Simple Story Announces Nathan Hall As New CEO

Simple Story Is an Award-Winning Video Production Agency Simple Story, an industry leader in video production, announced the appointment of Nathan JD Hall as its new CEO. Nathan has over a decade of marketing and digital strategy experience that spans across varying technology companies and startups. Previously, he held the position of Vice-President, Marketing at ShopLiftr, a digital advertising platform designed to drive in-store sales. While there, Nathan was responsible for product strategy, partnerships, customer…

Evergage SmartSurveys Unveiled to Better Connect with Voice of the Customer

With Evergage SmartSurveys, Companies Can Strategically Deploy Questions to Individuals or Segments, and Use Their Responses to Present Highly Relevant, 1-to-1 Experiences in Real Time  Evergage, a leading 1:1 platform company, has announced the launch of Evergage SmartSurveysTM– enabling companies to design and deliver highly targeted surveys that improve customer relationships. With SmartSurveys, a full and first-of-its-kind Voice of the Customer (VoC) survey tool, companies can ask timely and contextually relevant…

Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey

Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data Cordial, a next-generation email platform built on real-time data, announced that it has closed $15 Million in a Series B funding, led by PeakSpan. Existing investors Upfront Ventures and High Alpha also joined the round. Having doubled both client and revenue growth within the last year, Cordial will leverage the new funds to continue the expansion of its multichannel capabilities, including…

Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a greater customer experience but transparency also helps to ensure data veracity surrounding campaign reach and spend,  which helps mitigate ad fraud. To overcome data transparency and veracity concerns, brands are taking a new approach to digital marketing by leveraging incentivized social…

MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry

The Enhanced Product Now Empowers Multi-Location Brands to Drive Awareness and In-Store Sales by Publishing Truly Local Paid Social Media Campaigns at Scale, Across All Locations MomentFeed, the leader in Mobile Customer Experience Management for multi-location brands, announced new features for their Paid Media Manager product, enabling multi-location businesses to create and manage localized advertising campaigns across any number of locations while maintaining both brand consistency and a targeted advertising…

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

New Version of HG Data App Allows B2B Sales and Marketing Teams to Expand Revenue Opportunities and Engage Prospects Earlier and Contextually in the Sales Cycle Using Technographic Data HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, announced a new release of its HG Data app on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Install base data, also called technographic data, provides sales and…

InMobi and Microsoft Join Hands to Power New Marketing Cloud-Based Platforms for Mobile

Collaboration Combines the Power of the Cloud with Cutting-Edge Technologies Such as AI and Data to Provide Actionable Insights for Marketers in a Mobile World InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider and will involve technology collaboration and…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

TechBytes with Oded Karev, VP, Head of Advanced Process Automation, NICE

Oded Karev VP, Head of Advanced Process Automation, NICE Customer experience is now a key factor in any omnichannel engagement. The rise of Artificial Intelligence and Machine Learning has also led to the growth and proliferation of virtual assistants or chatbots. Brands are now leveraging chatbots for a variety of purposes, especially to provide customers with a seamless experience.  We spoke to Oded Karev, Head of Advanced  Process Automation at NICE, to understand the nuances of this trend.Tell us about your role at…

AppNexus Partners with IgnitionOne to Bring Score-Powered Audiences to Marketers

Leading DSP Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance People-based Marketing at Scale IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with AppNexus, the world’s leading independent advertising technology company. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. Through this partnership, AppNexus clients will have a more in-depth view of their ideal customers…

Torani Expands with Salesforce to Drive Growth and Build New Customer Experiences

Leading Maker of Flavored Syrups Is Bringing Its Sales, Service and Marketing on Salesforce to Support Global Growth and Build Deeper Customer Relationships Salesforce, the global leader in CRM, today announced that Torani—the creator of more than 200 naturally flavored syrups, sauces and beverage bases, distributed in more than 40 countries—is expanding with Salesforce to support global growth and build engaging experiences for its customers. Founded in 1925, Torani is a San Francisco-based, family-owned…

Blippar Appoints Seasoned Technology Executive and Digital Agency Veteran Libby Penn to Chief Operating Officer

Former COO of Spektrix, Libby Penn to Spearhead Path to Profitability and Oversee Company’s Development Of Industry’s Most Comprehensive SaaS-Based Augmented Reality Creation & Publishing Platform Blippar, the leading augmented reality and computer vision company, announced the appointment of Libby Penn as the company’s chief operating officer (COO). Penn will lead Blippar’s global operations, driving its path to profitability, while overseeing the move to a SaaS structure for Blippar’s integrated augmented reality…

MediaSmack Announces a New Direction in Leadership

As CEO, Co-Founder Zach Thompson Will Oversee the Growth and Strategic Vision of MediaSmack, While COO Amanda Snowden Takes Over as President MediaSmack, a legal marketing company based in Austin, announced a change in leadership. Zach Thompson and Brian Meikle co-founded the firm in 2013 and led the company together as Co-Presidents for the first years of the business’s growth. Now, Brian is taking a step back from the company; as of July 1, 2018, Zach will transition into being the sole CEO of MediaSmack. “I am…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

Expansion to Southeast Asia Will Supplement OpenX’s Already Strong Presence in Other Asian Markets OpenX, the world’s leading independent advertising technology provider, announced that the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to…

VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Deloitte and ForgeRock Announce Alliance to Provide Advanced, Global Customer Identity and Access Management Solutions

Deloitte Will Make Forgerock Identity Solutions Available as a Managed Service Deloitte and ForgeRock announced a strategic alliance designed to help organizations around the world to secure, connect and manage the digital identities of people, devices and things. ForgeRock's customer identity and access management (CIAM) solutions enable organizations to securely identify, protect and respect the preferences of each customer on whatever device, app or service they're using. Working in concert, Deloitte will make…