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Jennifer Hatton Promoted to Executive Vice President and Appointed to Follett’s Executive Committee

Follett Corporation announced the recent promotion of Jennifer Hatton to Executive Vice President of Retail Operations and Course Materials Solutions, and her appointment to the company's Executive Committee.  Reporting to Chief Operating Officer Clay Wahl, Hatton assumes expanded accountability for inventory management across the Follett enterprise as she continues to lead the company's 1,200 college campus retail store operations. "Jenn's breadth of experience at Follett, her…

Salesforce Names Bret Taylor President & Chief Operating Officer

Taylor to Oversee Product, Engineering, Security, Marketing and Communications Salesforce, the global leader in CRM, announced that Salesforce President and Chief Product Officer Bret Taylor has been appointed President and Chief Operating Officer. In this role, Taylor will lead Salesforce's global product vision, engineering, security, marketing and communications. Taylor will continue to report to Chairman and co-CEO Marc Benioff. "Bret has been the chief architect of our product vision, development and go-to-market…

RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…

Location3 Announces New Yelp Partnership Along with Major Updates to Its LOCALACT Marketing Platform for Customers in Advance of 2020

The preferred digital partner of franchises and multi-unit brands launches new business partnerships and advertising channels in proprietary local marketing platform Location3, the preferred digital partner of the world's leading franchisors and multi-unit brands, has launched a new partnership with Yelp in addition to rolling out brand new advertising options for customers on its proprietary LOCALACT marketing platform. In being recognized as an official Yelp Advertising Partner, the digital agency followed up the recent…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

Conrad Electronic Germany Crafts Customer-Centric Pricing with Revionics Machine Learning-Based Price Optimization

Technology Innovator Leverages Category-Specific Price Elasticity to Deliver Business Impact Since its founding in 1923 by Max Conrad, Conrad Electronic has been a perennial market innovator delivering a huge assortment of electronics and technology to its growing consumer and business customer base. As one of Europe's leading multi-channel retailers of electronics and technology, Conrad's expansive assortment is designed to actively engage both its business customers – including industrial customers, professional…

LogMein Brings Integrated AI Chatbot and Human Customer Engagement to the World’s Most Popular Messaging Apps

Bold360 Expands Messaging to WhatsApp, WeChat, Facebook Messenger, and SMS Text LogMeIn announced it is making it easier than ever for customers to engage with businesses on the messaging applications they prefer to use. Bold360’s latest release helps businesses transform contact centers by offering always-on, scalable, and best-in-class customer engagement on the most popular global messaging channels including WhatsApp, WeChat, Facebook Messenger, and SMS Text. Messaging apps have become a preferred platform for…

AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

McCloskey Motors Receives BBB’s Excellence In Customer Service Award

Used Car Dealer Wins BBB's Prestigious Award, 2 Years in a Row! Better Business Bureau of Southern Colorado (BBB) announced the winners of the 2019 Excellence in Customer Service Awards during their 25th Annual BBB Excellence Awards Gala held at the Colorado Springs Marriott. McCloskey Motors Receives BBB's Excellence In Customer Service Award McCloskey Motors, Inc, celebrating its 30th year in business, was one of five winners to receive the prestigious Excellence in Customer Service…

LG Explores Future Possibilities Of AI At The AI Summit | New York

Exploring Infinite Possibilities of AI at Home with LG ThinQ AI Brand, LG Joins AI Innovators to Share Latest Disruptions with AI Speech-Enabled Technology LG Electronics (LG) will be exploring the diverse dimensions of artificial intelligence (AI) at home and what LG ThinQ® – LG's brand for products and services incorporating advanced AI technologies – means to the home of the future, joining other key AI innovators from around the world at the 2019 AI Summit | New York, Dec. 11-12. In…

IEEE Computer Society’s Top 12 Technology Trends for 2020

AI@Edge, Non-Volatile Memory Products, and Digital Twins Lead the Disruptive 2020 Technology Outlook IEEE Computer Society (IEEE CS) tech experts unveil their annual predictions for the future of tech, presenting what they believe will be the most widely adopted technology trends in 2020. Six of the top 12 technology predictions have been developed into peer-reviewed articles published in Computer magazine's December issue, covering topics that include cognitive robotics, practical drone delivery, and digital twins.…

Shutterstock’s Global Contributor Community Surpasses $1 Billion in Earnings

More than 1 million artists, photographers, videographers and musicians around the world license their work through Shutterstock Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that its contributor base has reached $1 billion in earnings paid. The company released its Contributor Earnings Report, which breaks down the massive achievement shared among its global community of artists, photographers, videographers and…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Datacoral Joins the AWS Partner Network Global Startup Program

Datacoral, data pipeline infrastructure for Amazon Web Services (AWS), announced today that it has joined the AWS Partner Network (APN) Global Startup Program. The APN Global Startup is a unique "white glove" support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startup Program, Datacoral has to meet pre-defined criteria, including a clear, demonstrated product…

WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

Carvertise Expands as It “Drives” National Advertising Campaigns

Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware.  The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years.  Macleod presented Carvertise's growth strategy to the Council on Development Finance (CDF) today and was approved for a $290,000.00 performance-based grant from the Delaware Strategic Fund.…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol's Social Advertising for Local Platform Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales. "Andrew's and Jason's hiring is part of Tiger Pistol's continued investment in operations, product…

Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019

With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and cybersecurity, built up capabilities in 2019 to simplify marketing and battle ad fraud, helping mobile advertisers protect their budgets and maximize ROI. Sustainable growth and global expansion Adjust's 2019 in review infographic Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of…