AI Primer: How Smart Technology Makes Businesses Better

Smart Technology Are Part of AI Landscape That Runs on Purpose-Built Software to Manage Data Effectively and with Accuracy By 2018, 62% of companies all over the world will be using artificial intelligence (AI) to improve yield and operations of their business. However, less than half of businesses currently understand exactly how AI can directly benefit them. As it happens, many of you are already using AI, though you may not realize it. Whether you are using Facebook to manage your business’ social media page, or…

Our Look Back at 2017

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was. Customers shared their success stories We have to start off by thanking you, our incredible community of 3,000 admins and hundreds of thousands of users across 600 customers for your loyalty, evidenced by…

Mobile Growth Summit 2018 Announces Speakers From Facebook, Google, Dropbox, Pandora, Reddit and Others

North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, announced an impressive lineup of speakers and content for its upcoming Mobile Growth Summit 2018. North America’s largest mobile-only growth and marketing conference, Mobile Growth Summit will bring together more than 1,000 attendees and 100 speakers to share insights on how to grow mobile app…

SiriusDecisions 2017 B-to-B Buying Study Reveals Buyer Behavior and Preferences in Decision-Making Process

SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and advisory firm released 23 new Buyer Insight Reports based on the findings from its 2017 B-to-B Buying Study. SiriusDecisions’ 2017 study is designed to help marketing leaders gain a comprehensive understanding of b-to-b buyer behavior and preferences throughout the entire buying decision…

TechBytes with Cobi Druxerman, Co-Founder & CSO, Taplytics

Cobi Druxerman Co-Founder & CSO, Taplytics Modern marketers working with the best martech tools are at the forefront of witnessing and participating in a dramatically evolving ‘Customer Experience’ economy. The convergence of mobility, IoT, AI and the cloud has enforced an unprecedented challenge to businesses. Going beyond the conventional customer service and engagement campaigns, modern marketers are more focussed at building a customer-centric intelligent experience to thrive in this new reality. Taplytics is an…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

Digimind Social Intelligence Solution Unveiled with Advanced Listening and Analytical Capabilities

Digimind Social Now Seamlessly Integrates Thousands of Global TV and Radio Sources with over 850 Million Online Data Sources, Providing Brands with a 360-Degree View of Brand Reputation, Consumer Insights, and Market Trends Leading social listening and intelligence software provider, Digimind, has announced the monitoring of more than 2,000 international TV and radio sources within its platform. Expanding its enhanced listening and analytics capabilities to international offline sources, Digimind Social enables brands to…

Digital Media Veteran Mike Peralta Takes On As EVP, Central Sales & Operations At Criteo

Mike Peralta Has Global Experience in Effective Sales Strategies Development, Data Management and Performance Advertising Platform Management Criteo S.A., the leading commerce marketing technology company, named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales…

Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad

"It’s important to keep this in mind as AI becomes more prevalent so that businesses can start to build a foundation to support the evolution of this technology."Tell us about your role and how you got here. What inspired you to start a content management platform? I’m the Co-founder and CEO of Showpad. Along with my Co-founder and Chief Product Officer, Louis, I set the long-term vision, mission and strategic direction for the company, try to attract the best talent and make sure everything that is needed is in place so…

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented…

The Future of a Modern Workplace: “HumAIns” are Coming

The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of workplace collaborations, businesses that manage to balance human ingenuity with machine intelligence will be successful. Released just ahead of the World Economic Forum 2018 in Davos, Accenture's AI report takes a positive stance on the need to grow investments into AI and Human-Machine…

AI Sales Leader InsideSales.com Expands Partnership with Microsoft Ahead of Accelerate 2018

InsideSales.com and Microsoft Re-evaluate Efforts and Strategies to Deliver Next-Gen Guided Selling and Unprecedented AI Capabilities to Customers InsideSales.com, a leading AI-growth platform for sales, has announced its plans a or continued partnership with Microsoft. The renewed partnership will focus on technology integrations that empower sales organizations with modern, predictive business applications. The latest announcement is a forward step in a growing and increasingly prosperous relationship that started three…

Facebook News Feed Update: Will the Revamp Add to your ‘Price of Opportunity’?

Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last week, the CEO of Facebook Mark Zuckerberg announced a major change to one of their most marketable product, News Feed. In his social media post, Mark declared that the Facebook users would see less of marketing and retargeting content from like posts from "businesses, brands, and media. And, the public content you see more will be held to the same standard --…

How Businesses Can Effectively Implement Chatbots: PointSource

The Globant Company, Releases New Data Showing The Implication of AI Investments and Consumers' Current Relationship With Chatbots Along with personalized insights and automated processes, the rise in artificial intelligence (AI), has also brought a disconnect with it. In its latest study, PointSource, a Globant company, found that many consumers have already had a taste of AI, but there is still a gap when it comes to understanding and accepting its applications, such as chatbots. However, regardless of the…

Interview with Ben Lamm, Founder & CEO, Conversable

"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform? My co-founder Andrew has had a long career which began in chat in the 90s. He was actually the one that was adamant about the power of messaging and what conversational interfaces could become. The space was a natural evolution for me creating successful products and observing the rise…

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), has announced the launch of OptOut.TV. OptOut.TV is a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. Despite the rapid growth of OTT and CTV, until now, no industry association has provided…

BrainJocks Welcomes Jill Grozalsky as Director of Digital Strategy

Grozalsky Brings Almost 10 Years of Experience In The Digital Marketing Field And Has Expertise In Personalization, Testing, Customer Data And Helping Clients Maximize Their Investments In Marketing Technology BrainJocks, a leader in marketing technology and enterprise CMS solutions, makes another strategic hire with the addition of Jill Grozalsky to its rapidly growing consulting team. Grozalsky brings almost 10 years of experience in the digital marketing field and has expertise in personalization, testing,…

Interview with Collin Holmes, Founder and CEO, Chatmeter

"With tech and AI advancements happening at an exponential pace, the sky is the limit when it comes to the impact customer experience management platforms can have on today’s marketers and brands."Tell us about your role and how you got here? What inspired you to start a local SEO analytics platform? I currently serve as the founder and CEO of Chatmeter, the first local reputation platform that aims to help retail brands and agencies improve their online reputation and increase foot traffic and revenue to each of their…

PMX Agency Taps Former iProspect Global Chief Client Officer, Jeff Johnson, as EVP

Jeff Johnson, as the New EVP at PMX Agency, Will Lead the Strategy and Cultivation of Omnichannel, Global Opportunities for Brands Served by the Digital Marketing Agency A leading digital agency serving top brands, PMX Agency, has named Jeff Johnson as its Executive Vice President. In the role, Johnson will work closely with the agency’s Corporate Development and Marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX. At the time of this announcement,…

Vennli Announces ‘Release 4.0’ Launch, a Visually Powerful Competition Analytic Dashboard

Voice of the Marketplace Solution Upgrades Application With New Reporting Capabilities, Improved Visualizations, User-Friendly Dashboard Vennli, a leading voice of the marketplace solution, today announced the launch of the most recent set of upgrades to their advanced analytics and data visualization platform. Release 4.0 includes enhanced reporting capabilities, a suite of improved visualizations, and a new dashboard for a more powerful user experience. At the time of this announcement, CEO of Vennli, Patti…