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TechBytes with Mark Lorion, President and General Manager, Apperian

Mark Lorion President and General Manager, Apperian Mobile app safety is a hot topic among marketers. With brands increasingly looking to leverage apps to interact with customers, it is imperative for businesses to factor in safety. We spoke to Mark Lorion, President and General Manager, Apperian, and now a part of Arxan's management team, to learn how brands should approach app security and ensure that their data and their customer's device are protected from such threats.MTS: What is the right way to start developing…

TechBytes with Rick Kelly, VP, Products, FUEL CYCLE

Rick Kelly VP, Products, Fuel Cycle Fuel Cycle is a customer data platform that aims to solve the problems using customer intelligence. We spoke to Rick Kelly, VP Products,  Fuel Cycle to understand how companies could leverage customer data and intelligence to drive their marketing efforts.MTS: Tell us about your role at Fuel Cycle and the technology you use to communicate with your team? Rick Kelly: I’m the Vice President of Products at Fuel Cycle. It’s an exciting role that allows me to work across the entire…

Interview with Kurt Heinemann, CMO, Reflektion

"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? I’ve always had roles with marketing technologies in some form or another, whether it was consumers or for the last 10 years to the business and marketers in the B2B SaaS space. What drives me is the challenge to simplify the technology…

TechBytes with Jonathan Opdyke, President, Brand Solutions, Criteo

Jonathan Opdyke President, Brand Solutions, Criteo In May, Criteo launched the Criteo Direct Bidder, a header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. We spoke to Jonathan Opdyke, President, Brand Solutions, Criteo to understand how Criteo plans to tackle the challenges of marketing attribution.MTS: Tell us about your role in Criteo and the team you handle? Jonathan Opdyke: In 2004, I co-founded and ran HookLogic…

TechBytes with Niv Yemini, CTO, Bidalgo

Niv Yemini CTO, Bidalgo You can’t beat AI, but you can collaborate with it. Millions of apps are downloaded every day, but the hard fact is that most of these apps are abandoned or never used even once. A majority of users consider their apps as an integral part of their daily routine. Mobile app marketers rely on AI-based “UI miracles” to acquire new customers and retain existing ones. In 2017, AI is the most efficient way to gain a competitive advantage in mobile-app acquisition. Optimizing your mobile app can…

A Marketer’s Guide to Measuring Social Success

How far would you agree with the statement that everything is taken more seriously when there are measurable and specific outcomes? In order to gain budget and confidence from others in your marketing strategies, you need to prove how your efforts contribute to the organisation’s business goals. Social media, like other channels, must prove its return on investment. Of course, that’s easier said than done. Whether you use social media to drive awareness, revenue, customer satisfaction, increase traffic or even generate…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…

Interview with Chaitanya Chandrasekar, Co-Founder and CEO at QuanticMind

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

TechBytes with Rajit Joseph, VP Product, People.ai

Rajit Joseph VP Product, People.ai Marketing and sales teams continue to find themselves skirting through the challenges of leveraging automation technologies to their fullest potential. Often considered as the ‘Black box” of the business, sales conversations powered by Artificial Intelligence (AI) has a significant impact on the performance of sales teams. In May, predictive intelligence platform for sales, People.ai raised $7 Million Series A funding. We interviewed Rajit Joseph, VP Product, People.ai to dive deeper…

TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

Tech Bytes with Ali Kirby – Director of Community Growth and Business Development, Collective Bias

Ali Kirby Director of Community Growth and Business Development, Collective Bias We recently covered how Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy in which we featured Collective Bias’ findings that the apt spot for reach and engagement is between 35k and 65k followers on Social Media. Collective Bias and their partner Curalate help their customers drive revenue through increased shopping with the help of influencer content. We caught up with Ali Kirby, Director of Community Growth…

TechBytes with Katie Bullard, Chief Growth Officer, DiscoverOrg

Katie Bullard Chief Growth Officer, DiscoverOrg In 2017, better data drives marketing and sales ROI. However, when your B2B data decays at 70% year-on-year, how should CMOs justify investing in data management platforms (DMPs) and expect their CRMs to run accurately each quarter? Apart from data collection and management, it is equally important to cleanse data regularly. DiscoverOrg’s Marketo Connector puts your data cleansing and enrichment on auto-pilot , enabling Marketo users to build and leverage the world’s most…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

TechBytes with John Donlon, Senior Research Director, SiriusDecisions

John Donlon Senior Research Director, SiriusDecisions In the run up to Full Circle Insights’ Circulate 2017, we spoke to John Donlon, Senior Research Director, Sirius Decisions who is scheduled to speak on data-driven marketing, at the event. In this interview, John shares his insights on increasing sales maturity.MTS: What brings you to Circulate 2017? Could you share the key takeaways from the event? John Donlon: I’m giving a keynote on how marketing organizations can become more data-driven. We’ll review the…

TechBytes with Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social

Andrew Caravella VP, Strategy & Brand Engagement, Sprout Social  Speaking at Dmexco 2017 on Wednesday, Marc Pritchard, Chief Brand Officer, P&G, said it was high-time brands start investing in adtech for brand safety, transparency, and ad viewing. We spoke to Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social, to understand how the adoption of bots in social media can also result in the success of marketing automation platform.MTS: Tell us about your role at Sprout Social and the team you work…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…

Interview with Deborah Holstein, CMO, EverString

"B2B sales and marketing teams don’t “need” more data. Rather, we need actionable insights, integrated into our existing workflow." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a technology innovation company? I am the CMO at EverString. Our SaaS platform is purpose built for growth-oriented B2B organizations looking to accelerate sales velocity with AI. Our intuitive user interface lets everyone on the team, marketing managers, SDRs and AEs, level up their game…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…