus Digital

Leading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia’s leading independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team of marketing cloud technical experts add significant capability and scale; accelerating Merkle’s growth and differentiation in Australia. The business will now become Amicus Digital, a Merkle Company, led by current managing director and co-founder Blair Cooke, with fellow…

Vertical Video is Spectacularly Misunderstood

Just when you thought vertical video might go away, it reappears with more verve than before. After turning heads on predecessors like Snapchat and Vine, Musical.ly and Instagram’s IGTV have resurrected the discussion on whether it’s truly safe to ignore vertical video in your strategy, or if it should be foundational to your plans. The media industry will tell you vertical video’s popularity is intuitive. We hold our phones vertically to complete most tasks, like typing, reading, and shopping. Why should watching video…

NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea Lab. Idea Lab’s launch shows the silos between ideation and execution can be overcome, thus enhancing the process of content creation with social and search trend data. Idea Lab will assist marketing teams to identify the topics that resonate with audiences, have a high ranking in…

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Launches MiCloud Engage Contact Center and Newest Version of MiCloud Flex Mitel is giving businesses more ways to keep up with ever-rising customer expectations through the introduction of MiCloud Engage Contact Center, a highly-insightful Contact Center-as-a-Service (CCaaS) platform, and the latest release of MiCloud Flex, a Mitel flagship UCaaS solution. Entirely over-the-top with no software or equipment to deploy, MiCloud Engage Contact Center works with any call control platform and integrates with a wide range of…

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution

Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution. The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks. Also Read: Bynder unveils…

PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion. Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Uberflip and Intelligent Demand Team Up in Strategic Content Experience Partnership

Expert Full-Service Revenue Agency Strengthens Ability to Drive Revenue Acceleration with Powerful Personalization Capabilities Through Partnership with Leading Content Experience Platform Uberflip, the leading content experience platform, announced a select partnership with Intelligent Demand (ID), an integrated revenue agency that transforms the way companies grow revenue. Just off the heels of Intelligent Demand’s Expy Award win as Service Partner of the Year, this alliance between ID and Uberflip gives customers access…

RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences

AI-powered RevJet Apps Monitor Real-Time Market Data, Weather, Consumer Behavior and More to Deliver Meaningful Ad Experiences RevJet, creator of The Ad Experience Platform powering digital ad experiences for Fortune 500 marketers, announced the addition of two AI powered apps available to RevJet subscribers through the RevJet AppXchange. With RevJet's AppXchange, marketers and agencies can easily connect with key apps that power their creative strategy and management. From leveraging first-party data and creating complex…

77 Percent of US Small Businesses Use Social Media for Sales, Marketing and Customer Service

New Score Infographic Shows Youtube Is the Most Popular Social Media Channel Among Three Generations, Followed by Facebook 77% of US small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors. Social media usage has grown 58% among US adults in the last 12 years, and is significantly impacting how entrepreneurs conduct business, as well as how current and…

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

New Kaltura Targeted TV Solution Leverages AI and Machine Learning to Balance the Cloud TV Operator’s Commercial Goals with the Interests and Preferences of Each User Kaltura, the leading video technology provider (IBC 2018 Stand 2.B41), announced the availability of Kaltura Targeted TV, its new solution which extends the capabilities and operator benefits of Kaltura’s leading Cloud TV Platform. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and…

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Sales and Marketing Solutions Provider Lead Liaison Announces Program for Seed-Stage and Series a Startups as Well as Venture Capitalists, Incubators, Accelerators, and University Programs Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an…

Demand Gen: A More Sophisticated Way to Sell

If cold calls are still a key part of your sales strategy, it’s time to change that. A study by the University of North Carolina revealed that 80 percent of B2B decision makers in the United States “absolutely, positively will not buy” as the result of cold calling. It’s not just that they don’t want to be bothered -- in reality, customers today have a wealth of information at their fingertips, and they are often uninterested in discussing a product they know nothing about. That’s why traditional lead generation, in which…

Magnolia Launches New Capabilities for Digital Marketers to Measure and Optimize Customer Experience

Digital marketing teams can look forward to more concrete ways of enhancing the customer experience, with new capabilities from the Swiss CMS vendor Magnolia that optimize business goals along the customer journey. While launching these content capabilities at DMEXCO, Magnolia also announced partnerships with Siteimprove and Spryker aimed at reinforcing its abilities to deliver experience-driven commerce. “Digital marketing is becoming more data-driven and Magnolia’s new capabilities give businesses…

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to…

IBM Gives Tennis Players a Competitive Edge with Watson at the 2018 US Open Tennis Championships

USTA Continues to Evolve the Tournament for Fans, and Now Tennis Players, with AI Technology IBM announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches more efficiently. As a partner of the US Open tournament for more than 25 years, IBM innovations have positioned the US Open as a tournament at the forefront of the modern digital experience with technology that fans have come to know and love. This year, IBM and the USTA will integrate its…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

digi.me Launches “iTunes Of Personal Data”

New App Ecosystem Gives Consumers Unprecedented and Unrivaled Control Over How Apps Access and Use Individual Data digi.me is announcing the launch of a new platform that will radically change the way that we view data online and provide unprecedented levels of privacy to consumers concerned about how their data is being used. Using the digi.me platform, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…