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Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Top 5 Cloud Services Predictions 2018

Karl Roe, VP Services & Cloud Solutions at Nuvias, Takes a Look at What's in Store for Organizations Using the Cloud Services in 2018  The Rise of AI 2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the…

SPINS Welcomes Molly Hjelm as Vice President of Marketing

Molly Hjelm Will Lead Spins' Marketing Efforts, Including Communication Strategy, Corporate Branding, Events, and Media Relations SPINS, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announced that Molly Hjelm is taking over as the Vice President of Marketing. Hjelm will lead SPINS' marketing efforts, including communication strategy,…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

Mi9 Retail Acquires JustEnough Software

Industry-Leading Demand Management Combined with BI-Driven Merchandising Will Be a Game-Changer for Retail Mi9 Retail, a leading provider of omnichannel retail software, announced that it has acquired JustEnough Software, a leader in demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide.  The acquisition of JustEnough adds best-of-breed planning, allocations, and replenishment solutions to the Mi9 Retail platform of integrated, analytics-driven merchandising, store, and digital…

UST Global Offers OpsHub Integration Manager To Its Customers

Ust Global and Opshub Partner to Help Enterprises Promote Digital Transformation Through an Integration Platform for Product Development and Customer Experience Ecosystem UST Global, a leading company in digital technology services, and OpsHub, a leading supplier of integration and migration solutions for Application Lifecycle Management (ALM), announced a strategic agreement to help enterprises promote a fast, collaborative and efficient digital transformation. By integrating ALM, DevOps systems with the customer…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

The Importance of Marketing and Sales Alignment

Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This encompasses the entire process - the first display ad, website interaction, sales calls, becoming a customer, customer communication, and user experience. It’s not just smaller businesses…

DialogTech Acquires Swydo to Bring Omnichannel Visualizations to Call Analytics

The Acquisition Enables DialogTech Customers to View Their Call Analytics Data alongside Their Martech and Adtech Performance Data within the DialogTech Platform in Swydo-Powered Reports and Dashboards DialogTech, the world leader in actionable marketing analytics for businesses that value inbound calls, announced the acquisition of Swydo, provider of industry-leading digital marketing dashboards, reports and visualizations. The acquisition enables DialogTech customers to view their call analytics data alongside their…

Technology Management Concepts Acquires Dynamic Methods, Establishes Itself As Microsoft Dynamics Partner

This Major Acquisition Aligns with Technology Management Concept's (TMC) Continued Goal to Enhance and Develop Their Microsoft Dynamics Practice, Offering Their Clients Unparalleled Service and Support Technology Management Concepts (TMC), a Microsoft Gold Certified partner dedicated to Microsoft Dynamics 365, GP, NAV, SL & CRM software providing consulting and Azure hosting services, announced recently that it successfully acquired Dynamic Methods, a fellow Microsoft Dynamics Partner based out of Irvine, California.…

Marketo Moves into a New Office in Denver with a Clear ‘Purple’ Vision for 2018

CEO's Vision in Denver: Marketo Is Fast-Tracking Its Growth, Inching Towards Half-Billion Revenue in 2018 MarTech Interview Series with Steve Lucas, CEO of Marketo Within a year-and-a-half of taking helms at Marketo, CEO Steve Lucas took Marketo into its new office in Denver, Colorado-- a place he knows like a back of his hand. In a latest LinkedIn post, Steve cheered his team members by addressing a big shout-out to teams in Marketo's HQ in San Mateo and other global locations. Recommended Read: Uberflip Reveals…

Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China

Move Brings Together Complementary Strengths to Create Next Generation of Data-Driven Full Service Performance Marketing Agency in China Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. &c’s footprint and scale in China will accelerate Merkle’s global growth in China, while Merkle’s…

Vidalytics Releases Mobile & Latest-Safari Auto-Play

The Vidalytics Technology Is Going to Be a Huge Game Changer for Marketers and Their Business. Videos, in this digital age, are the most powerful tools any marketer can use to promote a product or a service. They are visually captivating and it can stimulate viewers both emotionally and mentally. Vidalytics will host your videos for you. Capture state of the art analytics showing you exactly where people are converting. And it has tools baked into it that help drive conversions unlike any other video platform out…

CloudCherry Recognized as Top Tech Startup on Startup50 2017 List

The Latest Recognition Reflects CloudCherry's Innovations in the Growing Customer Experience Management Marketplace CloudCherry, a next-generation customer experience software solution, has been listed in Startup50’s Big 50-2017 report, an annual roundup of the top tech startups of the year. CloudCherry’s Customer Experience Management (CEM) solution measures customer satisfaction and delivers outcome-driven results through predictive insights. To earn a spot in the Big 50, startups must demonstrate viability through a…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…

Interview with Collin Holmes, Founder and CEO, Chatmeter

"With tech and AI advancements happening at an exponential pace, the sky is the limit when it comes to the impact customer experience management platforms can have on today’s marketers and brands."Tell us about your role and how you got here? What inspired you to start a local SEO analytics platform? I currently serve as the founder and CEO of Chatmeter, the first local reputation platform that aims to help retail brands and agencies improve their online reputation and increase foot traffic and revenue to each of their…

Swrve Partners With Segment to Bring Mobile Insight and New Communications Options to Multi-Channel Business

Swrve Adds Segment to Its Partner Community to Build Campaigns Across Multiple Channels Based on Data Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment’s data sources, including Salesforce,…

TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle? I’m the Director of APAC Services and manage various teams, such as Onboarding, Customer Success, Partner Services, Recurring and Professional Services. I’m based in Singapore but work across various offices in Asia (Singapore, Australia, and Japan). The APAC Services organization is…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…