MIT Technology Review Study: Iconic Firms Embrace AI and CX Technologies Without Compromising on human capital investments

Iconic Firms Place A High Value On Human Capital Investment, And Are Keen To Strike The Right Balance Between Human And Automated Customer Channels The MIT Technology Review has unveiled a report of its latest global survey on how AI and Customer Experience (CX) technologies are fueling iconic brands to take customer satisfaction to an all-new level without cutting down on investments in human capital. The report titled, “Getting to Iconic: How world-leading brands balance talent and technology for CX excellence” reveals…

Yext Announces ONWARD ’17 Day One Mainstage Speakers

Architects of the Intelligent Future from Across Industries to Speak at ONWARD '17 Yext, the leader in Digital Knowledge Management, has unveiled its first day of panels for its ONWARD 2017 global conference. Featuring talks by some of the world's leading innovators, the day will take ONWARD attendees on a tour of the Intelligent Future. Kicking off on November 1st at the Conrad New York, ONWARD will convene leaders in marketing and technology to explore how AI, digital assistants, and intelligent services will…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Venkat Viswanathan, Chairman at LatentView

"I completely believe in team work and a people-driven culture. As a company, we have an extremely collaborative framework and this is the reason we are able to attract, grow and retain talent."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (What inspired you to start a martech company?) For the last 10 years, business analytics and its evolving applications across a variety of industries to create business impact has been my key focus area. It’s also the core of what we do…

Interview with Irv Shapiro, Founder & CEO – DialogTech

"Most CMOs today spend as much, if not more, time thinking about data and marketing stacks as they do building creative content."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The role of a high-tech founder evolves over time. When I started Ifbyphone, now known as DialogTech, I did it in response to a personal experience. In 2006, I was shopping for a professional grade digital camera and found the majority of e-commerce sites I…

5 Tech Trends That Will Influence Martech at the Mobile World Congress 2017

Over 100,000 people are expected to attend the Mobile World Congress 2017, starting today at the spectacular Fira Gran Via, in Barcelona. Already one of the biggest tech events in the calendar, this years MWC promises to be another feast of mobile and digital technology, held on the usual massive scale. Apart from the headlining flagship handset launches, this year's conference agenda has panels dedicated to discussion of media, content, and advertising themes. Expect to see a large presence of big marketing and…