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botique.ai Launches the First AI Powered Digital Agent ‘Chatbot’ Platform for Small and Medium Businesses

Smbs Can Now Utilize the Powerful AI NLP & NLU Engines for Customer Support Automation, Visitor Engagement at Zero Cost botique.ai Inc., the Conversational Artificial Intelligence Company, announced the launch of the first Conversational Artificial Intelligence Digital Agent Platform for small and medium businesses (SMBs). The AI-powered Chatbot platform is designed to help small businesses add intelligent and conversational features to their customer engagement channels. With the new free version of the…

Virtually Alive: How Augmented Reality at Live Events Changes the Marketing Game

Go to a sporting event today, and you'll often see a competition involving one or two people while ten thousand others only watch. At some point, a simple shell game will appear on the video board, and fans can follow the action but not influence the outcome. With all the downtime in sports today, teams try harder than ever to engage fans through traditional means, but instead, fans often retreat into their own phones. But advances in Augmented Reality can change all of that, focusing fans' attention back on their friends,…

Interview with Kyle Morton, Founder and CPO, HapYak Interactive Video

"The way to prepare for AI solutions is to identify where these conditions exist, examine, and create a good hypothesis for how to use data in optimizing outcomes."Tell us about your role and journey into technology. What galvanized you to start HapYak? I've been involved in groundbreaking technology since the search engine wars of the last millennium. Throughout my career, I've worked with startups leveraging technology to solve bigger and bigger problems by connecting people and content in new ways through search,…

TechBytes with Jen Snell, VP, Product Marketing, Verint

Jen Snell VP, Product Marketing, Verint Enterprises find more value from their AI/ML investments if they seek to align these endeavors to specific business goals from the very beginning. In this context, we spoke to Jen Snell, VP, Product Marketing, Verint, to understand who owns the results delivered and leveraged from machine learning platforms and to what extent are these learning ‘supervised.’Tell us about your role at Verint and the team/technology you handle. I am the VP, Product Marketing at Verint…

Using Your Marketing Team as a Cloud Focus Group

Marketing is no longer a matter of launching a campaign, monitoring engagement and waiting to review the results over a set period of time. Today, everything happens in real-time and, anything that brings marketing teams closer to the customer enables more meaningful and timely engagements. The key to doing that strategically? Data. The data revolution has turned marketing on its head, meaning many marketing professionals must do away with emotion-driven “big campaign” reveals and, instead, take a more incremental,…

YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video

YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter over quarter,…

Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. In addition to launching three unique and powerful…

OpenText Enables Intelligent and Connected Customer Service in the Cloud

OpenText Qfiniti Delivers Advanced Workforce Optimization for Amazon Connect Through AWS Marketplace OpenText , a global leader in Enterprise Information Management (EIM), announced the availability of OpenText Qfiniti for Amazon Connect, a self-service, cloud-based contact center solution that enables any business to deliver better customer service at a lower cost. OpenText Qfiniti is available now on AWS Marketplace. "For the intelligent and connected enterprise, delivering premium customer service is a powerful…

vivo, the 5th Largest Smartphone Manufacturer in the World, and Taboola, Announce Long-Term Partnership to Bring Taboola News to 100 Million…

vivo Selects Taboola as Its Strategic Partner to Power News on Its ‘Swipe Right’ Screen Taboola, the world’s leading discovery platform, announced a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalized content experience for vivo’s customers helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region. Taboola and vivo partner…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Building a Business in your Consumer’s Pocket

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 am, you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app economy…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

Accenture and Oracle Unveil Integrated Technology and Services Platform for Utilities to Help Clients Enhance Customer Experience

Accenture and Oracle unveiled an integrated technology and services platform for Utilities. The Accenture Customer Experience as-a-Service Utilities Platform helps utility companies achieve more meaningful interactions with customers and employees by incorporating the latest Oracle technology and learning applications, while dramatically lowering project implementation risk and reducing software integration costs. The announcement was made today at Oracle OpenWorld in San Francisco. “Our agile approach enables faster…

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift's Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it has been named a "Cool Vendor" based on the October 1, 2018 report titled, "Cool Vendors in AI for Marketing" by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner's first ever Cool Vendors report evaluating interesting, new and innovative vendors, products and services in AI for marketing. Gartner's report…

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships. Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be…

Global Software Vendors Reap Rewards with Oracle Cloud

Leading Brands FICO, FireEye and Others Tap Oracle Cloud Infrastructure to Power Business Innovation Oracle OpenWorld — Oracle announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise and cloud-native applications with mission-critical performance and core-to-edge security. Spanning multiple industries, leading brands, including FICO, FireEye, KNAPP, and Manhattan Associates have selected Oracle Cloud Infrastructure to power their market leading…

In-App Advertising Poised for Growth, Driven by Strong Demand by Brands, New Global Research Shows

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI. "Mobile devices are the consumer's primary means of accessing the Internet, and close to 90% of time on mobile…

InMobi Acquires US Based Advertising and Data Company, Pinsight Media

Partnership with Former Pinsight Parent Company, Sprint, Will Create a US Advertising Powerhouse InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence company that works with leading US telcos and advertisers…

Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

IBM Services Signs $240 Million Agreement with Lenovo to Help Drive the Future of its Call Centers with Artificial Intelligence

IBM Solution Offers Global Reach of Cognitive Solutions, Augmented Reality and Weather Alerting Technologies IBM announced that it will supply field services and remote call center solutions to enhance the commercial customer experience for Lenovo in its North America, EMEA, and Latin America markets. The $240M USD multi-year agreement continues to build on the success of the IBM-Lenovo relationship that began in 2005.  Today's customers' expectations for service are changing, and they want to have everything…