Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

Bazaarvoice Hires Fritz Hesse as Chief Technology Officer

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software. “The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing…

ListenFirst Launches Competitive Twitter Video Analytics

First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe ListenFirst, the most comprehensive enterprise social analytics solution, announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter's API. Twitter video data is the latest addition to ListenFirst's…

Elite SEM Bolsters Executive Team; Taps Dalton Dorné as Chief Marketing Officer

Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced Dalton Dorné as the agency's first Chief Marketing Officer. The move marks the agency's second executive hire in recent months, as they continue to build out their executive leadership team. In the newly created position, Dorné will be tasked with elevating the Elite SEM brand and value proposition, and launching a…

Codewise Names Dr. John Malatesta Chief Executive Officer

Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise's founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise's Chairman…

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five…

Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube

New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic Targeting for Companies Developing Brand Safety Measures Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to provide brands with another layer of safety against…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…

NetApp Appoints Debra McCowan as Chief Human Resources Officer

Veteran HR Executive with Experience Supporting Global Organizations Through Growth and Transformation Joins NetApp’s Leadership Team NetApp, the data authority for hybrid cloud, announced the appointment of Debra McCowan as senior vice president and chief human resources officer (CHRO) at NetApp, reporting to CEO George Kurian. “I look forward to partnering with the executive team to develop a progressive and aligned global HR strategy and to creating an environment where talent and culture continue to be foundational…

Industry Intelligence Launches Online Dashboard with New Information Mapping System to Help Businesses Eliminate Information Chaos

Industry Intelligence’s Unique Information Mapping Technology Provides Market Intelligence to Business Professionals That’s Instantly Sharable with Colleagues Anywhere and Anytime Industry Intelligence announces a new design of its online dashboard with information mapping technology that helps business users navigate the complexities of their business and related industries more smoothly and intuitively. The new dashboard presents instantly digestible news bites accompanied by a dynamic information map that changes with…

Salesforce Reveals Pardot’s New Features for Winter ’19

Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by Adding New Features to It. The New and Upgraded Pardot Will See the Light of the Day Sometime During Winter ’19 Pardot — originally a part of ExactTarget — was acquired when Salesforce purchased ExactTarget for $2.5 billion back in 2013. Back then, Pardot was in the nascent stages, but it was growing very quickly. Today, Pardot is one of the best Marketing Automation…

New Research from Accenture Gives Companies a Tool to Adopt Digital Technologies for Maximum Impact

“Delivering Digital Dividends” Report Identifies Value-Gaps That Organizations Should Address When Adopting and Implementing Technologies New research from Accenture gives clients a tool to help them derive maximum value from the adoption of digital technologies and power profitable growth. How do you get the maximum value from the adoption of digital technologies & power profitable growth? – Accenture research shows how to maximise their impact during #ITAP The research – titled “Delivering Digital Dividends:…

Telstra Acquires Video Streaming Solutions Provider Ooyala

Driven by the Market Adoption of Its Video Streaming & Media Logistics Product, Flex Media Platform, Ooyala Is Poised for Continued Growth Ooyala and Telstra announce the completion of the management buyout of Ooyala. Building on the success of Ooyala under the current management team, combined with Telstra’s new focus on its Telstra2022 strategy, this transaction provides the foundation for the next phase of growth for Ooyala. Telstra will remain a valued go-to-market partner and customer. Driven by the market…

Business Buying to Get Better as G2 Crowd Receives a Fresh Influx of $55 Million

G2 Crowd Has Become for Business Buyers What Amazon Is for Consumers. The Company Has Already Helped 23 Million Business Buyers in Purchasing the Right Technology. This Fresh Funding Guarantees a Stronger Platform for B2B Buying Decisions $100 million – that’s G2 Crowd’s total investment so far from investors IVP, Emergence Capital, Accel and Pritzker Group. With such world-class firms backing G2 Crowd, it's evident that this pantheon believes in what G2 Crowd is building for its B2B customers. G2 Crowd is traveling…

Tiger Pistol Launches World’s First Complete Multi-Location Solution for Facebook

Tiger Pistol, a Facebook Marketing Partner Since 2013, Has Been Focused on Driving Results for Local Businesses for Almost a Decade. Their Success in Creating Social Strategies for Some of the World's Biggest Brands Has Led to Their New Purpose-Built Location Enablement Features for Multi-Location Brands, Which Were Made Available in the Tiger Pistol Platform on October 9th Tiger Pistol, the leader in local Facebook & Instagram advertising, announced that its clients now have access to an innovative set of features…