TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…

Industry First: Genesys Debuts Fastest, Most Accurate AI-Powered Forecasting and Scheduling Service for Better Workforce Management

Winter Innovations Include Hundreds of Features and Services Grounded in AI and Automation for Better Customer Experience and Increased Employee Engagement and Efficiency Genesys, the global leader in omnichannel customer experience and contact center solutions, introduced the industry's first forecasting and scheduling service for workforce management powered by artificial intelligence (AI). Now businesses can use AI to predict the best possible staffing schedules with unprecedented speed and accuracy, saving time and…

Customer Service is About People — Not Bots or AI

 Even in today’s hyper-connected world, we become easily dissociated. As we interact more and more with technology, we do it less and less with other humans. Don’t get me wrong, I’m not about to share my nostalgia about the good ol’ days. This only turns into a real problem when we forget about the simple things, like the power of empathy. And when that happens, truly understanding and helping each other become the hardest things. Customer Service Solutions: Myths and Truths Truth: If you set realistic goals and find a…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

comScore Brings Its Core Digital Data into a Single, Unified View

Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface. The new enhancements to Explore offer…

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s platform — saving…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Clarabridge Announces C3 Europe Customer Awards and Groundbreaking Solution Updates

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands. @Clarabridge congratulates all the C3 London award winners! The London-based event, which combines keynotes, interactive workshops and conference sessions, brought together customer experience…

[24]7.ai CEO PV Kannan Honored by Goldman Sachs for Entrepreneurship

Kannan Among 100 Most Intriguing Entrepreneurs at 2018 Builders + Innovators Summit Goldman Sachs is recognizing Chief Executive Officer PV Kannan of 7.ai as one of the 100 Most Intriguing Entrepreneurs of 2018 at its Builders + Innovators Summit in Santa Barbara, California. "I am honored by this recognition," said Kannan. "Consumers are demanding better experiences from the companies they do business with, and at 7.ai, our mission is to make it simple for consumers to connect with companies to get things done. Using…

Bringing Collaboration to the Midmarket

Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about digital transformation, cloud storage and the development of online file sharing solutions, many individuals still store files locally on personal computers by default. Although this practice is beginning to change, there is a steep learning curve around the issues the midmarket contends with. Midmarket organizations struggle with secure collaborative content practices. While…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube

New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic Targeting for Companies Developing Brand Safety Measures Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to provide brands with another layer of safety against…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…

Bright Pattern Ranks #1 Among Top Cloud Contact Center Vendors for Sixth Time in Gartner GetApp Report

Bright Pattern, Leading Provider of Omnichannel Contact Center Software, Is Recognized by the Gartner Digital Markets Network and GetApp as the Top Provider of Cloud Contact Center Software Bright Pattern announces its placement as the #1 cloud contact center vendor by Gartner GetApp for the sixth consecutive quarter. Bright Pattern, which has seen tremendous momentum in both global expansion and product innovation, was recognized in the Call Center Category Leaders Q4 2018 for Bright Pattern Contact Center, an all-in-one…

TechBytes with Susan Marshall, Founder and CEO, Torchlite

Susan Marshall CEO at Torchlite Research has shown that 57% of companies use freelancers regularly today, and over half the workforce is expected to turn freelance in the next ten years. We spoke to Susan Marshall, CEO at Torchlite, to understand the future of the private marketplace for digital freelance talent and how freelance marketplaces could put pressure on the traditional workplace culture of fixed payrolls.Tell us about your role at Torchlite and how you got here? I am the CEO and founder of Torchlite.…

The Top 5 “Recipes” That Give AI Projects a Higher Likelihood of Success

For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric and more straightforward. AI projects need to be grounded in clear-headed thinking and consistently aimed at producing net new value in business or society. In other words, we want to put the intelligence back into artificial intelligence. We believe there are five core “recipes” for AI, intended to be used by executives, entrepreneurs, product managers, engineers and data…

Looking for a Quick AI Solution? A.C.T. Now!

AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix recommendations to spam filters on our inboxes. In the business sector, AI’s disruptive force has convinced many business leaders that they better embrace AI soon to avoid being left behind. They’re not wrong. Yet many companies are struggling to get near-term results from their AI initiatives, concluding that it will take more time than expected to instill AI into the company’s processes…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…