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Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

Evergage and UST Global Partner to Power Advanced Personalization for Retailers

With Evergage’s Award-Winning Customer Data Platform and UST Global’s Integration Services and Expertise, Retailers Can Execute Cohesive Personalization Campaigns Across Online and Offline Channels Evergage, The 1-to-1 Platform company, and UST Global, a leading digital transformation solutions company, announced a strategic partnership. Blending Evergage’s award-winning personalization and customer data platform (CDP) technologies with UST Global’s implementation, integration and consulting services, the partnership…

Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.…

Is Your MarTech Stack Ready for the Visual Era?

Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than reading about it. One reason we make that choice is that it’s a lot quicker. Our visual acuity has been honed by millions of years of evolution. According to research from 3M, we process visuals 60,000 times faster than text. The internet has adapted to our dominant sense, and images now dominate the modern web. We communicate with images online and via mobile with our friends, family, and…

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue engine of their companies in order to continue to justify budgets and spend."Tell us about your role and journey into technology. How did you start NewsCred? I spend most of my time managing the strategic growth of the company and learning from our customers about how our platform can help marketing organizations work better together to increase their performance. In college, I was a…

Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce

Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve Data Accuracy by More Than 30% Leadspace announced the launch of Leadspace for Salesforce, a new product to help businesses find and convert their ideal customers. Leadspace for Salesforce is a key component of Leadspace’s B2B Customer Data Platform (CDP). Leadspace’s CDP unifies and optimizes Sales and Marketing data to enable highly accurate, personalized messaging and…

UJET Retail Shopping Survey Shows Millennials Are Quick to Buy and Try Online, But Beware: Their Next Move Hinges on Customer Service

Among Other Key Findings “Breach Fatigue Epidemic” Is Numbing Shoppers Security Fears UJET, Inc., the company that makes it simple for any company to provide intuitive, modern support, announced the results of a survey it conducted in partnership with Branded Research Inc. to help retailers understand current consumer preferences that could come into play in the approaching holiday shopping season. The news points to strong and essential human connections between shoppers and retailers (online and traditional), even if…

Magisto Launches Chant to Help Businesses Accelerate Growth on Social Media

Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media marketing for small businesses and entrepreneurs looking to leverage video content for growth. Research from Magisto found that 84 percent of marketers plan to create more marketing videos, and social video was cited as having a…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

Hootsuite Announces New Features to Help Businesses Large and Small Maximize Impact with LinkedIn Pages

Updates Include Improved Publishing and an Easier Way to Monitor and Engage with Audiences via New LinkedIn Notifications API That Helps Hootsuite Customers Further Succeed with Social Hootsuite, the leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, announced a deeper collaboration with LinkedIn Marketing Solutions. Hootsuite will be the first partner to build on LinkedIn’s new Notifications API, empowering the more than 30 million…

Samanage Raises $30 Million Series D Funding Round Led by Morgan Stanley Expansion Capital

Provider of Employee Service Management Solutions Aims to Accelerate Growth and Increase Market Share with New Investment Samanage, the service success company, announced a $30 million investment from Morgan Stanley Expansion Capital, the growth-focused private investment platform within Morgan Stanley Investment Management. Samanage seeks to accelerate their exceptional year-over-year growth and expand their global market share in the IT Service Management (ITSM) industry. This new funding comes after several years…

The Very Real Benefits of Selling With Virtual IT Labs

Let’s start with some quick statistics. According to researchers at Gartner CEB, an average tech buyer is 57 percent through the purchasing process before speaking to a sales rep. Further, when it comes to complex purchases, there are typically seven decision-makers to convince, covering at least three different functions. Sales Performance International also reports that, while companies in the US spend $20 billion on sales training every year, employees forget 84 percent of those lessons within 90 days. Consider The…

TechBytes with Nitasha Walia, Sr. Product Manager, Zoom

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

Apple iOS, Privacy and the Future of Ad Attribution

In March, Apple quietly released SKAdNetwork, an API that allows ad networks and advertisers to directly attribute installs from the App Store without relying on a third-party mobile app attribution provider. While the move can be seen as an effort on Apple’s part to further protect consumer privacy, it may also have a broader impact on the advertising landscape by transforming the approach that mobile marketers take to app advertising measurement. Typically, attribution vendors track users across mobile platforms, using…

Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog

Union Bolsters Digital Capabilities to Address Rise in Client Demands for More Integrated Solutions Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, announced that it acquired Happy Cog, a renowned content strategy, web design, and development studio for an undisclosed amount. As a combined entity, the agency will provide brands with more integrated digital strategies and marketing capabilities from skilled and…

Mobile Marketing Association Germany Publishes Checklists for Multi-Touch Attribution

In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation. Multi-touch attribution (MTA) enables marketers to track customer journeys across channels and…

CleverTouch Marketing Awarded 2019 ‘Best Company to Work For’ Accreditation

Alresford-Based Company Awarded Two-Star Accreditation by Best Companies CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list. The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several…

Unbabel Unveils New Integration, Removing Language Barriers in Zendesk Chat

Leading AI Scaleup and Translation-As-A-Service Specialist Extends Integration Capability with Customer Service Platform Zendesk Unbabel, the Translation-as-a-Service provider that blends Neural Machine Translation with a global crowd of human linguists to break down language barriers between enterprises and their customers, has announced the extension of its integration with Zendesk, one of the world’s leading customer service and engagement platforms. Zendesk customers will now be able to experience Unbabel Chat for…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

All-New Act! CRM Introduces Powerful Marketing Automation Built for Small Business Success

The Next Generation of Act! CRM Provides Smbs with the Ultimate Toolset to Accelerate Growth Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia, and New Zealand …