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HubSpot’s Platform Ecosystem Exceeds 200 Participating Partners

Hubspot's Continued Investment in Platform Development Results in 108% Growth in Total Partners HubSpot, a leading growth platform, announced that the HubSpot Connect platform partner program has grown to now include more than 200 integrations. In the last year, HubSpot Connect has seen 108% growth in the number of total Connect partners. There are over 6,000 software vendors building tools for marketing, sales, and service teams. At the same time, the growth rate of SaaS spending per company is projected to increase…

Nexcess to Sponsor the Human Element NEXT Conference

The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail NexCess, the leading provider of a variety of eCommerce hosting services, including performance-optimized WooCommerce and Magento cloud hosting announced its sponsorship of the Human Element NEXT Conference. The Human Element NEXT Conference takes place on September 11 at the Scarab Club, Detroit, Michigan. It is an event which focuses solely on innovation in eCommerce; digital marketing and the future…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…

Rivet Works Partners with BigCommerce to Automate the Use of Consumer-Generated Content Across All Digital Properties

Rivet Works’ Platform Allows Direct-To-Consumer Businesses to Easily Generate and Organize Visual Content for Immediate Use in Commerce and Digital Marketing Rivet Works, the market leader in software that powers the direct-to-consumer revolution, announced it has been named a BigCommerce Certified Technology Partner. Through Rivet Works, any BigCommerce customer can now automatically generate and display customer-created content in any channel to deepen customer relationships and lift online sales with little or no manual…

Smarter, Faster, Simpler: Harmonic Brings a Bold Approach to Video Streaming at IBC2018

At IBC2018, Sept. 14-18 in Amsterdam, Harmonic will demonstrate how its software-defined and SaaS solutions are changing the face of OTT and next-gen TV delivery, driving better-quality video experiences on every screen. Embracing Harmonic's smarter, faster and simpler software-centric approach for video delivery, broadcasters, content owners and service providers can increase their business agility, launching services faster and more reliably. "The media and broadcast industries are evolving at a rapid pace as…

Demand Orchestration Platform 6sense Acquires ZenIQ

Creates Industry's Most Comprehensive Platform for Account Based Marketing 6sense, the industry's leading Demand Orchestration Platform, announced that it has completed the acquisition of ZenIQ, the highest-rated account-based marketing and sales orchestration solution on the market. With this acquisition, 6sense now provides the most comprehensive account-based marketing offering on the market, which includes the ability to enrich data records, identify interested accounts and buying centers, buiald a comprehensive…

Greenfly Names Kerri Pollard as Chief Revenue Officer

Former President of CJ Affiliate (Formerly Commission Junction) Brings Success in Driving Revenue Growth and Building High-Performing Digital Teams Greenfly, a community collaboration platform that helps companies tell their authentic brand stories at scale, announced the hiring of Kerri Pollard as the company's Chief Revenue Officer. With extensive experience in building industry-leading, worldwide platforms in the digital marketing arena, Pollard's addition to the executive team will support Greenfly's growth…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Parrot Analytics Partners with Guinness World Records to Quantify TV Shows

Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show in the World Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics' global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series…

Merkle Builds Capability and Scale in Australia with Acquisition of Amicus Digital

Leading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia’s leading independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team of marketing cloud technical experts add significant capability and scale; accelerating Merkle’s growth and differentiation in Australia. The business will now become Amicus Digital, a Merkle Company, led by current managing director and co-founder Blair Cooke, with fellow…

Vertical Video is Spectacularly Misunderstood

Just when you thought vertical video might go away, it reappears with more verve than before. After turning heads on predecessors like Snapchat and Vine, Musical.ly and Instagram’s IGTV have resurrected the discussion on whether it’s truly safe to ignore vertical video in your strategy, or if it should be foundational to your plans. The media industry will tell you vertical video’s popularity is intuitive. We hold our phones vertically to complete most tasks, like typing, reading, and shopping. Why should watching video…

NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea Lab. Idea Lab’s launch shows the silos between ideation and execution can be overcome, thus enhancing the process of content creation with social and search trend data. Idea Lab will assist marketing teams to identify the topics that resonate with audiences, have a high ranking in…

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Launches MiCloud Engage Contact Center and Newest Version of MiCloud Flex Mitel is giving businesses more ways to keep up with ever-rising customer expectations through the introduction of MiCloud Engage Contact Center, a highly-insightful Contact Center-as-a-Service (CCaaS) platform, and the latest release of MiCloud Flex, a Mitel flagship UCaaS solution. Entirely over-the-top with no software or equipment to deploy, MiCloud Engage Contact Center works with any call control platform and integrates with a wide range of…

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution

Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution. The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks. Also Read: Bynder unveils…

PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion. Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Uberflip and Intelligent Demand Team Up in Strategic Content Experience Partnership

Expert Full-Service Revenue Agency Strengthens Ability to Drive Revenue Acceleration with Powerful Personalization Capabilities Through Partnership with Leading Content Experience Platform Uberflip, the leading content experience platform, announced a select partnership with Intelligent Demand (ID), an integrated revenue agency that transforms the way companies grow revenue. Just off the heels of Intelligent Demand’s Expy Award win as Service Partner of the Year, this alliance between ID and Uberflip gives customers access…

RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences

AI-powered RevJet Apps Monitor Real-Time Market Data, Weather, Consumer Behavior and More to Deliver Meaningful Ad Experiences RevJet, creator of The Ad Experience Platform powering digital ad experiences for Fortune 500 marketers, announced the addition of two AI powered apps available to RevJet subscribers through the RevJet AppXchange. With RevJet's AppXchange, marketers and agencies can easily connect with key apps that power their creative strategy and management. From leveraging first-party data and creating complex…

77 Percent of US Small Businesses Use Social Media for Sales, Marketing and Customer Service

New Score Infographic Shows Youtube Is the Most Popular Social Media Channel Among Three Generations, Followed by Facebook 77% of US small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors. Social media usage has grown 58% among US adults in the last 12 years, and is significantly impacting how entrepreneurs conduct business, as well as how current and…