PrivacyUX Dramatically Eases GDPR Transparency Compliance

Beautifully Formatted, Layered Privacy Notices Delivered to All Devices with No Technical Effort with PrivacyUX PrivacyCheq announced the immediate availability of PrivacyUX, its new GDPR privacy notice management and delivery service.  PrivacyUX allows enterprises and SMEs of any size to easily provide customers with world-class privacy notices, fostering the trusted, transparent relationship envisioned by the GDPR.  PrivacyUX is a subset of PrivacyCheq's venerated ConsentCheq consent management service, which has…

Interview with Jeff Kupietzky, CEO, PowerInbox

"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a tremendous opportunity for email as an overlooked channel ripe for innovation. So many have all but written email’s obituary, but we’re actually finding that it fills a significant and valuable role in the marketing toolkit. As CEO, I oversee everything from product development and market…

Editing is the New Coding

One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as "an optimism fundamentalist". So instead of focusing on the dystopian reality that the threat of nuclear holocaust was going to be a permanent cloud over society for the rest of my life, what struck me was the exciting realization that computers were going to play a far bigger role in people's lives than simply making it easier for them to delete…

Fireside Chat with Kate O’Loughlin

Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your team and what drives them to succeed in meeting small-term and long-term business goals at SuperAwesome? We have about 120 people at SuperAwesome, with around twenty percent of the team in North America. We’re driven by creating and driving a whole new industry called kid-tech. It’s hard work now because we’re both defining and executing…

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

Byron Matthews President and CEO, Miller Heiman Group Sales enablement is the strongest force in B2B marketing campaigns. Whether you are a marketing pro, or a sales legend, having the right set of sales enablement tools can amplify your overall ROI from sales campaigns. To better understand the chemistry between B2B content marketing and sales enablement strategies and their immediate impact on business goals, we spoke to Byron Matthews, President and CEO of Miller Heiman Group. What is the idea behind your latest…

Panopto Slashes Cost Of Video Captioning

Captions Are Increasingly Essential to Making Video Content More Accessible Panopto, a leading video platform provider for businesses and universities, announced dramatically lower prices for its Section 508-compliant video captioning services. The company's captioning services now cost as little as $1.00 per minute including a service level agreement (SLA) for turnaround time, ADA-compliant accuracy, and a support team that can answer questions and respond to tickets. Panopto is the first vendor to offer this level…

The New Marketing: Don’t Be Afraid to Catch Feels

Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling techniques either. By simply creating an emotional connection with your customers, sales skyrocket and loyalty deepens, according to recent studies. This is causing a radical shift in advertising where campaigns with purely emotional content perform nearly twice as well as those based on rational content. Emotions are reverberating throughout all areas of marketing and branding now too. From the…

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her insights on the link between the technology industry and GDPR and how to prepare for a post-GDPR era in Martech. Tell us about your role at Tapad and the team/ technology you handle. As Tapad’s VP of Legal, I lead the company’s legal team and work closely across all teams in Tapad, primarily focusing on commercial and privacy needs. Are marketing strategies safe with the…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv

Videos More Marketable Than Static Images Suggests Piehole.tv It's been over 90 years since Fred Barnard of Printers Ink said, "A picture is worth a thousand words". Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to Unruly, videos increase purchase intent by 97% and brand association by 139%. Priscilla Kennedy, founder of Piehole.tv, a video production company,…

6 Effective Ways To Drive ROI On Your Landing Pages

Landing Pages are customized web pages designed for a specific purpose, and their possibilities are endless. Our job as marketers does not end with just bringing a lead to a landing page, but also includes getting them to fill out a form or take another important call-to-action. In fact, most organizations now demand to know which campaigns worked, with multi-touch attribution tools used to show what percentage of opportunities created for the sales teams were actually brought in by a marketing team’s efforts.…

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

TEXTiUM Launches Precision Texting Product for Direct Mail Industry for a Personalized Consumer Experience

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…

Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

Webinar World TechBytes with Fred Isbell, Senior Marketing Director, SAP

Fred Isbell Senior Marketing Director, SAP Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Fred Isbell, Senior Marketing Director, SAP spoke to us about effective…

What Good is Personalization Without Identity?

By now it’s widely understood that personalization has become a hot topic for marketers. It’s been covered by countless industry thought leaders and the revenue benefits that it yields gets touted by major brands on a daily basis. That is no secret. You’ve heard and seen the headlines before... Personalization is the future of marketing These 10 brands are taking personalization to the next level X% of marketers say it’s important to create 1:1 messaging and seamless customer journeys The cookie is dying,…

TechBytes with Clair Carter-Ginn, Partner at Forecast Agency

Clair Carter-Ginn, Partner at Forecast Agency The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Clair Carter-Ginn, Partner at Forecast, tells us about how content marketers are coping with the challenges of dealing with Dynamic Content.Tell us about your role at Forecast and the team you handle?  …

GFR Fund Raises $18.3 Million, Investing in Seventeen Augmented Reality (AR) And Virtual Reality (VR) Startups

Changes Name of Fund to GFR Fund GREE VR Capital, LLC., investors in such popular startups as VRChat, Sliver.tv and Littlstar, announced it has completed its first VR/AR/MR fund with a total commitment of $18.3 million. The fund was established in April 2016, and upon completion, the fund name will change to GFR Fund as it prepares for a second fund later this year. One of the early investors in VR/AR/MR, the GFR Fund has invested in 17 early stage companies in less than two years, primarily in the North American…