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New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty" report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the…

Cofense Report Reveals Weaknesses in Secure Email Gateways, Illustrates Critical Role of Human Intelligence in Phishing Defense

2019 Phishing Threats and Malware Review Highlights the Latest Evolutions to Threat Actor Campaigns and Enhanced Capacity for Malware to Evade Perimeter Controls and Penetrate User Inboxes Cofense, the global leader in intelligent phishing defense solutions, released the findings of their report, "2019 Phishing Threats and Malware Review", which reveals key insights about how threat actors are evolving phishing campaigns, and provides direction to everyone from network defenders to CISO's on how to prepare for the…

US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that US podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a similar trajectory, reaching $345 million, a rise of 34 percent over $257…

Digital Shadows Reveals a 50% Increase in Exposed Data in One Year

Misconfigured Security Controls Could Result in Multiple Breaches of GDPR with 2.3 Billion Exposed Files, Including Passport Data, Bank Records and Medical Information, Increasing Risk of Identity Theft, Ransomware Attacks and More Digital Shadows, the leader in digital risk protection, today unveiled the findings of a new report from its Photon Research Team, "Too Much Information: The Sequel," assessing the scale of inadvertent global data exposure. The team's research revealed the exposure of 2.3 billion files across…

Lightspeed POS Inc. Announces the Acquisition of Chronogolf

Lightspeed POS Inc. ("Lightspeed" or the "Company"), a leading provider of software, solutions and support systems to over 49,000 small and medium-sized retail and restaurant locations worldwide, announced the acquisition of Montreal-based Chronogolf, an innovative cloud-based software offering that facilitates management for golf course operators around the world. An existing Lightspeed partner, Chronogolf uses the Lightspeed platform for both the retail and restaurant facets of its business software, combined with its…

VERB Adds Leading Health Care Provider OnDoc to Its Client Roster

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announces that Philadelphia-based OnDoc, the leading provider of on-demand healthcare solutions, launched the OnDoc Member app, its custom-designed VERB interactive video-based CRM, at the Company’s launch event on May 18, 2019 in King of Prussia, PA. The OnDoc mobile app and digital platform provides OnDoc direct sales representatives the ability to engage…

Okta Drives Modern Identity Solutions for Major League Baseball’s Millions of Fans and Zoom’s Fast-Growing Workforce

The Okta Identity Cloud Delivers Seamless Identity Experiences for a Professional Sports Innovator and a Rising Video Communications Brand Okta, Inc., the leading independent provider of identity for the enterprise, announced that Major League Baseball (MLB) and Zoom Video Communications, Inc. have successfully implemented the Okta Identity Cloud. MLB adopted Okta as the identity layer for its millions of digital users, while Zoom rapidly implemented Okta to securely consolidate application access for its growing…

OwnBackup Closes $23.25 Million Investment to Continue Global Expansion of Its Cloud-to-Cloud Backup and Recovery Platform

Meets Mounting Cloud Data Compliance Concerns and Grows International Leadership Team OwnBackup, a leading cloud-to-cloud backup and recovery vendor, announced the close of a $23.25 million Series C round of financing co-led by Insight Venture Partners and Vertex Ventures. Existing investors Innovation Endeavors, Oryzn Capital and Salesforce Ventures also participated in the round. The company also announced the aggressive expansion of its international leadership team and general availability of OwnBackup Archiver, which…

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020 Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. “At Blockgraph, we spend our days helping the TV industry realize its full data-driven…

Agari Taps Doug Jones to Drive Corporate Development and Strategy

Award-Winning Cybersecurity Firm Revs Growth Engine to Accelerate Market Adoption of the Next-Generation Secure Email Cloud Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced the appointment of veteran Silicon Valley executive, Doug Jones. He takes on the role of Chief Business Development and Strategy Officer in a worldwide capacity, working from Agari's Foster City, California headquarters. In this new role for Agari, Jones will accelerate the company's already fast-paced growth…

Botkeeper’s Updated Dashboard Gives More Power to the User

Botkeeper, the leader in automated bookkeeping, announced the release of its updated Dashboard, enabling clients to have more control and flexibility over their business' financial and business data. The updated Botkeeper Dashboard includes the ability to set and compare data for custom date ranges, automate dashboard exports, add and configure new widgets based on business data sources, set custom SMS and email alerts, and create goals for select widgets. The improvements are…

Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report

Technology Integrations Cement Demandbase's Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Demandbase a leader in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Demandbase's "advanced ABM capabilities" and stated that "Demandbase provides a full-funnel ABM solution". Demandbase's ABM Platform is the most comprehensive, end-to-end solution for B2B marketers used by some of the world's largest and fastest…

Kakao’s Blockchain Project ‘Klaytn’ Announces 8 New Initial Service Partners to Drive Mainstream Adoption of Blockchain

Service Providers with Massive User Base Join Klaytn to Offer Tangible and Practical BApps Klaytn, the global public blockchain project of leading mobile platform with 97% market share in Korea, Kakao, has announced a new batch of initial service partners. With the 8 new partners, in addition to the already secured 26, Klaytn now has a total of 34 initial service partners, together preparing for the Klaytn mainnet launch next month. This round of partnership includes some of…

VuPulse Raises $1 Million in Series A Funding From Florida Funders and Bridge Angel Investors

VuPulse, the digital advertising industry's only Post-Click Marketing Platform, announced Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors. This adds onto the initial investment from New World Angels, who led the Series A Preferred round in June 2018, of $587.5 thousand bringing the total to just over $1.6 million. As the digital world becomes increasingly fragmented, companies in every industry have an urgent need to engage with and convert consumers in the most personalized…

Bpm’online has Been Named a Leader in the Nucleus CRM Value Matrix for the Fourth Consecutive Year

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, is proud to announce it has been recognized as a Leader in the CRM Technology Value Matrix 2019 by Nucleus Research for the fourth year in a row. Nucleus Research applies profound technology understanding coupled with a financially focused investigative approach to uncover the value CRM products can provide. In the CRM Technology Value Matrix, the vendors are measured on both usability and functionality – key…

Upwork Bolsters Its Leadership Team with the Addition of Staffing Industry Expert Lars Asbjornsen

Former Robert Half Executive Joins Upwork as Senior Vice President of Marketing Senior Vice President of Product and Design Hayden Brown Is Promoted to Chief Marketing and Product Officer Upwork, the largest freelancing website, announced that Lars Asbjornsen has joined the company as senior vice president of marketing. Asbjornsen spent the last 17 years honing his expertise in marketing, digital service development and global candidate sourcing as an executive at global staffing firm Robert Half. In addition to welcoming…

Masergy Appoints Rebecca Carr as Chief Marketing Officer

Carr Joins the Executive Team to Elevate Masergy’s Brand and Support Its Corporate Growth Strategy Masergy, a leading provider of Managed SD-WAN, Cloud Communications, and Managed Security solutions, announced that Rebecca “Becky” Carr will serve as Masergy’s chief marketing officer (CMO), heading the company’s global marketing organization. She will be responsible for driving growth, brand equity, and digital strategies to ensure Masergy remains the industry’s customer experience leader. “Becky’s experience as a…

PebblePost Names New President Jacob Ross

Former Executive at MediaMath, Criteo and Yahoo! Brings MarTech Leadership and Data Expertise to Industry Leading Digital-to-Direct Mail Marketing Company PebblePost, the leading digital-to-direct mail marketing platform, announced the appointment of Jacob Ross as President. Ross will report directly to CEO Lewis Gersh and will help lead the company into its next phase of growth as it continues to own the market for Programmatic Direct Mail. “This year we are looking forward to bringing new product innovation to our…