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Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the ad quality video marketplace, has announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will give AdColony customers the flexibility to work…

Qubit’s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking…

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released by Qubit, the leaders in marketing personalization technology. Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general: 42 percent of travelers…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

Glispa Appoints Jon Hook as Their First Chief Commercial Officer

Glispa Also Unveiled New Branding Following Two Years of Acquisitions Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer. Based at Glispa’s London office, Hook is charged with commercializing Glispa’s solutions and will report to CEO Itamar Benedy. Read More: What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You? Explaining the newly branded solutions and commenting on Hook’s…

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As omnichannel marketing begins to take prominence in retail, marketers are pressed hard to target customers that are real and measure the results of engagement in real-time. In 2018, people-based data management platforms hold the key to delivering true omnichannel experiences across digital channels. Jeff Smith, Chief Marketing Officer and General Manager of Brands at LiveRamp shares his insights on how …

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…

3Cinteractive Announces Industry’s First RCS Business Messaging Engagement Platform

Over 138 Million Monthly Active Users of Rich Communication Services (RCS) Technology Worldwide 3Cinteractive (3C), the leading provider of mobile marketing services for enterprise businesses, announced the mobile industry’s first A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver the next generation of A2P messaging created by RCS capabilities. As a much-anticipated upgrade to the…

David Weild IV And William Mougayar Join XCHNG’s Advisory Board

Industry Specialists Pivotal To Blockchain Protocol's Go-To-Market Strategy Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., announced four new advisors to XCHNG, the open source blockchain framework for the digital advertising ecosystem: David Weild IV, Founder, Chairman and CEO of Weild & Co., Inc. and former Vice Chairman of Nasdaq, William Mougayar, blockchain industry veteran and author of "The Business Blockchain", Paran Johar, Global CEO at Modern Marketing Summit, and John Maffei, CEO…

HYPR Launches Designated Market Areas (DMA) Tool For Influencer Audiences

Proprietary Tool Allows Marketers to Identify Influencers with a Sizable Audience in a Specific Area HYPR, the market leader in influencer analytics, announced it has launched a Designated Market Areas (DMA) search functionality for Influencer discovery. The advanced feature allows marketers to identify the precise location of influencer audiences. As the influencer marketing industry’s first tool of its kind, DMA based discovery helps marketers connect with the appropriate influencers by recognizing ones with a high…

Elytics Launches ‘Audience-2-Consumer’ Attribution Software to Maximize Marketers’ Ad Spend

1,800%+ Increase of Direct Facebook Traffic; 130%+ On-Site Product Specific Transactions; 23%+ New Users; All Resulting from a Single Radio Broadcast Advertiser (Over a 30-Day Span) Using Elytics' Advertising Attribution Analytics Proprietary "A-2-C" Saas Platform Elytics announced the commercial launch of its revolutionary and proprietary "Audience-2-Consumer" Advertising Attribution Analytics SaaS Platform. Elytics is enabling a new paradigm for advertising attribution. In 2017 Elytics completed large customer beta…

Telefónica Unveils AI-Powered Smart Notifications for the ‘Attention Economy’

Smart Notifications Is the First Product Developed by Telefónica to Solve the Problems Created by the “Attention Economy” Leading global telecom company, Telefónica, has launched an Artificial Intelligence/Machine Learning (AI/ML) solution for mobile applications to optimize the delivery of notifications to users. The solution increases engagement with push campaigns by automatically selecting the best moment of the day to send notifications when users are most receptive to brand interactions. When used alongside the…

AdFrontiers Announcing Beta Launch of Self-Serve Advertising Platform

Adfrontiers Was Designed for SMB Advertisers to Have Complete Control over Their Campaigns AdFrontiers by J Carter Marketing, a leading provider of digital advertising technology, announced the beta launch of their Self-Serve advertising platform. They are inviting a small group of engaged advertisers to join this phase for product feedback prior to its commercial release in Q2 2018. Also Read: How Natural Language Processing Is Shaping The Future of Communication AdFrontiers was designed for SMB advertisers to have…

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage. Visitor Intelligence for Personalized Journeys Episerver Insight allows modern…

Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer Communications

Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products. "While there are numerous email solutions available, most fall short in…

IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The Interactive Advertising Bureau (IAB) today officially launched a training program geared for digital media buyers and sellers—“Programmatic 360: Automation Decoded”—an intensive educational course developed by industry authorities from companies such as LiveRamp, CBS Interactive, and Pandora. The course will provide detailed insights into the processes, tools, and strategic…

Contentstack Launches Partner Program to Fuel Adoption of Leading Headless CMS Platform

Industry-Leading Headless Content Management System Beefs up Security and Launches Partner Program Built.io announced new security enhancements to Contentstack, its award-winning content management system (CMS), which was recently recognized as a Technology Innovator in CMS by Aragon Research. In addition to the new features, Built.io also announced a new partner program that offers unique benefits to the broad ecosystem of digital creative agencies, web and mobile development companies and software technology provides…

Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm

Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of new sales and marketing enablement technologies, teams are now able to increase their communication cadence with prospects by staggering rates. What this means is that they no longer need to be drowning in the clutter of their inboxes. Rising from the clutter and staying afloat requires…

Simplaex’s AI Fuels 3X Revenue Growth in 2017

Simplaex’s AI Technology to Classify, Target and Retarget Online Users Has Been Among the First Data Intelligence Companies to Fully Comply with the GDPR Simplaex, the world’s most advanced artificial intelligence-powered user classification technology, saw 2017 revenues increase 3x over 2016, headcount climb to 28, and strong market share worldwide, according to Co-Founder and CEO Jeffry van Ede. Simplaex’s success can be directly attributed to the ongoing development and application of Wallace, it’s artificial…