Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

Salesforce Delivers the Next Generation of Service Cloud Einstein

Service Cloud Einstein Combines CRM Data, AI and Guided Processes, Empowering Service Agents to Deliver Intelligent Recommendations, Instant Service and Seamless Experiences to Customers Salesforce , the global leader in CRM, announced the next generation of Service Cloud Einstein, combining the world's #1 CRM with guided processes and powerful artificial intelligence to transform the customer service experience. Companies can now leverage Einstein Bots for Service to automate routine service requests and enable…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Stefanini Invests in Strategic Salesforce Support and Customization Services

Stefanini TotalCare for Salesforce Is Comprised of Extremely Cost-Effective and Flexible Managed Services for Salesforce Help Desk, Admin, Enhancement, and On-Going Development Support Investing in Salesforce to drive business solutions, Stefanini, a $1B global IT provider, offers an extensive set of end-to-end Salesforce services that provide strategies to expand the capabilities of clients’ enterprise CRM systems.  Customized to clients’ unique needs, Stefanini’s suite of Salesforce solutions enable clients to maximize…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

MediaMath Is Strongly Positioned to Serve as a Leading Catalyst for Product Innovation and Consolidation as the Category Evolves MediaMath , a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective,…

Bridgeline Unbound Digital Experience Platform to Power Bank’s Customer Experience

The Bridgeline Solution Will Transform the Bank’s Digital Footprint Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that they will be partnering with a full-service bank to power their digital presence. The engagement is a three-year SaaS subscription to Bridgeline Unbound Digital Experience Platform - which encompasses the Marketing and Content modules for marketing automation and web content management - as well as associated professional…

Widen and TINT Launch Integration for Sourcing and Repurposing User-Generated Content

Integration Enables Marketing Teams to Ingest User-Generated Content from Tint into the Widen Collective with Metadata and Image Rights Widen, a leading provider of digital asset management (DAM) software, launched an integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

Interview with Gil Allouche, CEO, Metadata.io

"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline."Tell us about your role and how you got here? What inspired you to launch an account-based targeting platform? I’m a software engineer turned data-driven growth marketer, I founded Metadata.io to make demand generation easy for non-technical marketers. What do you mean by the AI Operator for Demand Gen? How does it deliver qualified leads into the sales funnel? Metadata’s AI Operator is…

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated customer success to stay on top of their competition. One of the key trends in martech is the rise of mergers and acquisitions, especially among the unicorns and start-ups that provide platforms for marketing automation, email capabilities, social media analytics and data management and…

New Scala-branded Content Accelerator Introduced to the Digital Signage Market

Scala Content Accelerator Helps Ensure Media Players Are Successfully Delivering Dynamically Changing Rich-Media Content to Any Screen Scala announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The…

MapD Hires David Besemer As Vice President Of Engineering

Seasoned Software Executive Brings Diverse Background in Data Management, Virtualization, and Artificial Intelligence MapD Technologies, the Extreme Analytics platform provider, announced the hiring of Silicon Valley engineering executive David Besemer as Vice President of Engineering. Besemer is a veteran of prominent technology companies including Cisco, Composite Software, and NeXT, as well as founder of two successful firms. Besemer comes to MapD from Cisco Systems where he was Chief Technology Officer for Data…

Social Proof Messaging Gets Personal as N Brown Segments Product Messages by Audience Type with Monetate and Taggstar

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017. Taggstar’s social proof…

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…