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FIRST Appoints Jon Reid to Manage All European Operations

Senior Corporate Events Executive becomes Regional General Manager, Europe, Bringing Unique Experiential and Digital Expertise to Support Strong Business Growth FIRST, a leading global events agency operating out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong, announced that Jon Reid has been named Regional General Manager, Europe. In his new role, Mr. Reid will have overall accountability for both FIRST and Clive brands in Europe, and he will report to Maureen Ryan Fable, CEO-Group and…

Demo Day of Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars, Showcases 10 Companies in Inaugural Class

Philadelphia-Based Accelerator Focused on Media, Entertainment, and Connectivity Ends with Live Pitch Event, Including Major Company Announcements Ten tech startups from around the world who are building innovative media, entertainment, and connectivity companies showcased their products and stories on Thursday at “Demo Day,” the finale of the inaugural Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. “We were inspired by the spirit and creativity of these companies as they were building their…

OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm

Email Marketing Data Authority Cleanses 35 Million Records to Improve Email Data Validity and Accuracy by 37% Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and…

INBOX25 Further Sweetens SugarCRM with a Built-In Marketing Automation Solution and AI-Infused Functionality

Built-In Marketing Cloud Solution for SugarCRM, Leadbox On-Site Messaging and Vision AI for Lead Generation and Sales Alerts INBOX25, a business growth platform, unveils a new package of AI-driven functionality to their marketing automation solution in addition to an all-new, completely seamless, SugarCRM module experience. With over 10 years delivering SugarCRM marketing solutions, INBOX25’s latest cutting-edge platform is built into the CRM; sales and marketing teams no longer need to shuffle and toggle between…

How Tech Will Transform Commerce and Consumer Experiences by 2040

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

CRM Vendors Embrace AI, Automation to Break Down Silos, Nucleus Research CRM Value Matrix Finds

Leaders Extending Enhanced Analytics Capabilities to Deliver Better Predictive Models and Enhance Usability Productivity takes center stage in the H2 2018 CRM Value Matrix from Nucleus Research. Automation, AI and predictive capabilities deployed in meaningful ways are helping to break down silos, increase usability and simplifying CRM applications across organizations. H2 #ValueMatrix for #CRM shows leaders breaking down silos https://nucleusresearch.com/research/single/crm-technology-value-matrix-2h2018/ “In this…

Futuri Media’s Sustained Growth Continues with the Appointment of Marty Shagrin and Kimberly Peters to Key Roles

The Company's Sustained Growth Has Also Earned It Inc 5000 Honor Roll Status and a Spot on the 2018 Weatherhead 100 Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, announced key additions to its team from the financial and technology communities. The experience they bring to the company is intended to further drive its sustained growth, which was recently recognized by Futuri being named to the Honor Roll of the Inc 5000 List of America's Fastest Growing Private…

inMotion Introduces the Next Generation of Creative Workflow Ahead of Adobe Max 2018

New Flagship Product, inMotion ignite, Uniquely Supports the Modern In-House Creative Team, Integrates with Adobe Creative Cloud, and Highlights the Creative Contribution to the Business inMotionNow has unveiled an all new flagship product to support the insatiable appetite modern business has for creative content. The new platform, inMotion ignite, elevates creative production through a new modern interface which drives project efficiency and uniquely facilitates better collaboration between in-house creative…

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading transparent and contextualized location data platform, announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm. The new product, Uncontextualized Visits, translates raw…

Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos

With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend annually on the holiday. In the US alone, consumer spending for Halloween is projected to hit a whopping $9 billion, and this figure also continues to soar in other parts of the world. Every year, celebrants rush to purchase costumes, candy, and so much more — marketers would be remiss if they skimped on this gargantuan marketing opportunity. Video has become a massively popular medium for marketers…

Actifio and Primitive Logic Join Forces to Conquer Data Migration Issues with New Webinar

Actifio, the world's leading enterprise Data-as-a-Service (DaaS) software provider, and Primitive Logic, a premier business consulting and technology solutions firm, will present a new joint webinar, "Data Virtualization: Key Foundation of a Cloud-First Strategy," on Wednesday, October 17, at 2:00 p.m. PDT/5:00 p.m. EDT. As enterprises increasingly move their IT infrastructures to the cloud, they are finding themselves tasked with migrating their high-volume, data-heavy transactional workloads from on-premises to the cloud…

Freshworks Launches “Freddy”: An AI Engine to Enrich Customer Experience at Every Touchpoint

Integration with Google AI Technology Brings Conversational AI to the Freshworks Customer Engagement Platform Through Voice Interactions Freshworks, a global leader in customer engagement software, announced the launch of "Freddy", an "Omnibot" AI engine that enhances the sales, support and marketing capabilities for businesses of all sizes. Announced at Refresh 18 – Freshworks' inaugural customer conference – Freddy leverages Google AI technology Google Assistant to help businesses resolve customer issues more…

Fortnite Beats Another Boss, The Android Store, On Way To Mobile Esports

Fortnite has conquered the game world since its launch last fall. Now it’s taking on the mobile app-store business, at least on the 2-billion-user-strong Android mobile platform. In bypassing the Google Play store that just about every other Android app must channel through to get seen, Fortnite owner Epic Games demonstrated both its market oomph and saved itself as much as $50 million, one recent study projected. Just as importantly, Fortnite and its chosen app-store alternative, Samsung, are bringing together the…

Interview with Tom Salvat, Founder and CEO, CONCURED

"AI enables huge leaps forward, but the industry needs to better educate marketers on the use cases instead of using buzzwords that can alienate rather than inspire."Tell us about your role and journey into technology. What made you start CONCURED? Having spent nearly a decade working in advertising and then Content Marketing, I’ve gained a comprehensive understanding of how brands have had to change the way they communicate with their customers, and how important content is in this journey. But with advertising in…

Braze Introduces Partnership Ecosystem, Braze Alloys

Alloys Boasts 45+ Technology Providers and Expanded Multi-Cloud Offering with Google Cloud Braze (formerly Appboy), leading global customer engagement platform, introduces Braze Alloys, an ecosystem of more than 45 technology providers, along with multi-cloud compatibility with the addition of Google Cloud. The announcement was made live from the fourth annual LTR (Long-Term Relationships) Conference, an event focused on exploring customer engagement in a digital age. Braze Alloys reimagines the Braze technology…

Amplero Named a Cool Vendor in AI for Marketing by Gartner

Leading Analyst Firm Recognizes Amplero for Innovation in AI Marketing Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, announced that it has been recognized as a Cool Vendor based on the October 1, 2018 report titled, "Cool Vendors in AI for Marketing" by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner's first research report focused on interesting, new and innovative vendors, products and services in AI…

Altitude Software Enhances Its Xperience Suite with eGain AI and Knowledge

eGain, the AI-powered customer engagement platform provider, announced that Altitude Software will embed eGain AI and Knowledge Management into its Xperience Suite. According to a survey conducted by Forrester Consulting on behalf of eGain, poor access to relevant knowledge among contact center agents is the #1 driver of bad customer service. Altitude Software, a pioneering provider of customer interaction solutions, will deliver deep, seamless integration with eGain AI and Knowledge to offer process guidance and…

SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming ROI

SuperData, a Nielsen company is launching the SuperData Arena dashboard, a breakthrough new viewership reporting tool developed to provide games publishers, brands and sponsors with in-depth audience metrics and insights across gaming video content (GVC) and esports platforms and services. This industry-changing tool determines the value of top games, industry influencers, popular streaming content, game channels and audiences by tracking a wide range of metrics, such as the number of hours streamed and watched, average…

Breaking Down Video Operations Silos with VidOps

We all know silos in business are bad. Disconnected teams, data that is never shared, and increasingly complex technology stacks lead to bad performance. It doesn’t matter what industry you’re in, in today’s fast-paced business environment you can’t keep pace with deep operational inefficiencies. For those of us in the streaming video industry, having a siloed group of teams, tools and processes leads to poor customer engagement and falling behind the competition. New OTT, social media channels, shifting viewer…

Welcome to Teads, The Global Media Platform

With Recent Product Expansion Beyond Video and Continued Adoption of the Teads Platform by the World's Top Publishers, Teads Reveals Expanded Company Vision and New Tagline Teads' development has long been fueled by a vision to build the definitive platform that unites and empowers the world's top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."…