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Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

Merkle Named First Agency Global Specialized Partner for Adobe Campaign

Merkle Enables Brands To Maximize Their Adobe Experience Cloud Investments By Creating Precisely Tailored Customer Experiences With Innate Precision Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Global Specialized Partner status for Adobe Campaign, part of Adobe Marketing Cloud. Merkle is the only agency with the Global Specialized Partner status for Adobe Campaign. It achieved this by adding Asia Pacific regional specialization to its existing…

Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products

The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema Solutions Inc announced that it will launch a project to develop a Blockchain set of applications using its Artificial Intelligence and predictive marketing products. This will strengthen the company’s position in the marketing industry and open new avenues in complementary business lines. The first project will be a coupon solution that incorporates this Blockchain…

Sitecore and Stackla Partner to Deliver User-Generated Content Experiences

Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC. Through this partnership, Sitecore will offer…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

Rakuten Marketing Affiliate Network Ranked Top Program for Seventh Consecutive Year

Innovation, Performance, and Strategy of Rakuten Marketing Affiliate Network Cited as Superior Qualities by Advertisers, Publishers, and Agencies  Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced that its affiliate network has been named the world's top affiliate network for providing superior strategy and technology to brands and publishers. This is the seventh consecutive year it has received the honor based on a survey of more than…

HasOffers by TUNE Acquires Optimob To Boost Automation

The Optimob Automation Technology Enables HasOffers Customers to Vastly Improve Optimization HasOffers, the world's largest performance marketing platform, is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management. Founded in 2016 by an expert team of performance marketers, Optimob software was created specifically to extend the value of the HasOffers API. Optimob provides performance marketers with the ability to…

Fluent Appoints Former Merkle Executive, Donald Patrick, as COO

Fluent, a leading provider of digital performance marketing solutions, has announced the appointment of Donald Patrick as the Chief Operating Officer. Effective immediately, Patrick officially joined Fluent and reports to Fluent’s CEO, Ryan Schulke. Patrick will spearhead Fluent’s commercial growth initiatives, including international expansion and further activating across addressable channels to provide brands and marketers with a more robust set of solutions for customer acquisition, retention and loyalty. Donald Patrick…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…

TechBytes with Daniela Neumann, VP, Product Management, Searchmetrics

Known for its Ranking Factors Study, enterprise SEO and content marketing platform, Searchmetrics recently released the Media Ranking Factors 2017. The report talks about the role of AMP in online media and how media sites should structure their content to perform well in organic search. We spoke to Daniela Neumann, VP Product Management, Searchmetrics, to learn how these factors affect content creation and management.Tell us about your role at Searchmetrics and the team you handle? At Searchmetrics our mission is to…

Ringing The Bells On Mobile Marketing

The Smartphone in Your Hand, a Tiny Device at Glance, Holds Major Significance in Terms of Marketing. How? MTS Got the Experts to Answer That Question 'The Most Significant Gap in Mobile Today Is the Performance Marketing Category' Michael Jaconi - CEO, Button: In the marketing tech world, I still think that mobile is a tremendously underserved category. As the gap between time and money spent on mobile continues to close, I believe we’ll see transactional revenue streams emerge as more and more important than the…

Aeon Ads Brings AI to Marketing

Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way. The machine learning aims at handling all of the customer's content marketing efforts to make their website more visible to users. The software relies on historical data sets to learn how to predict events by detecting patterns that can then be used to determine the outcome of an action.…

Qstream Appoints Richard Lanchantin as Chief Executive Officer

Software and Life Sciences Veteran Joins Sales Enablement Innovator to Scale Business and Technology Operations in 2018 Qstream, makers of software that uses science, data, and mobile technology to ignite sales performance, announced the appointment of Richard Lanchantin as Chief Executive Officer.  Mr. Lanchantin succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board. "We're sincerely grateful for Duncan's leadership during the company's crucial early…

J.D. Power Mobile App Certification to Help Consumers Identify Best Mobile Customer Experience

Bank of America Becomes First Company to Achieve Certification Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing data and analytics company today announced the J.D. Power Mobile App Certification ProgramSM to recognize brands that provide an exceptional mobile app experience. This exclusive program reflects the commitment and dedication of select brands to provide their customers with a mobile app experience that meets today's consumer expectations.…

Dentsu Aegis Network Acquires Promotions and Loyalty Solutions Provider HelloWorld, Bolstering Merkle’s People-Based Marketing Capabilities

Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.” “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries” With 370 people and a proprietary technology platform, this acquisition will…

Sling TV Partners with comScore to Offer First Ever Cross-Platform Addressable Advertising Measurement

comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV comScore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and viewing time*, to offer cross-platform addressable advertising measurement for campaigns that joins the live OTT service's impressions and DISH set-top box impressions. comScore is the first company to offer services that measure addressable television impressions across all platforms,…

Interview with Roy LaManna, CEO, Vydia

"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the web is extremely fragmented. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video technology platform? After spending some time as a Freelance Video Commissioner for Def Jam, in 2008 I decided to launch Trendsetter Media &…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

TechBytes with Scott Miller, CEO, Vision Critical

Scott Miller CEO, Vision Critical In our MarTech Predictions Series 2018, six out of ten CMOs feel that behavioral data would be the most formidable data-set behind the marketing campaigns. To understand how omnichannel engagements at a behavioral level influence customer experience, we spoke to Scott Miller, CEO at Vision Critical.MTS: What purpose does the ENGAGE handbook serve for research marketers and analysts? Scott Miller: Participation in market research activities is declining and we believe that is the…

The Influencer Crowd

Learning How To Use Influencer Marketing in Your Business From The Best in The Business. An MTS Guide ‘Take Control Of How People Feel About You’ Steve Ellis - Founder and CEO, WHOSAY:  In today’s mobile-first world, every single connection and transaction is one-to-one – whether you’re a dating service, selling to consumers, or selling to businesses. You need to take control of how people feel about you and your services via your communication and marketing. Influencer content will continue to play an important role…