TechBytes with Rebecca Martin, CMO, Calabrio

Rebecca Martin CMO at Calabrio Calabrio's recent report, "Are You Listening? The Truth About What Customers Want in a Digital World" reveals what consumers want from companies. We spoke to Rebecca Martin, CMO, Calabrio, to understand the key takeaways from the report and how marketers could benefit from it.Tell us about your role at Calabrio and the team/technology you handle. I’m the Chief Marketing Officer at Calabrio, which is a customer engagement and analytics software company. My job is to get to the heart of…

TechBytes with Caroline Hugonenc, Global VP Research and Insights, Teads.tv

Caroline Hugonenc Global VP Research & Insights at Teads.tv Brands need to brief their creative and media agency together so that they factor in the device and the platform in their creative equation. We spoke to Caroline Hugonenc, Global VP Research & Insights, Teads.tv, to understand the winning recipe for any advertiser, when it comes to building a brand-customer connection.Tell us about your role at Teads and the team you handle. I joined Teads in 2013 and am currently Global VP Research & Insights. My…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

Seismic Names John McCauley as Chief Financial Officer

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Seismic, the recognized leader in sales and marketing enablement, named John McCauley as their first Chief Financial Officer. Reporting directly into CEO Doug Winter, McCauley will be responsible for leading Seismic's global financial organization and operations. McCauley brings more than a decade of experience in leading financial teams at fast growing and innovative international firms including Illumina and ServiceNow. While at…

RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The aiCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple…

Machine Learning on the Mobile App Install Market — The Real Value of “Smart”

The birth of the field of AI in the 1950s predetermined a new milestone in scientific thought: Since then, it became possible to use computer programs for solving mathematical, economic and other problems, which were relying before on human intelligence. The further development of programs and their growing complexity required more work on code, rules and decision-trees. At that point, realizing the need for more advanced data processing approach, researchers came to what is known today as “Machine Learning” — the ability of…

Cloudinary to Showcase New Media Management Capabilities at AWS Re:Invent 2018

E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Cloudinary, the end-to-end media management platform for the world’s top brands and an AWS Advanced Technology Partner, will be participating at AWS re:Invent 2018 in Las Vegas, November 26-30. Cloudinary will be highlighting its latest image and video management capabilities at booth #1116 and presenting a case study talk with its eCommerce customer Fathead. Session details are as follows: Who: Jessica Roland, Product Owner, Lead at…

TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar

Russ Reed VP, Analytics and Technology at MarketStar Sales as a Service® is much more than just hiring an off-site sales team. It starts with data, taking full advantage of big data and analytics. We spoke to Russ Reed, VP, Analytics and Technology, MarketStar, to understand the core tenets of the model as well as how directors and VPs of sales within organizations know when it is the right time to engage with an outsourced sales vendor.Tell us about your role at MarketStar and the team/technology you handle.   I lead…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

70% of Consumers Have yet to Act on Voice Search Results Alone

The 'Accuracy in the Age of Voice Search’ Report by Yext Shows This Cautious Behaviour May Be Rooted in the Accuracy of Online Business Information New research conducted by Yext, the leader in Digital Knowledge Management (DKM), among 4,000 consumers in the UK and France has found as many as 70% of these consumers have yet to act on the search results provided by voice search alone. The 'Accuracy in the Age of Voice Search’ report shows this cautious behaviour may be rooted in the accuracy of online business…

MIT Global Survey: 90% of Companies Deploy Artificial Intelligence in the Customer Journey

New MIT Technology Review Insights Report Sponsored by Genesys Finds Global Brands Using AI Benefit from Increased Efficiency, Greater Brand Loyalty, and Notable Gains in Revenue A global survey of nearly 600 executives across 18 countries reports nine out of ten firms use artificial intelligence (AI) solutions to improve the customer journey. Additionally, large companies with more than 30,000 employees were over 50% more likely to have made major investments in AI for front-line customer interactions and analytics.…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

TechBytes with Ryan Lester, Director, Customer Engagement Technologies, LogMeIn

Ryan Lester Director, Customer Engagement Technologies at LogMeIn Earlier this year, LogMeIn published a report on AI Customer Experience. In this context, we spoke to Ryan Lester, Director, Customer Engagement Technologies at LogMeIn, to understand the major challenges and opportunities in delivering contextual CX identified in the study.Tell us about your role at LogMeIn and the team/technology you handle. My team and I own the strategic development and implementation for the go-to market plan for AI, Chatbot and…

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is…

Marketing With AI/ML in Mind During the Coming Year

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could my organization collect? Once you have determined the data you have access to, you can begin to look at how Artificial Intelligence and Machine Learning can generate value for your organization. The algorithms used in AI and ML need a large amount of data and a relatively continuous stream of new data — usually the more, the better. Data…

How Machine Learning Can Help Increase Your Customer Base

I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if I required (even deserved) human attention. The bot did a great job of responding to my questions and masquerading as a human, for the most part. By the end of the interaction, the bot deemed me a likely-to-buy visitor and set me up on a call with a human. Though I fully understood that I was interacting with an artificial assistant, the process was seamless and sensible. When considering tech…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…