Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

What Are the Key Challenges for Marketing Automation Experts?

Marketing Automation has been used by large corporations ever since its existence. This trend made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive. All these made it hard for smaller companies to implement marketing automation. Even if a small business can afford marketing automation software, they have a hard time getting the true value out of it. This phenomenon bothered me because small businesses with…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

TechBytes with Joshua Smith, CTO, Kaon Interactive

Joshua Smith CTO, Kaon Interactive Immersive Content and Visual Marketing are buzzing louder than any other marketing tool in 2018. Videos, AR/VR, and Live streaming content are perfect recipes for a powerful audience engagement at any time. We spoke to Joshua Smith, CTO, Kaon Interactive, to better understand the current state of visual marketing technologies and how his company would extend the benefits of their partnership with Google and Lenovo to customers.Tell us about your role at Kaon Interactive and the…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Latest Connector Supports Creation of Custom Audiences in Google or Facebook The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its ability to integrate with Google or Facebook ad networks with its new Custom Audience Connector. Enhances Google and Facebook ad effectiveness with improved profile…

Nuance Continues to Lead in Delivering Matured AI-Powered Enterprise Intelligent Assistants

New Report Helps Those Organizations Understand What Criteria They Should Consider When Evaluating Prospective Enterprise Intelligent Assistants Solutions  Nuance, a leader in conversational AI innovation, announced it has been awarded the highest combined rating of Intelligent Assistant (IA) and bot vendors for the second consecutive year in Opus Research’s "Decision Makers' Guide to Enterprise Intelligent Assistants.” Read More: TomTom Mapping Data to Power End-to-End Analytics Platform Opus Research on Enterprise…

Signum Capital Validates Fysical: A Decentralized Location Data Market

Signum Capital, a Singapore-based blockchain firm, announced their support for Fysical. Their strong interest in Fysical is in response to its location data market protocol for the next wave of big data: the physical world. @Signum_Capital, a #Singapore-based #blockchain firm, announced their support for @FysicalProtocol via @MlgBlockchain #locationdata #bigdata “We are honored to have the support of Signum Capital for our location data market protocol,” said Ben Smith, Co-Founder of Fysical. “We believe the next…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

Pegasystems Recognized As A ‘Top 100 Great Place To Work 2018’

Over Its 35-year History, Pegasystems Has Delivered Award-winning Capabilities in CRM and Digital Process Automation (DPA) Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, was awarded ‘Top 100 Great Place to Work TM’ in India, a prestigious certification that ranks the best employers across multiple industries. This validates the company’s current recognition as a favorable employer, scoring an 84% in the overall trust index, demonstrating workplace attributes that…

Conversable Now Empowers Brands to Easily Deploy Bots Across Voice and Messaging Channels

New Voice Capabilities, Bot Kits, Outbound Center, and Deployment Center Launched by Conversable, Bring Conversational Intelligence to Automated Marketing Campaigns Conversable announced the launch of a suite of omnichannel, easy deployment features, designed to let customers get their bot to market faster with little technical investment. Since the company launched in 2016, Conversable has deployed over 100 bots for major brands with millions of messages sent, solidifying its position as the leading enterprise provider…

CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

CleverTap Makes An Entry Into Psychographic Segmentation Using Machine Learning

Clevertap’s Powerful Psychographic Segmentation Engine Is Transforming How Marketers Deliver on the Promise of Retaining Users for Life The leading mobile marketing platform, CleverTap, announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does - help growth marketers deliver on the promise of relationship marketing. Despite the…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Seven Email Marketing Automation Features You Should Consider to Drive Better Results

Thinking of Amping up Your Email Marketing Strategies? Here's What You Need to Know Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap. Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. "Email has an ability many channels don't: creating valuable,…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…